WordPress SEO Essentials

Jon Henshaw

Shortened URLs

http://hen.sh/awcase sensitive

Overview

• WordPress Setup

• Information Architecture

• Frenemy Communication

• Content Enhancement

Run multiple instances of WordPress

• WordPress MUhttp://hen.sh/2p

• Single Install Hackhttp://hen.sh/2q

Hosting & Traffic

• Unique IP / C-Block• Cheap – but not too cheap• Use WP-Cache

http://hen.sh/2T• Use Amazon S3

http://hen.sh/2s

Scraper Protection / Opportunity

• Delay RSS Feedshttp://hen.sh/2t

• RSS Footerhttp://hen.sh/2u

Navigation Structure

• All In One SEO Packhttp://hen.sh/2v

• Permalink Structure– domain/category/title/– domain/title/– domain/id/title/

• Block Archives• Minimize Categories

META Tweakage

• SEO Title Taghttp://hen.sh/2U

• HeadSpace2 SEOhttp://hen.sh/2D

• Robots METAhttp://hen.sh/2E

• All In One SEO Packhttp://hen.sh/2v

Quality Indicators

• Terms of Service• Privacy Policy• Public Whois• Phone Number• Physical Address• Accessibility• Microformats

http://hen.sh/2w

Frenemy Communication

• It’s all about data• Header / Footer

http://hen.sh/2x• Google XML Sitemaps

http://hen.sh/2y• Google Analytics for Stats?

Frenemy Stat Alternatives

• WassUphttp://hen.sh/2z

• Wooprahttp://hen.sh/2A

• Clickyhttp://hen.sh/2B

• Minthttp://hen.sh/2C

Content Enhancers

• Insightshttp://hen.sh/2F

• Zemantahttp://hen.sh/2G

• FeedWordPresshttp://hen.sh/2K

• Paginated Commentshttp://hen.sh/2L

Internal Linkage

• Cross Linkerhttp://hen.sh/2H

• SEO Smart Linkshttp://hen.sh/2J

• Bayesian Top Title Learnerhttp://hen.sh/2M

Affiliate Links

• skaDooglehttp://hen.sh/2N

• Link-A-Dinkhttp://hen.sh/2O

• SEOROI Internal Link Buildinghttp://hen.sh/2P

• Ninja Affiliate ($$$)http://hen.sh/2Q

Ongoing Strategy

• Post Frequency• Link Building• External Links• Site Maintenance

– Broken Link Checkerhttp://hen.sh/2R

• Engage Socially

Social Me

• twitter.com/RavenJon• facebook.com/henshaw• linkedin.com/in/jonhenshaw• jon@raventools.com