Mike HaleWordPress & .Net Developer

President CommenciaFounder @TwibitzApp

My Blog MikeHale.meTwitter @MikeHaleGoogle+ +MikeHale

Who Am I?

Contributing Developer:

What I'll Cover

● WordPress Built-in SEO

● Theme & Framework SEO

● Free SEO Plugins

● Premium SEO Plugins

● Performance & Page Speed

What I Won't Cover

● SEO Basics

● General SEO Tips & Tricks

I will not make you this guy!

Assuming you know SEO best practices.This is how to apply them in WordPress.

WordPress Built-in SEO

● Page Structure

● Permalinks

● Canonical URLs

● Internal Links

What Does Matt Cutts Say?

“WordPress takes care of 80-90% of the mechanics of SEO.” WordCamp SF 2009 (Still true today!)

Matt Cutts - GoogleHead of Webspam team

Page Structure

● Post Title in <h1> tags

● Uses Title as HTML title by default

● Includes image alt & title tags

PermalinksUse postname or category/postname

Edit url "slug" and include keywords

Canonical LinksGeneral Settings:

These are different pages:http://www.mikehale.me/5-podcast-mistakeshttp://mikehale.me/5-podcast-mistakeshttp://www.mikehale.me/5-podcast-mistakes/http://www.mikehale.me/5-PODcast-Mistakes/http://www.mikehale.me/5-podcast-mistakes/2

WordPress adds rel=canonical automatically<link rel="canonical" href="http://www.mikehale.me/5-podcast-mistakes/" />

Internal Links

WordPress makes it easy to add internal links.

Theme & Framework SEO

● HTML Title & Meta Description

● Responsive Design

● Framework SEO Options

● Schema.org Microdata

Samples are from a theme built on the Genesis Framework.

HTML Title & Meta Description

WordPress uses Post Title as HTML Title

HTML Title & Meta Description used ifor SERP

Responsive Design

Serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

This is Google's recommended configuration.

Framework SEO Options

Genesis Framework lets you:

● Set nofollow/noindex/noarchive per post/page.● Set a custom canonical page URL● Homepage HTML Title & Description● Add Google+ Authorship URL● Apply noindex/noarchive to Categories and Archives

(Tag, Author, Date, Search)● Apply noarchive, noodp, noydir to site ● Add Breadcrumb navigation to your site

Schema.org Microdata

Lets you to enhance your site’s SEO and SERP results through proper classification of the most important and defining elements on your pages.

Free SEO Plugins

● Google XML Sitemaps

● 301 Redirects

● WordPress SEO by Yoast

Google XML Sitemaps

● Creates sitemap.xml file

● Notifies Google & Bing of updates

● Set Frequency & Priority by type

● Specify excluded posts/categories

Simple 301 Redirects

A 301 (permanent) redirects to the new page, and points the page to a new URL with minimal impact on search rankings.● Change to Permalinks structure● Migrate to a new domain ● Edit post "slug"● "Expired" content

WordPress SEO by Yoast

● 7.8 MILLION Downloads

● Does everything Framework does & more

● Includes XML Sitemap

● Social Sharing & Open Graph Integration

● Edit robots.txt and .htaccess files

● A lot more!

WordPress SEO by Yoast - Page Analysis

Scribe Content Marketing(Premium Plugin)

● Keyword Research

● Content Optimization

● Social Media Connections

● WordPress Plugin

● Web Version

● Scribe for MS Word

● Supports multiple Frameworks & SEO Plugins

Performance & Page Speed

● W3 Total Cache Plugin

● Content Delivery Network

● WP Smush.it Image Optimizer Plugin

● Use WordPress Managed Hosting!

(Formerly ZippyKid)

LinksGeneral:Genesis FrameworkBuilding Smartphone-Optimized WebsitesSchema.orgWordPress Optimization Tips for Performance & Speed

Plugins:Google XML Sitemaps PluginSimple 301 RedirectsWordPress SEO by YoastScribe Content Marketing SoftwareW3 Total CacheWP Smush.it

Managed WordPress Hosting:Synthesis WP EnginePressable

Questions?