wordcamp phoenix 2012
DESCRIPTION
10 Tips for getting the most from your real estate (or any small business) WordPress blog. Presented at WordCamp Phoenix. Chandler, AZ on February 25, 2012.TRANSCRIPT
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WordCamp Phoenix. February 25, 2012
Top 10 WordPress Best Practices for Realtors & Real Estate Websites
Jay Thompson PhoenixRealEstateGuy.com @PhxREguy
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#10 Define Your Goal
✤ Good
✤ X home search registrations / month
✤ X newsletter subscriptions / month
✤ X% increase in Y over Z time period
✤ Bad
✤ More visitors
✤ Commission checks
CC Licensed. matsukawa on Flickr
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#9 Forget the Design. For Now.
Crappy design can be effective.
CC Licensed badjonni on Flickr
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#9 Forget the Design. For Now.
Crappy design can be... crappy.
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#9 Forget the Design. For Now.
Great design can be effective.
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#9 Forget the Design. For Now.
Great design can be... crappy.
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#8 Use an Editorial Calendar
✤ http://wordpress.org/extend/plugins/editorial-calendar/
✤ or Google “WordPress Editorial Calendar”
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#7 Go Small, or Go Home
✤ My Biggest Mistake...✤ Being the PHOENIX Real Estate Guy
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#7 Go Small, or Go Home
✤ I should have done...✤ Subdivisions, MPC’s, niche markets
366
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#6 Comment and Link OUT
✤ Create accounts at:
✤ Disqus
✤ Intense Debate
✤ LiveFyre
✤ Wordpress.com
✤ Blogger
✤ Link OUT to “get discovered”
✤ To other Real Estate sites
✤ Including “The Competition”
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#5 Don’t Be Afraid to Fail
http://www.youtube.com/watch?v=wNJGtjd00VU
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#4 Write. A Lot.
✤ Content is critical.
✤ Well, good content is critical...
✤ Bad content is... bad.
Image CC Licensed sami73 on Flickr
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#3 Calls to Action are Everything
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#2 Test, Tweak, Retest
✤ Google “WordPress A/B Testing” (or Split Testing)
✤ MaxA/B
✤ A/B Test for WordPress
✤ Headline Split Tester
✤ WordPress Split Test Optimizer ($)
✤ Try changing:
✤ Words, locations, colors, phrases, titles
A/B
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#1 Get an Effective Home Search
✤ Indexable vs. Framed
✤ User friendliness
✤ Multiple solutions
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Real Estate Themes & Plugins
✤ Plugins
✤ Real Estate Chart of the Day
✤ Simple Real Estate Pack
✤ Great Real Estate
✤ Firestorm Real Estate Plugin
✤ Themes
✤ AgentPress (StudioPress)
✤ ElegantEstate (Elegant)
✤ Estate (Woo Themes)
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CC LicensedStephan Baudy on Flickr
Jay Thompson@PhxREguy
PhoenixRealEstateGuy.com