Halyard ConsultingHow Guest Blogging Can Make You PopularJune 9th 2012

About Halyard Consulting

● Founded: 2007● Owner: Jonathan Goodman● Focus: Small Business Inbound Marketing● BFA: Ringling College of Art & Design● MS: College of New Rochelle● MBA: Fairleigh Dickinson University

Mr. Popular!!

You Should Know

● Backlinks: An anchor text that exists on an external website, that when clicked, brings you back to your website. One of the 200+ signals Google uses to determine a website's value and rank in the search engine results.

● Canonicalization: Web content that has more than one

possible URL. Having multiple URLs for the same content can cause search engines to prioritize the wrong URL.

Google Algo Updates

Panda (Feb 2011) - Low Quality Sites Penguin (April 2012) - Webmaster Guidelines Violations

Click-Thru Rates

Inbound Marketing

Site that offers:● Unique Research● Informed Opinions● News/Trend Analysis● Multimedia Content● Authentic Expert Contributors● Quality Discussion/Interaction

Referenced by industry blogs

Mentioned in news publications

Cited at conferences + events

Liked/Shared on Facebook

Links are Tweeted

Answers on Q+A sites reference its

resources

Forum discussions link to its pages

People email links to each other

Writing Content

Primary Keyword: Deck Sanding

Deck Sanding

Deck Sanders

Deck Refurbish

Deck Restoration

Client Site External Blog A

External Blog B

External Blog C

Alerting Google

Deck Sanding

Client Site Deck Sanders External Blog A

Deck RefurbishExternal Blog B

Deck Restoration

External Blog C

Google Webmaster

Fetch as Googlebot

Client Google+ Page

Backlink to Client Site

Finding Blog Sites

● Curated Lists:○ list of *blogs○ list of * websites○ list of * blogs inurl:resources

● Top Lists:

○ top 10 * blogs

● Guest Writers○ guest writers wanted *○ guest blogger wanted *

Guests on My Site?

● Good Karma● Gain New Followers● Even More Backlinks

Warning!!

Just Say No!!

Google Webmaster Tools

Google+

Mr. Unpopular

Thank You!

Phone: 800-641-9157Email: jgoodman@halyardconsulting.comWebsite: http://halyardconsulting.comTwitter: HalyardConsultFacebook: HalyardConsulting