women enterpreneurs

7/27/2019 Women Enterpreneurs

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STORIES OF WOMEN

ENTREPRENEURSBY

SURESH KUMAR.S (II MBA )

&

KARPAGAM COLLEGE OF ENGINEERING,

COIMBATORE


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Introduction

In India, women entrepreneurship is a

recent topic which started only after the

1970s with the introduction of the Womens

Decade (1975 to 1985) and which mostly

picked up in the late 70s.

This phenomenon was particularly visible

only in the metropolitan and state capitals

in India.


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Categories of women entrepreneurs

Women in organized & unorganized sector.

Women in traditional & modern industries.

Women in urban & rural areas. Women in large scale and small scale

industries.

Signal women and joint venture.


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Problems

Dual role to play at workplace & at home

place.

Subordinate to men.

Just that her being women.

Non-awareness of facilities provided by

government. Competition with large scale unit.

Problem related to marketing.


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Suggestions

Procedure of getting finance should be

simple.

Effective propagation of programmes and

yojna.

Linkages between product, services and

market centers.

Encouragement to technical and

professional education.


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10 TIPS FROM LEADING WOMEN

ENTREPRENEURS TO HELP YOU MAKE

THE WORLD YOUR BUSINESS Develop trust on a global scale.

Think globally. Build a global brand that works locally.

Educate your customers.

Outsource to grow your business.

Connect and collaborate with local marketson foreign ground.

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Find cross-border customers. Hire the best from around the world.

Establish payment methods before you sell.

Navigate throughnot aroundbureaucracy and red tape


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SUCCESSFUL WOMEN

ENTREPRENEURS STORIES1. Radha Rajakrishnan: Weaving

Success in Apparel Biz: Situatedright in the middle of AnnaNagars residential sector inChennai, Amrita Custom

Elegance, an exclusive boutique isrun by gracious RadhaRajakrishnan.

As she smiles, an instant rapport isestablished. Its hard not to warmup to her, and it was truly anastonishing fact that she is themother of two grown up childrensettled abroad.


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From 50 paise, she no earnsRs 200,000 a day

The story of Patricia Narayan, winner of

this year's 'Ficci Woman Entrepreneur ofthe Year' award is amazing.

Count..
http://im.rediff.com/money/2010/jun/07slid1.jpg


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She started her career 30 years ago as an

entrepreneur, selling eateries from a mobile cart

on the Marina beach amidst all odds -- battling a

failed marriage, coping with her husband, a

multiple addict, and taking care of two

kids. Today, she has overcome the hurdles and

owns a chain of restaurants.

S f S l B i h


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Story of Sarala Bastian who set up a

successful mushroom business with just

Rs 15000 At 17, when most girls

of her age were set togo to college for higherstudies, she gotmarried.But SaralaBastian did not wish to

just be confined to herhouse.

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She wanted to do something on her own. She

wanted to be independent and carve out an

identify for herself. "My father gave me the initial capital of Rs

15,000 to start a business in 2004. I started a

mushroom farm in my backyard," saysSarala. There has been no looking back since.

. .


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Story of Revathi Krishna, the founder of

Coffee, Books and More Revathi Krishna, the proprietress

of Coffee , books and more at the Info

Park, Kakkanad, Kochi shares her

success story with Small Enterprise India. An exclusive coffee shop with abundance

of books to choose from, and a place to

listen to soft music which is calming

and smoothening to the ears.

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CONCLUSION The role of business women in

economic development is

inevitable. Now-a-days

women enter not only inselected professions but also

professions like trade,

industry and engineering.


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women enterpreneurs

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