women enterpreneurs presentation

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    WOMEN ENTREPRENEUR

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    Dr. Kiran Mazumdar-Shaw, Chairman & Managing

    Director of Biocon Ltd.

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    Neelam Dhawan, Managing Director,

    Microsoft India

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    Naina Lal Kidwai,she is the first woman to head the operationsof a foreign bank in India. ( HSBC)

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    Indu Jainthe multi-faceted lady used to be the

    Chairman of the Times Group-

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    Priya Paul

    Chairperson of Park Hotels.

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    Simone Tata, has been instrumental inchanging a small subsidary of Tata OilMills into the largest cosmetic brand inIndia LAKME

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    .Mallika Srinivasan,currently the Director of TAFE- Tractors

    and Farm Equipment

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    Preetha Reddy, Managing Director ofApollo Hospitals, Chennai

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    Ranjana Kumar,currently Vigilance Commissioner inCentral Vigilance Commission,

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    Chanda KochharManaging Director (MD) ofICICI Bank andChief Executive Officer (CEO)

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    Indira Nooyi

    CEO of PepsiCo

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    IntroductionWomen have always been the major contributorof human capital since inception (start) and

    creation of universe.

    Earlier they were confined tohousehold activities as the time is changing very

    fast, awareness regarding entrepreneurshipamong women took place.

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    Definition

    The women or group of women who initiate organize

    and operate a business enterprise

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    HistoryIt was defined as women entrepreneurs for the 1st timein the year 1988, laid down that an enterprise owned

    and administered by a women entrepreneur with aminimum financial interest of51% in the share capitaland giving atleast 50% employment to women wouldbe treated as womens enterprise

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    NATURE OF WOMEN ENTERPRENEUR

    It deals with the section of female population whoventure out into industrial activities.

    It is the enterprise owned and controlled by a womenhaving minimum financial interest of 51% of thecapital and giving atleast 51% employment generated

    in the enterprise to women .

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    Currently womens enterprise is defined as small scaleindustry managed by 1 or more women entrepreneurs.

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    Features of women entrepreneursy Imagination

    y Attribute to hard work

    y Persistence

    y Ability and desire to take risk

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    Women entrepreneurship in India It is a recent phenomenon.

    Earlier they have only one carrier that is marriage.

    But in present scenario they have shifted to variousprofessions like teaching, nursing, office work etc.

    Acc. To 2nd all India census of SSI 1987-88, there were 44759

    women entrepreneurs.

    Out of which 22661 had min. 51% share capital and 18098had financial interest less than 51% share capital.

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    y The CSO survey of manufacturing enterprisesshowed that out of a total of 2.14 millionproprietary units owned by womenentrepreneurs,1.65 million were located in ruralareas and 0.49 million in urban areas.

    y The survey also pointed out that womenentrepreneurs are involved in almost everyindustry.

    y Example: beverages, garments, tobacco ,textilesetc.

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    Govt. policysupportThe policy has a strategy for holistic development of

    women.

    This would develop their economic and socialconditions.

    This policy with this end in view has redefinedwomens units in which they had the majorityshareholding and management control.

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    The policy has further envisaged special trainingprogrammes to support women entrepreneurs.

    e.g. EDPs

    SIDO is also providing technical schemes forthe establishment of SSI units.

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    SIDBI Effortsy The SIDBI (Small industries development bank of

    India) has also been trying to promote women

    entrepreneurship. The bank has designed programmeswith a focus on women viz.

    y Mahila vikas nidhi

    y Mahila udyam nidhiy Micro credit scheme

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    Problems of women entrepreneurs

    Banks and financial institutions do not have faith in women entrepreneurial abilities .

    They lack ability to bear economic risk, social risk,technical and environment risk.

    They have peculiar problem in domestic affairs likehusband and child care.

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    They have low level of favorable familybackground in the field of family co-operation,education, occupation and entrepreneurial base.

    Women have led a protected life. So, they arehandicapped by their inability to travel from oneplace to another place for business reasons.

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    They lack high achievement motivation. They havepreconceived notions about their role in life and this

    inhibits achievement and independence.

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    Suggestions to promote women

    entrepreneurship

    y Women entrepreneurs should be treated a separate

    target group for all entrepreneurial developmentprogrammes .

    y Vocational training facilities are to be developed by the

    government for women. It is a first stage in developingwomen entrepreneurs.

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    y Institutional support system should be designed tosuit the requirements of women entrepreneurs.

    y Encouragement should be given to appropriatetechnologies, equipment and practice for reducingtheir drugery and increasing their efficiency and

    productivity.

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    y Govt. should try to involve women entrepreneurs indecision making process meant for entrepreneurship

    development.

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