women & digital leadership

Kristy Anamoutou - 08 March 2017

Women as Digital LeadersDigitalisation - new ways of working together and leadingBalanceForBusiness Ottobrunn

08 March 2017 Women Digital Leaders | Kristy Anamoutou2

Can you name 1-2-3-5 men considered as digital leaders ?

Men Digital Leaders



Can you name 1-2-3-5 women considered as digital leaders?

Women digital leaders


A Man’s world of Tech…


http://www.nytimes.com/2012/06/03/technology/lawsuit-against-kleiner-

perkins-is-shaking-silicon-valley.html

http://www.nytimes.com/2012/06/03/technology/lawsuit-against-kleiner-perkins-is-shaking-silicon-valley.html

Master story tellers


Digital Leaders Net Worth


WOMEN

OPRAH WINFREY $2,9 Bn

MARGARET WHITMAN $2,3 Bn

SHERYL SANDBERG $1,35 Bn

MARISSA MEYER $430 M

VIRGINIA ROMETTI $45 M

MARRY BARRA $28 M

ELIZABETH HOLMES $ 4,5 Bn > $0

Digital Leaders Net Worth


WOMEN MEN

OPRAH WINFREY $2,9 Bn BILL GATES $85,6 Bn

MARGARET WHITMAN $2,3 Bn JEFF BEZOS $72,6 Bn

SHERYL SANDBERG $1,35 Bn MARK ZUCKERBERG $55,9 Bn

MARISSA MEYER $430 M LARRY PAGE $40,3 Bn

VIRGINIA ROMETTI $45 M ELON MUSK $13,9 Bn

MARRY BARRA $28 M RICHARD BRANSON $5 Bn

ELIZABETH HOLMES $ 4,5 Bn > $0 PETER THIEL $2,7 Bn

Bn: Billion

M: Million

1. THE HIDDEN FIGURES


The untold stories of women & digital leadership


<MARISSA

MEYER/>

Yahoo’s False Prophet: How Marissa Mayer Failed

to Turn the Company Around

Todd SpanglerNY Digital Editor

http://variety.com/author/todd-spangler/



Becoming a Digital Leader in 2017: the entrepreneurial era



<LEILA

JANAH/>

https://www.facebook.com/leilajanah/ http://www.leilajanah.com/

https://www.facebook.com/leilajanah/

http://www.leilajanah.com/


(Leadership x Diversity) = Opportunities

Women in Tech companies


CONFIDENTIAL

Google

FacebookTwitter

Microsoft

Apple

AmazonIntel

Alibaba

Indiegogo

Yahoo

CiscoPinterest

LinkedIn

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Wo

me

n in

le

ad

ers

hip

po

sit

ion

Women in the overall workforce

Source of data for the graph:

https://apps.voxmedia.com/at-preview/theverge-leadership-diversity-scorecard/?initialWidth=1023&childId=theverge-leadership-diversity-scorecard__graphic

http://fortune.com/2014/08/29/how-tech-companies-compare-in-employee-diversity/

https://apps.voxmedia.com/at-preview/theverge-leadership-diversity-scorecard/?initialWidth=1023&childId=theverge-leadership-diversity-scorecard__graphic

http://fortune.com/2014/08/29/how-tech-companies-compare-in-employee-diversity/

Diversity Maturity Grid


IMP

AC

T

INFLUENCE societal

econom

ical

low

highhigh

low

lowhigh

highlow

EXPERIMENT ESTABLISH

EMBEDEVOLVE

“It’s because we are leaders,

that we disrupt I&D practices.”

“We value a diverse

workforce.”

“I&D is understood and

we have the baseline.”

“I&D is important to our

success.”

Diversity

(Leadership x Diversity = opportunities)


IMP

AC

T

INFLUENCE societal

econom

ical

low

highhigh

low

lowhigh

highlow

Leadership

Diversity

High Leadership Impact + High Diversity Influence = High Opportunities


IMP

AC

T

INFLUENCE societal

econom

ical

low

highhigh

low

lowhigh

highlow

Leadership

Exponential

Opportunities

=

Women Digital Leaders

Women in Tech companies


CONFIDENTIAL

Google

FacebookTwitter

Microsoft

Apple

AmazonIntel

Alibaba

Indiegogo

Yahoo

CiscoPinterest

LinkedIn

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Wo

me

n in

le

ad

ers

hip

po

sit

ion

Women in the overall workforce

Women in Tech Company Maturity Grid


IMP

AC

T

INFLUENCE societal

econom

ical

low

highhigh

low

lowhigh

highlow

EXPERIMENT ESTABLISH

EMBEDEVOLVE

2. LEADERS, HACKERS & ARTISTS


The super-power of the digital giants & the hacker mindset

applied to Inclusion & Diversity

Digital Giants Tactics


Master Customer Networks Build Platforms, not just Products Turn Data into Assets

Innovate by rapid experimentation Adapt your Value Proposition

<BUILD PLATFORMS, NOT JUST PRODUCTS/>


“A platform is a business that creates

value facilitating direct interactions

between two or more distinct types of

customers.”

Andre Hagiu & Julian Wright, 2015

Three key shifts in a platform strategy:

1) From resource control to resource

orchestration.

2) From internal optimization to external

interaction.

3) From a focus on customer value to a

focus on ecosystem value.

< HARNESS CUSTOMER NETWORKS />


< TURN DATA INTO ASSETS />


< INNOVATE BY RAPID EXPERIMENTATION />


7 principles of Experimentation

1. Learn Early

2. Be Fast and Iterate

3. Fall in Love with the Problem, not the Solution

4. Get credible Feedback

5. Measure What Matters Now

6. Test Your Assumptions

7. Fail Smart

The Hacker Mindset


• A way of thinking creatively about problems

Revisit assumptions

• Build as quick as we can > Move fast and break

things

“Never being satisfied with where you are at now.

Never being afraid to throw away a good thing in the

pursuit of a greater thing. Never feel comfortable.”

How do we hack our ways of leading

to improve figures / facts / stories

about women in the company?

Growth hacking parenthood


Fathers are the main workforce available

to advocate & support gender diversity

Girl can make & fix robots

Hackathon for family

Look for your Meryl Streep


https://youtu.be/HT2AWK1Xr4U?t=2m31s

https://youtu.be/HT2AWK1Xr4U?t=2m31s

Leaders are artists…



— Beyond Curie is a design

project that highlights

badass women in science,

technology, engineering +

mathematics.

https://www.beyondcurie.com/

https://www.beyondcurie.com/

To go further…

• Facebook online training on managing biases:

https://managingbias.fb.com/

• The Harvard Project Implicit: a variety of test to reveal to

people their biases

https://implicit.harvard.edu/implicit/selectatest.html


https://managingbias.fb.com/

https://implicit.harvard.edu/implicit/selectatest.html

THANK YOU

women & digital leadership

Education