T E S S P E R E Y O

H I S T O R I C A L I N F L U E N C E

WOLFGANGWEINGART

CONTENTS

1. INTRODUCTION

2. RESEARCH

3. SKETCHES

4. ITERATIONS

5. FINAL

6. DEFENSE

INTRODUCTION

This project

was inspired by

AIGA gold medalist

Wolfgang Weingart for

his accomplishments in

Graphic Design.

The process involved

selection, research,

creation and refinements,

all leading to the final

production of an album

completely inspired by

Weingart’s life and style.

RESEARCHWolfgang Weingart was born near the Swiss border of Germany, in the Salem Valley, in 1941. In his late teens he

attended school for typography in Switzerland where he discovered set metal type and began to refine his

skills. He continued to develop his craft through an apprenticeship and various mentorships in his twenties.

In 1968, Weingart was invited to teach a typography class at the Schule für Gestaltung in Basel, Switzerland.

This is the place that where Weingart would start to make a significant impact in the world of design.

His style quickly spread, drawing students from the around. Weingart’s style showcases classic Swiss order

juxtaposed with his own purposeful disorder. He has an intentional carelessness that manifests itself through

various distortions of font, weight, stroke, and spacing. Weingart’s breaking of boundaries and stretching of

design norms came to be known as New Wave or Swiss Punk typography.

SKETCHES

ITERATIONS

FINAL

NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V E NEW NEW WAVE NEW W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V ENEW WAVE NEW WAVE NEW WAVE NEW WAVENEW WAVE NEW WAVENEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE N E W W A V E NEW WAVE NEW WAVE NEW WAVENEW WAVEN E W W A V EN E W W A V EN E W W A VE

W

W

O L

E

F

G

G

A

A

N

N

G

E I

R T

1941

NEW

WAV

EWO

LFGA

NG W

EING

ARTM

NT ERPI I

E

ST

R© 2018. WOLFGANG WEINGART. ALL RIGHTS RESERVED. PRODUCED & DISTRIBUTED BY ATLANTIC RECORDS.

UNAUTHORIZED REPRODUCTION. COPYING AND RENTAL OF THIS RECORDING IS PROHIBITED BY LAW.

final album layout

FINAL

NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V E NEW NEW WAVE NEW W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V EN E W W A V E N E W W A V E N E W W A V ENEW WAVE NEW WAVE NEW WAVE NEW WAVENEW WAVE NEW WAVENEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE NEW WAVE N E W W A V E NEW WAVE NEW WAVE NEW WAVENEW WAVEN E W W A V EN E W W A V EN E W W A VE

W

W

O L

E

F

G

G

A

A

N

N

G

E I

R T

1941

MNT E

RPI I

E

ST

R© 2018. WOLFGANG WEINGART. ALL RIGHTS RESERVED. PRODUCED & DISTRIBUTED BY ATLANTIC RECORDS.

UNAUTHORIZED REPRODUCTION. COPYING AND RENTAL OF THIS RECORDING IS PROHIBITED BY LAW.

back cover

front cover

FINAL NEW WAVE WOLFGANG WEINGART spine

CD print

DEFENSEFor my album design, I executed intentional design

choices based on my research that I feel effectively

and accurately represent the life and style of Wolfgang

Weingart. Inspired by his orderly chaos, I intended to

create a design that conveys his black and white print

media influences paired with unconventional type choices.

I included allusions to his birthplace, Germany, as well as

the country that launched his career, Switzerland. I also

included a picture of a linotype machine which is a nod

to his original style of metal type setting. I kept in line

with his black and white style with the exception of an

accented a pop of red which was chosen to depict the

starkness of his style and personal distinction. Various

geometric shapes and layers were added in an effort to

gain some of the depth and distortion that Weingart is

famous for.

Finally, I decided to name the album,“New Wave”,

after Weingart’s own curated style of typography.

Additionally, I selected only one song to be featured

on this album, titled, “Misinterpreted”, inspired by a

quote from Weingart.

All of these choices seek to portray the wild, pioneering

mind and style of Wolfgang Weingart.