1010 iat 102 graphic design. 0303 swiss style armin hofmann adrian frutiger: univers-font wolfgang...
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10
IAT 102 Graphic Design
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03
Swiss Style
Armin Hofmann
Adrian Frutiger: Univers-Font
Wolfgang Weingart: Typo-Punk
Design Basics
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Armin Hofmann, 1954
Swiss Design
(International Typographic Style)
- asymmetrical organization
- grid
- objective photography
- clear and factual
- sans serif typography
Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann,
Josef Müller-Brockmann
- (Chapter 18, Meggs)
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1928 TschicholdNew Typography
50-60ies RuderWhite Space
1961Muller-BrockmannThe Grid
1970sOtl Aicher:Corporate Identity
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Armin Hoffman
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Armin Hoffman
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Armin Hoffman
“The viewers do not know it – but they can feel it”
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Font Design (Swiss Style)
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Leading refers to the thin strips of lead that divide the horizontal lines of type.
A font size is determined by the entire piece of metal.Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.
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Univers, Adrian Frutiger, 1957
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Helvetica,
(Neue Haas Grotesk),
Max Miedlinger
1957
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http://www.anyonecanswiss.com/
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Swiss Design
(International Typographic Style)
- asymmetrical organization
- grid
- objective photography
- clear and factual
- sans serif typography
Poster “the good shape”Emil Ruder
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Wolfgang Weingart, Punk-Typographer
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Design Basics
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How do you lead users through information by visual means?
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Hierarchy
Balance
Consistency / Repetition
Contrast
White space
Gestalt-principles
Style-Hints (or elements for good design):
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hierarchy
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What is the most important information?
What should you see first?
Second?
hierarchy
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balance
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balance - symmetry
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balance - asymmetry
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balance – symmetry or asymmetry
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contrast
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visual contrast
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Proximity
Similarity
Good continuation
Closure
Uniform Connectedness
Figure Ground
Gestalt-principles:
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Proximity
Information Design, Andres Wanner 2010
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Similarity
Information Design, Andres Wanner 2010
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Good continuation
Information Design, Andres Wanner 2010
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Closure
Information Design, Andres Wanner 2010
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Uniform Connectedness
Information Design, Andres Wanner 2010
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figure/ground
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Proximity
Information Design, Andres Wanner 2010
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Good continuation
Information Design, Andres Wanner 2010
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figure/ground
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figure/ground
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figure/ground
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figure/ground
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Announcements
Next week:- quiz: all lectures + Lupton: GRID chapter
This week: midterm-marks- Please review IN DETAIL!- your marks count as accepted, if you don’t dispute them before March 22nd
Questions, feedback, etc:- Andres’ informal office hour, today 2:30 Blenz @ Mezzanine- Allen, Andrew office hour: today after lecture
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fin