woin 2.docx

Upload: tilahunthm

Post on 03-Apr-2018

225 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/28/2019 woin 2.docx

    1/35

    1. Executive summary

    Sebeta Bakery Enterprise is initiated by eight entrepreneur shareholders based

    on the preliminary market survey and the population size/market size of

    Sebeta area in May 2012. The population of Sebeta area its and surrounding

    area as per the reports from the woreda estimated to 300,000 and there are 3

    bakeries to serve the population. Always early in the morning and late

    afternoon a number of people line up to buy bread and waiting for some time.

    We conducted preliminary survey on the demand and supply side and

    encouraged to take this imitative to provide quality service, create employment

    opportunity for about fiften unemployed individuals and make sufficient profitout of this business. We have identified best location that is easily accessible to

    the majority of Sebetaarea population.

    To have advance technology for our bakery in order to increase our production

    capacity and searching new market places after satisfying the local demand

    that is, expand our business through opening branches in different location or

    kebeles such as Tefiki, Tegi and Karakore

    The government has created favorable condition for the private sector and

    sustainable development of the country. These new free market environments

    guarantee for package development investment opportunities for private

    participation.

    We have assessed source of the necessary resources and how to legalize our

    enterprise. The project has required Eth. Birr 6,435,365 the initial total

    investment cost out of which Birr 1,259,805 covered by share holder and the

    rest Birr 5,175,560 from the bank loan. It is our belief that there is a possibility

    to expand our business to Tefki,Teji and Karakore areas.

  • 7/28/2019 woin 2.docx

    2/35

    2. Introduction

    Bread is one of the basic need and it was consumed by all the community

    starting from children. So it was marketable commodity which initaite to inter

    into the business in addition the raw material is found near by our project

    area. Our project area which is Sebeta found 25 km away from Addis Ababa.

    The population of Sebeta area and its surrounding area as per the reports from

    the woreda estimated to 300,000.

    2.1. Company Structure

    The company has simple organizational structure that can enable to carry out

    its task and attain its objectives. In the structure there are three major

    sections, which can establish sub-sections as required. Production &

    distribution, administration and finance . The structure can be revised as

    require based on the dynamic internal and external environments.

    2.2. Organizational structure of Sebeta Bakery Company

    Auditor

    Admin & Finance

    Production & Sales

    Shareholders

    Executive Board

    Manger

    Research & Development Development

  • 7/28/2019 woin 2.docx

    3/35

    2.3. Management & Workforce

    Based on the organizations structure and the policies & procedures on human

    resource management & finance the decision making body is the generalassembly of the shareholders. Under the general assembly of shareholders and

    executive board has been established to follow up the implementation of

    policies and procedures developed by the shareholders. The manager and

    departments heads are already assigned. A minimum of 15 semi-skilled and

    unskilled laborers will be employed. As required there is a possibility to employ

    additional working force on contractual basis.

    2.4. Project objective

    Sebeta bakery will produce a high quality product by considering the need of

    the people. In the near future we planned have three branches in the woreda.

    All this things will be done to satisfy the people by providing their choice and

    get their needs nearby. Our product will be sold to the society at fair price and

    with best quality.

    2.5. Strategy of the Company

    To have advance technology for our bakery in order to increase ourproduction capacity.

    To expand our business through opening branches in different location.

    Table. 1. The owner and their share

    s.n Name of share

    holders

    Share Total

    contribution

    1 Weiniye Girma 157,476

    2 Alemwork Eshete 157,476

    3 Amsalu Geletu 157,476

    4 Gashaw Ejigu 157,476

  • 7/28/2019 woin 2.docx

    4/35

    5 Abel Girma 157,476

    6 Getachew Taye 157,476

    7 Anteneh Siyoum 157,476

    8 Rukiya A/Mecha 157,476

    Total 1,259.805

    3. Market and demand analysis

    Among the factors that attract our shareholder company are the population

    size, the demand and the supply side for bakery products and services. As per

    our preliminary survey, the supply for bread and other bakery products by the

    existing bakeries is not more than 40% while the demand is increasing from

    time to time. The existing bakeries being traditional businessmen are not in a

    position to meet the demand for low resources capacity. The present level of

    demand, amount of supply by existing firms as per data from revenue and

    custom office of the woreda and demand gap is presented in a tabular form as

    follows.

    Table. 2. Annual consumption of Bread (loves)

    Year Total demand Total supply Demand Gap

    2006/07 73,350,000 11,002.500 62,347,500

    2007/08 74,700,000 14,940,000 59,760,000

    2008/09 76,500,000 19,125,000 57,375,000

    2009/10 81,000,000 24,300,000 56,700,000

    2010/11 90,000,000 36,000,000 54,000,000

    On the other side the socio-economic and political environment encourages

    such an endeavor and the government has created an institution Small Scale

    Industries Promotion Agency and there is sufficient access of credit and

    savings. Thus, our market intervention has sustainable profit making and

    quality service provision that guarantee feasibility of the project.

  • 7/28/2019 woin 2.docx

    5/35

    It concerned with two broad issues about the aggregate demand for the product

    and the market share of the product for proposed project. Our analysis

    supported by both primary market survey and secondary sources. The primary

    data was collect by personal observation and by direct interviewing and

    conducting the society. The secondary data was collected from governmental

    institution mainly revenue and custom office of the woreda which is our

    branches are located. The collected information gives the overall emphasis

    about: market potential and demand of a community, pricing strategies, and

    related impacts on the row material and their suppliers. Under our

    investigation we analysis there is unsatisfied demand and available market

    place in the area.

    3.1.Projected demand

    The project will use its 50% to 75% of its capacity for the next five years. After

    this the project will use its almost full capacity (i.e. 90%) based on market

    demand. Having considered all the above, demand for bread is fore casted to

    grow at the rate of 5% per annum during the first four project year and then

    10%, finally after 5th year onwards work its full scale, so it will increase by 25

    %. Because bread is basic necessity in its nature and the increment of the

    society income and urbanization development. So we projected the demand as

    follows.

    Table.3.Projected demand for loves of Bread

    Year Projected demand for bread

    2012/13 1,800,0002013/14 1,980,000

    2014/15 2,160,000

    2015/16 2,340,000

    2016/17 2,700,000

  • 7/28/2019 woin 2.docx

    6/35

    2017/18 3,240,000

    2018/19 3,240,000

    2019/20 3,240,000

    2020/21 3,240,000

    2021/22 3,240,000

    3.2.Market planing

    We have good support from the government and have established good

    relationship with hotels and cafeterias in and outside Sebeta. We have also got

    into commission agreement to those shops/retailers of bread. Thus, beyond the

    supply and demand mis-match these are our good opportunities.

    The important influencing factors identified by the company are the local,

    national & global economic and market situation, wheat and maize

    production/source of raw materials for the company, government policies such

    as taxes and other payments and financial supplying institutions policies.

    In broader sense the competition would be small to large size bread bakers and

    distributors. Fortunately the competitions exist around are not big enough in

    the surrounding market. There are some traders in the area of business

    though the projects compete them in quality and fair price selling strategy.

    Our objective mostly concerned with our findings, we set our objective to

    satisfy the demand of the society by producing and selling bread at the

    different place with best quality at fair price. We use one of promotional

    elements, i.e. advertising (displaying public promotion). Related to this, weanalysis that our product customers are all category of the society (adults,

    childrens). It is expressed as follows

    3.2.1.Target segment

  • 7/28/2019 woin 2.docx

    7/35

    Our major markets are classified in to 3. The first is the local/Sebeta home

    consumption while the second is the identified hotels and cafeterias. The third

    one is those shops that sale bread by purchasing it form bakeries.

    3.2.2.Product Positioning

    As the market is a competitive market we need to position our products and

    services through gathering clients opinion and improving the products and the

    services we provide in quality and quantity. And during holy days we make

    public promotion by providing free special features bread.

    3.2.3.Pricing and distribution

    Currently, bread of different size sell for a price ranging from Birr 1.2 to Birr

    4.5 each in the retail market. A suitable distribution system for bread is one,

    retail on our different shops

    3.2.4.Sales force

    Providing training and organize experience sharing visits to relevant

    institutions in the similar best experience business enterprises for our

    sales experts .To do these, sufficient logistical arrangements will be organized

    within the coming 6 months period.

    3.2.5.Action program

    we are plan to perform the following activities during and before our project

    implementation and it is presented in the follwing table.

    Table.4.Action program

    sn

    Action

    year

    1 2 3 4 5 6 7 8 9 10

    1 Sales force 1 1 1 1 1 1 1 1 - -

  • 7/28/2019 woin 2.docx

    8/35

    -training per

    year

    -Experience

    sharing per

    year

    2 1 1 1 1

    2 Advertisement

    per year

    4 2 1 1 1 1

    3 Promotion per

    year during

    holiday

    2 1 1 1

    4 Distribution

    daily

    2 2 2 2 2 2 2 2 2 2

    4.Technical analysis

    4.1. Technology selected

    A bakery house is made from a clay material in which the bakery stove is

    installed. Both the house and the bakery equipment are to be made from a

    fireproof material like brick and sheet material.

    The following is a list of baking equipment Our machine has 6m length with an opening of 80cm by 50cm and

    1.75m width and 1.8m heights.

    Stove made from 2m lengths with and opening of 60cm by 45cm, widthsand 1.6cm height. Inside the metal stove, a flat clay floors can be placed.

    Molding machineryIn both the clay and metal stove a place has to be though to create a chimney

    for smoke. In both the clay and metal stove a heading unit can be filled. Wood

    burning Electrical resistance, Kneading bowel, Harvesting tray, large boxes for

    harvest the product, Oil sprayer.

    Depending upon the budget and the availability of the type of stove, one can

    design a stove, which can work by a use multiple methods. Bakery is a work

  • 7/28/2019 woin 2.docx

    9/35

    that widely used by all societies and its therefore easy to learn there is no

    sophisticated training is need. However a major employee will train on the

    making of the bread is essentially necessary.

    4.2. Material inputs and utility

    4.2.1.Raw materials and auxiliary materials

    Raw materials:- Flour, Yeast, Powder, Salt, and Sugar

    Suppliers:- Zaki and Futtu Floor Factory, Private supper markets and

    distributors.

    All supplies made on regular bases, and also they found near to our production

    site supply of utilities (power, water, and fuel) is reliable and we will use as

    alternative kerosene, and wood, and also deep as reserve 5000- liter water in

    the tanker.

    Table.5. Raw materials and auxiliary materials and its cost

    Sr.

    No

    Description unit Qty Unit price Cost in Birr

    1 Flour kuntal 1800 800 1440000

    2 Yeast gram/kuntal 500 43 77400

    3 powder gram/kuntal 500 45 81000

    4 salt kg/kuntal 1 3 5400

    5 Sugar kg/kuntal 2 14 50400

    Total 1645200

    4.2.2. UTILITIES

  • 7/28/2019 woin 2.docx

    10/35

    The major utilities required for the plant are water ,wood,fuel and electricity.

    Water is used for washing material and mix the flour. Electric power, wood and

    fuel are used as an energy source for baking bread .Water ,wood, fuel &

    Electric consumption is shown below.

    Table.6. Utility requirment and its cost

    Sr.

    No

    Description unit Qty Unit price Cost in Birr

    1 Electricity kWh 105,000 0.5778 60669

    2 Water m3 2000 3.25 6500

    3 wood m3 100 500 50000

    4 fuel litter 1440 14 20160

    Total 137329

    4.3. Principal product

    Table.7. Principal product, its share and maket serve

    Product Percentage share Market

    Tondi 80% Local market

    Floni 10% Local market

    Barly

    Bread

    5% Local market

    Tosted 5% Local market

    Table.8. Machinery and Equipment and its cost

  • 7/28/2019 woin 2.docx

    11/35

    Description sources unit quantity Unit price Total cost

    Plant

    machinery

    Foreign pcs 1 1500000 1500000

    Electric anddiesel stove

    Foreign pcs 1 100000 100000

    Wood stove local pcs 1 60000 60000

    Electric and

    Diesel

    Molding

    foreign pcs 1 60000 60000

    Manual

    Molding

    local pcs 2 7000 14000

    Sales shop

    equipment

    -Vehicle for

    out door

    sales

    -Shop

    furniture

    local pcs 2 500000 1000000

    local pcs 1 10000 10000

    Total

    2,744000

    4.4. Plant capacity

    Our Machine has 80 Pattra in one round; it will produce 6000 bread per round.

    (one pattra has 75 bread) and we operate two round per day. A bakery house is

    made from a clay material in which the bakery stove is installed. Both the

    house and the bakery equipment are to be made from a fireproof material like

    brick and sheet material. The project will use its 50% to 75% of its capacity for

    the next five years. After this the project will use its almost full capacity (i.e.

    90%) based on market demand.

  • 7/28/2019 woin 2.docx

    12/35

    4.5. Location and site

    The project is located in Oromia region, sebeta town which is near to raw

    material and reasonably for market area. The plant can be located in area

    where transportation cost to deliver the product to market can be minimized

    and source of supply (flour) very near to our project which is found less than

    five km.

    4.6. Environmental Aspect

    From the nature of the product and the production process, it may be asserted

    that the plant is clean and envirnmental freindly. The factory does not emmit

    dust and dose not generate any intense smell. It does not discharge any

    hasardiouse waste water either. Further more the smoke level created by the

    plant does not make any disconfort nearby the residents. However due to the

    usage of wood their may be deforstation so it need to be aforstation.

    5. Financial Aspect

    The finance is based on shareholders contribution and loan from the bank.

    Factors influencing the financing of the business are government loan policy is

    one of influential in the business environment. The company has been

    established by eight powerful business entrepreneurs in may 2012 and has got

    legal entity during the same period. The company founders already contributed

    Birr 1,259,805 (Birr 157,476 each) additional from bank loan of 5,175,560.

    5.1.Means of finance

    The project is proposed to finance with equety and bank loan.

    Table.9. Means of finance

    Source of funds Cost

    Share capital Equity 19.58%

    Term loan Bank loan 80.42%

  • 7/28/2019 woin 2.docx

    13/35

    Table.10. Annual projected cost of raw material and utility

    Descri

    ption

    per

    year

    Year

    1 2 3 4 5 6 7 8 9 10

    Raw

    materi

    al

    1654

    200

    1819

    620

    1984

    960

    2150

    460

    2481

    300

    2977

    560

    3152

    520

    3152

    520

    3152

    520

    3152

    520

    Utility 137329

    137329

    137329

    137329

    137329

    137329

    137329

    137329

    137329

    137329

    Total 1791

    529

    1956

    949

    2122

    289

    2287

    789

    2618

    629

    3114

    889

    3298

    849

    3298

    849

    3298

    849

    3298

    849

    Table.11. Annual Revenue projectiontable 12

    Loan Repayment Schedule

    We take Birr 5,175,560 from the bank loan and we plan to repay with in 5

    years starting from the first year.And it is presented as follows

    Table.13. Total production Cost Projection

    Table.14.Total Admnstrative cost

  • 7/28/2019 woin 2.docx

    14/35

    Table.15.Projected Income Stament

    Table ,16.Projected Cash Flow statement

    Table.17.Payback period

    Initial

    investment

    6,435,365

    ACF Commutative ACF

    year-1 781,396 781,396

    year-2 777,492 1,558,888

    year-3 892,580 2,451,738

    year-4 947,327 3,399,065

    year-5 1,086,337 4,485,402

    year-6 2,510,428 6,995,830

    7. Risk Analysis

    Sensitivity analysis

    PBP 5 years,Nine months and one day

    Net present value NPV 6,872,220

    Internal rate of return IRR 39.72%

    If investment is increased by 5% NPV is changed to (115,087). And if sales

    decreased by 10% NPV is changed to (36,308,285.44). We cover our initial

    investment with 5 year nine months and one day. As the net present value

  • 7/28/2019 woin 2.docx

    15/35

    (NPV) of inflows is closer to the present value of the out flows during the life

    time of the project and as IRR is 39.7% which is greater than the cost of

    capital. Thus,the project is sensetive to change.

    8.Implementation plan

    The project implementation phase include the period from the decision to

    invest to the start of commercial production and it is very important to

    carefully plan and analyze this critical phase of the project cycle. In-order to

    bring the factory in to successful operation, a large number of activities will

    have to be care out such as project management ,project engineering,

    procurement and construction and organization of plant operations.

    Work schedule.

    There are different activities needed to accomplish in order to start production

    process. The critical activities that involved in the process are the following.

    A. Budget set up.

    B. Land Securing.

    C. License for operation.

    D. Purchase and install equipment.

    E. Recruiting and classifying labor.

    F. Publicized among communities and others

    Table.19. Implementation Work schedule

    Activity Expectation

    early fishing

    time in

    month

    Expectation

    latest fishing

    time in month

    Average

    finishing time

    Sequence

    activties

    A 2 4 3 -

    B 4 6 5 A

    C 3 3 3 AB

  • 7/28/2019 woin 2.docx

    16/35

    D 4 4 4 C

    E 6 8 7 DC

    F 2 3 2.5 CDE

    Material Flow of Diagram

    9

    Purchase

    Vendor

    Baker

    2 5

    Store

    1 3

    General manger

    6 10 4

    Accountant

    Cashier

    8 11

    12

  • 7/28/2019 woin 2.docx

    17/35

    7

    Diagram Key

    Store requisition. Purchase requisition. Approval of purchase order. Approval purchase order. Purchase order. Advice for purchase made. Notice the shipment received. Invoice. Advice for invoice approval and payment.

    10. Approval of payment.

    11. Approval of payment.

    12. Payment.

    Summary and conclusion

    The project predicts the establishment of a plant for the production of bread of

    different type to serve and cover 40% of the gap that the demand require untile

    2021. The present The plant will create employment opportunities for 15

    persons. The total investment requirement is estimated at Birr 6,435,365

    million, out of which Birr 2.7 million is required for plant and machinery. The

    project is financially viable with an internal rate of return (FIRR) of 39.7% and

    the net present value at 10% discount rate is Birr 2.58 million. The annual net

  • 7/28/2019 woin 2.docx

    18/35

    profit of about Birr 263,840 in the first year will continuously increase and

    reach about Birr 2,004,696 in year 10. The cumulative cash balance at the end

    of the projected year would be about birr 10,065,699 and the pay-back period

    will be within 5 years 9month and one day.

    Lastly to conclude the viability of the project worthiness Sebeta bakery willaccept to run the business because the measurement Suggest that the

    project is acceptable.

    FNPV = 2.58 Million at 10% discount rate, which is grater than Zero FIRR = 33% which is greater than market interest rate Due to the above information conclude that the project is acceptable.

  • 7/28/2019 woin 2.docx

    19/35

    Assumption of the project Financial Analysis The financial analysis of the Sebeta bakery project is based on the following

    assumptions:-

    Construction period < 1 year Source of finance 19.57%equity

    80.43% loan

    Bank interest 10% Taxation The business is assumed to be run as a private limited company; therefore,

    tax rate is applicable on the income of a private limited company is used for

    income tax calculation of the business.

    Sale Tax 15% Income Tax 30% Working capital It is estimated that six month basic cost for contingency cash for initial

    stages and to finance the receivables.

    Six month of Salary Six month of raw material Six month of Miscellaneous Expense Six month of Utility Vehicles for Transportation The proposed setup would require two vehicles to carryout all factory and

    office activities and to cater delivery requirements. The cost of vehicles is

    assumed to be Birr 1 million.

    Pre-Operating Costs Is assumed to cover all preliminary expenses like registration,

    documentation charges, and salaries during the construction period.

  • 7/28/2019 woin 2.docx

    20/35

    Miscellaneous Expenses Miscellaneous expenses of running the business are assumed to be various

    items like office stationery, daily consumables, traveling allowances,

    telephone, entertainment etc. are assumed to increase at a nominal rate of

    5% per annum.

    Accounts Receivables A collection period of 60 days is assumed for sales Accounts Payables A payable period of 60 days is assumed for raw material purchases

    Repayment

    Is assumed to begin at the end of the first year Depreciation Treatment The treatment of depreciation would be on a diminishing balance method at

    the rate of

    Plant & machinery 10% Land & Building Construction 5% Vehicles 20% Furniture and Fixtures 10% Office Equipment 10%

  • 7/28/2019 woin 2.docx

    21/35

    Company StructureThe company has simple organizational structure that can enable to carry out

    its task and attain its objectives. In the structure there are three major

    sections, which can establish sub-sections as required. Production &

    distribution, administration & finance and research & developments. The

    structure can be revised as require based on the dynamic internal and external

    environments.

  • 7/28/2019 woin 2.docx

    22/35

    Organizational structure of Edget Bakery Company

    Company DevelopmentThe company has been established by sixty powerful business entrepreneurs in

    November 2008 and has got legal entity during the same period. The company

  • 7/28/2019 woin 2.docx

    23/35

    founders already contributed Birr 600,000 (Birr 10,000 each) and have a plan

    to sale the share to the public at large with the objective of expanding its

    capital. Through Small Scale Business Cooperatives Organizations office we

    have got loan from Bank and rent a house, which has sufficient premises for

    our business. During the last 3 months period we are progressing as per our

    plan of operation.

    Mission Statement & Strategy of the CompanyOur companys mission is to provide quality service in the areas of bakery

    products to our clients and gain reasonable profit out of the business. Our

    strategy is to provide the require service sufficiently in Quantity and quality to

    win in the competitive market and expand the business in other areas through

    strengthening the research and development activities Advertising our products

    and services through popular media will be used as major promotional

    activities.

    Products Current products

    The company has planned to produce quality bread of different sizes, cookies

    and Diffo dabo based on the demand. At the initial stage, we will produce more

    than 100,000 loves of bread with different size for the next 6 months period.

    Sixty percent will be sold in Mekanisa while the remaining will be distributed to

    other parts of Addis Ababa.

    Advantages/OpportunitiesThe advantages are; we have already procured modern bakery machine, which

    is one of the factors for quality production. We have good support from the

    government and have established good relationship with hotels and cafeterias

    in and outside Mekanisa. We have also got into commission agreement to thoseshops/retailers of bread. Thus, beyond the supply and demand mis-match

    these are our good opportunities.

    Future products

  • 7/28/2019 woin 2.docx

    24/35

    In the future we have the plan to sale wheat flour to the surrounding

    communities and in the long run establish flour production industry as our

    capital increases.

    Market Classification and Description of the relevant Market

    Our major markets are classified in to 3. The first is the local/Mekanisa home

    consumption while the second is the identified hotels and cafeterias. The third

    one is those shops that sale bread by purchasing it form bakeries.

    Important influencing factorsThe important influencing factors identified by the company are the local,

    national & global economic and market situation, wheat and maize

    production/source of raw materials for the company, government policies such

    as taxes and other payments, sale of share and availability of land to establish

    flour plant and financial supplying institutions policies.

    Marketing marketing strategy, sales and distribution and logistics

    Our strategy is searching new market places after satisfying the local demand.

    Providing training and organize experience sharing visits to relevant

    institutions in the similar best experience business enterprises for our sales

    experts and commission agents. To do these, sufficient logistical arrangements

    will be organized within the coming 6 months period.

    Positioning products and servicesAs the market is a competitive market we need to position our products and

    services through gathering clients opinion and improving the products and the

    services we provide in quality and quantity.

    Production, research, and developmentProduction, research and development is a continues process based on

    gathering public opinion and field survey

    ProductionWe have the plan to produce more than 100,000 loves of bread of different

    sizes per day and supply to the market. Our modern bakery machines have the

  • 7/28/2019 woin 2.docx

    25/35

    capacity to produce even more than the number indicated above. Cookies and

    other bakery products will be produced on the demand.

    Research and DevelopmentThe research and development team will do its mandate using different

    techniques and develop strategies that help to improve the service and at the

    same time expand the business with minimum risks. Field assessment,

    questioner distribution and interview of selected clients are among the

    techniques to be used to attain maximum advantage over the market. The

    department will be strengthened with the necessary facilities

    Management & Workforce

    Based on the organizations structure and the policies & procedures on human

    resource management & finance the decision making body is the general

    assembly of the shareholders. Under the general assembly of shareholders and

    executive board has been established to follow up the implementation of

    policies and procedures developed by the shareholders. The manager and

    departments heads are already assigned. A minimum of 15 semi-skilled and

    unskilled laborers will be employed. As required there is a possibility to employ

    additional working force on contractual basis.

    FinancingThe finance is based on shareholders contribution and loan from the bank, In

    addition to these sales of sufficient shares will be carried out to build the

    capital source on strong holds.

    Factors influencing the financing of the business are government loanpolice is one of influential in the business environment.

    Project objective

    Sebeta bakery will produce a high quality product by considering the need ofthe people. In the near future we planned have three branches in the woreda.

    All this things will be done to satisfy the people by providing their choice and

    get their needs nearby. Our product will be sold to the society at fair price and

    with best quality.

    Specific Objective:

  • 7/28/2019 woin 2.docx

    26/35

    To generate profit. To create job opportunity. To satisfy the need of the people by produce quality bread for the societyat fair price with best quality.

    To promote the product for the society.Strategy of the Company

    To have advance technology for our bakery in order to increase ourproduction capacity.

    To expand our business through opening branches in different location.Project life cycle.

    The effective strategic production planning is based on assumption of

    characteristics of each styles of project life cycle, which lead to achieve

    particular objectives and strategies as well as helpful to compute and quick

    responses of its competitors. The stages of project life cycle are:-

    Introduction stage, Growth stage, Maturaiton stage & Decline stage.Market and demand analysis

    It concerned with two broad issues about the aggregate demand for ht product

    and the market share of the product for proposed project. Our analysis

    supported by both primary market survey and secondary sources. The primary

    data was collect by personal observation and by direct interviewing and

    conducting the society. The secondary data was collected from governmental

    institution mainly city government of Addis Ababa Makanisa sub-city

    administrating and from other sub city which our branches are relocated. The

    collected information gives the overall emphasis about: market potential and

    demand of a community, pricing strategies, and related impacts on the row

    material and their suppliers. Under our investigation we analysis there isunsatisfied demand and available market place in the area. Our objective

    mostly concerned with our findings, we set our objective to satisfy the demand

    of the society by producing and selling bread at the same place with best

    quality at fair price. We use one of promotional elements, i.e. advertising

  • 7/28/2019 woin 2.docx

    27/35

    (displaying public promotion). Related to this, we analysis that our product

    customers are all category of the society (adults, childrens).

    Competitor Situation

    In broader sense the competition would be small to large size bread bakers and

    distributors. Fortunately the competitions exist around are not big enough in

    the surrounding market. There are some traders in the area of business

    though the projects compete them in quality and fair price selling strategy.

    Demand Forecasting

    This method involves searching the opinions of group of mangers and business

    partner on expected further sales and combing them into sales estimates.

    Economic Analysis

    The projects primarily benefit for owners of the business who are invest their

    capital it create job opportunity for some unemployed professional and daily

    laborers. These opportunities will result in creation of some wealth and social

    stability in and around the community which in other words stimulate the over

    can growth and fair income distribution of the economy.

    Technical Analysis

    Material input and utility studyRaw materials:- Flour, Yeast, Powder, Salt, and Sugar

    Suppliers:- K.O.J.J Floor Factory, Private supper markets and distributors.

    All supplies made on regular bases, and also they found near to our production

    site supply of utilities (power, water, and fuel) is reliable and we will use as

    alternative kerosene, and wood, and also deep as reserve 5000- liter water in

    the tanker.

    The Choice of product mix Minine (with sugar of without sugar), French bread, Greslinee, Barely

    break, cookies & Defo

    Plant capacity and manufacturing technology selectionOur Machine has 8 Pattra in one round; it will produce 600 bread per round.

    (one pattra has 75 bre ad). A bakery house is made from a clay material in

  • 7/28/2019 woin 2.docx

    28/35

    which the bakery stove is installed. Both the house and the bakery equipment

    are to be made from a fireproof material like brick and sheet material.

    The following is a list of baking equipment

    Our machine has 6m length with an opening of 80cm by 50cm and1.75m width and 1.8m heights.

    Stove made from 2m lengths with and opening of 60cm by 45cm, widthsand 1.6cm height. Inside the metal stove, a flat clay floors can be placed.

    Molding machineryIn both the clay and metal stove a place has to be though to create a chimney

    for smoke. In both the clay and metal stove a heading unit can be filled.

    Wood burning Electrical resistance, Kneading bowel, Harvesting tray,large boxes for harvest the product, Oil sprayer.

    Depending upon the budget and the availability of the type of stove, one can

    design a stove, which can work by a use multiple methods. Bakery is a work

    that widely used by all societies and its therefore easy to learn there is no

    sophisticated training is need. However a major employee will train on the

    making of the bread is essentially necessary.

    When we think about the layout of the entire bakery houses we need to include

    the following:

    Stove room, Product room, floor room, Additional shelfWork schedule.

    There are different activities needed to accomplish in order to start production

    process. The critical activities that involved in the process are the following.

    Budget set up. Land Securing. License for operation. Purchase and install equipment. Recruiting and classifying labor. Publicized among communities and others.

  • 7/28/2019 woin 2.docx

    29/35

    Activity Expectation

    early

    finishing time

    Expectation

    latest finishing

    time

    Average

    finishing time

    Sequence of

    Activities

    A 2 4 3 -

    B 4 6 5 A

    C 3 3 3 AB

    D 4 4 4 C

    E 6 8 7 DC

    F 2 3 2.5 CDE

    Material Flow of Diagram 9

    2 5

    1 3

    6 10 4

    8 11

    12

    7

    Diagram Key

    Store requisition. Purchase requisition.

  • 7/28/2019 woin 2.docx

    30/35

    Approval of purchase order. Approval purchase order. Purchase order. Advice for purchase made. Notice the shipment received. Invoice. Advice for invoice approval and payment.10. Approval of payment.

    11. Approval of payment.

    12. Payment.

    Financial Analysis

    This analysis shows the projects operation costs, depreciation Chagres,

    marketing costs, making costs, finance cost analysis, and other relevant

    costs and also, the revenues, profit and loss of the projects. Most cost

    analysis presented in the form of table for simplification, classification and

    organizing the information. In this section we take the financial analyses on

    quarter base as well as annual base.

    Total InvestmentThe main analysis of project managements is financial analysis. In this

    project financial analysis is covering the total investment and cost

    estimation and other important analysis.

    Production cost and product distribution cost estimation has been

    combined to simplify the financial analysis of the project. The analysis is

    based on one production center and two distribution shop centers. Inaddition to the above, the analysis is assumed that the project will use its

    50% to 75% of its capacity for the next five years. After this the project will

    use its almost full capacity (i.e. 90%) based on market demand.

    The summary of the investment cost required for the project is estimated for

    the acquisition of fixed assets and related cost, presented below:

  • 7/28/2019 woin 2.docx

    31/35

    Table: 1

    Cost of Stove and Molding Machinery

    Description Unit Quantity Unit cost Total Cost

    Electric and

    diesel stove

    Pcs

    Wood stove Pcs

    Electric and

    Diesel

    Molding

    Pcs

    Manual

    Molding

    pcs

    Total

    Table: 2

    B. Sales Shop Equipment

    Description Unit Quantity Unit cost Total cost

    Vehicles for

    our door

    sales

    Pcs 2 100,000.00 200,000.00

    Shop

    furniture

    Pcs 1 10,000.00 10,000.00

    Other Pcs 1 5,000.00 5,000.00

    Total 215,000.00

    Table: 32. Meanses of financing for project

    The total investment requirement of the project is Birr 1380000.00 and the

    main source finance is from the owners contribution and basic loan from the

    bank.

  • 7/28/2019 woin 2.docx

    32/35

    Owner (partner) contribution------------------------------------Birr

    780,000.00/building and Chas

    Development bank loans -----------------------------------------Birr 600,000.00

    Total Birr 1380000.00

    3. Working capital requirement and its financing

    The brief analysis of working capital requirements is present below in the form

    of table and also its detail analysis.

    Description current asset

    Cash

    Inventory

    Floor

    Salt and Sugar

    Yeast and powder

    Total

    Talbe: 4

    Working capital financing

    We use restricted current asset investment policy. It involves small investment

    in current asset as compare to fixed asset.

    We apply haggling working capital financing policy fixed asset and permanent

    current asset (i.e the minimum cash balance) will financed by long term source

    (Bank lone) and also Temporary current asset will financed by short term

    source (owners contribution).

    3. Break-even point of the project

    It indicates the point that shows the project will have no loss or gain we use

    sales mix production sytem, therefore, our break-even point will be:BEP(Birr)=FC WHERE:

    EP*CM P=proportion of the product in sales mix.

    Product E SP*P CM=contribution margin of a product

    SP=unit selling price of a product.

  • 7/28/2019 woin 2.docx

    33/35

    Product Minnin Barely bread French bread

    Sales 21,500 10,500 15,750

    Proportion 4 2 3

    Unit selling

    price

    0.20 0.05 1.00

    Unit variable

    cost

    0.17 0.17 0.17

    Contribution

    margin

    0.03 0.33 0.83

    Table: 5

    Sales the forecasted annual sales value is 84,000 and 63,000 for each product

    respectively so, the quarter (1st) sales unite equal to: Total sales 4.

    Proportion: each product mix contribution to total quarter sale of 47,250 unit

    variable cost:

    Direct material = 12,300

    Direct labor 2,250

    FOH(variable)=10,000

    Total 24,550

    Sales Unit total sale (quarter)

    SP

    i.e 150,000 units (Minime), 21,000 units (Barely), and 15,750 units (French

    bread)

    Total sales unit = 141,750

    Unit variable cost = total variable costTotal sales unit

    Unit variable cost = 24,550

    141,750

    =0.17

    EP*CM = (4*0.03)+(2*0.0.33)+3*0.83)

  • 7/28/2019 woin 2.docx

    34/35

    E SP*P = (0.02*4)+(0.50*2)+(1*3)

    = 0.80+1+3

    =4.80

    Fixed cost:

    =250,000(Building)+75,000 ( sales equipment)+120,000

    (machinery)+30,450(FOH)

    =475,450

    BEP = 475,450

    -3.27

    4.80

    = $697,908

    Annual Production Plan

    It involves the projected annual revenue, manufacturing and salary expenses,

    projected income statement, and also include loan repayment schedule for next

    five years,

    A Annual Revenue plan

    Annual

    Revenue Plan

    Product Selling

    price

    Year1 Year 2 Year 3

    Minine 0.40 168,000 201,600 241,920

    Barely

    Brad

    1.00 168,000 100,800 120,960

    French

    Brad

    2.00 126,000 151,200 181,440

    Specialorder

    90,000 91,000 88,000

    Total 552,000 544,600 632,320 732,184

    Table: 6

    B. Annual Salary Expense

    Table 7

  • 7/28/2019 woin 2.docx

    35/35

    C. Annual Manufacturing expenses

    Table 8

    D. loan Repayment schedule

    Table 9

    N.B

    Annual payment =principal