Winter Park Resort Rentals

The Base is the Place! 4 locations, 85 staff Over 3000 skis and snowboards Around 50% market share of rentals 61 NPS, second highest in Intrawest Largest, newest fleet in the community Investment of over $1m in new gear over the past two seasons Only Robot Tuning in the county Only rental shops at the base of Winter Park Resort

Brand Pillars Exclusive Slope Side locations No hassle travel solution One stop shopping Someone you trust

Positioning Statement “Eliminate equipment hassle from your worry list with Winter Park

Resort rentals. Whether you are coming for the day or the week, nothing beats the convenience of our ski in, ski out on-base locations where you never have to lug your gear anywhere. Book ahead to save time and money, but book with us to save the equipment hassle”

Locations• West Portal

– Walk in specialists– “Day of” ski and ride rentals and prebooks– Custom Delivery pick up– Group location

• Village– Open till 9– All prebooks including “night before” ski and ride– Ice Skates– Snow bike tours

• Children's Center– Ski and ride lessons only

• Jane Shop– Walk in everything (except clothing)

Winter ParkNet Promoter Score - Rental

(Question: "How likely is it that you would recommend this resort to a friend or colleague?")

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Confidence 95% Confidence 95% This Period YTD Resort Target

Mar 30-Apr 5,

Two Strategy Questions

WHAT DO OUR GUESTS TELL US WE NEED TO IMPROVE ON?

WHAT CAN WE DO THAT OUR COMPETITIORS CANNOT MATCH?

Voice of Customer

Attribute

Level Of Dissatisfaction

Speed of Service .670

Quality of equipment .653

Value for price paid .632

Condition of equipment .619

Rental employees’ product knowledge .614

Helpfulness of rental employees .602

Variety of ski/snowboard equipment choices .600

Friendliness of rental employees .574

Fit/comfort of boots .541

Ease of return of rental equipment .535

2009 -2010 Business Initiatives Continued Large Capital Investment in Equipment

Replace 80% of all sport and performance skis and boots Replace 80% of all Junior skis and boots 1500 new ski poles

Speed of Process Improvements Implementation of new head rental system New labor scheduling model New operating hours

Custom Delivery Service Boots custom fitted in your accommodation Delivery of prebooked tickets and ski and ride registration Slope side pick up and storage of skis and snowboards

New Pricing Multi day pricing options Value add ons (kids rent free etc) Retail advantages

Introducing Winter Park’s Only …..

Custom Rental Delivery Service

Delivering the Mountain to you

TicketsSki and RideCustom Rental FittingSlope Side Storage and Service

The Base Is the Place •Exclusive Slope Side locations•No hassle travel solution•One stop shopping •Someone you trust

Other Rental

• MAC – Demo Skis, Smith Retail, Spyder Retail– Located in the ZML Riverside

• Showcase– Demo Snowboards, Snowboard retail, Dark

Territory video and sign up– Located in the ZML Riverside

Tuning and Storage

• Public Tuning– West Portal (robot tuning)– Jane Shop

• Public Storage– Under balcony house – $5 overnight, discounts for multi day

• Only WPRR guest store at WPRR (free)

Retail Locations