PART ONE

THANKS TO OUR SPONSOR!

HOW LONG TO RENT

48.1% Plan to be in their

homes at least 3 years.

2017 Today’s Online Renter

LIKELINESS TO RENT

31% “Very Likely” to renew

2017 Annual SatisFacts Index

Winter leases become winter

renewals

HERE’S THE THING…

Renters need a 3 year outlook of the

community

THE SOLUTION…

SET SELL STOP

3 STEP PLAN

2017 Today’s Online Renter

What do they want?

WHEN SEARCHING ONLINE:

1. Price 2. Floorplans 3. Availability 4. Photos 5. Community Info

#1 – THE STAGE

2017 Today’s Online Renter

WHEN SEARCHING ONLINE – WAYS TO STAND OUT:

1. Price

• All inclusive if possible 2. Floorplans

• Dimensions and descriptions 3. Availability

• As close to real time as possible 4. Photos

• Seasonal changes 5. Community Info

• Team stats (Our team has over 65 years of experience)

#1 – THE STAGE

2017 Today’s Online Renter

WHEN DECIDING:

1. View the actual apartment 2. Quality of customer service 3. Online rent pay (w/o fee) 4. Security/access control

features 5. Ratings and reviews

#1 – THE STAGE

What do they want?

A day in the life

“When you become a resident, you will have access to…”

• Maintenance guarantee • Online rent payment • Online service requests • Valet trash • Onsite dry cleaning • Community conveniences

#2 – THE EXPERIENCE

#2 – THE EXPERIENCE

Form attachments

“Your home…” “Your daughter’s bus stop…” “Your fitness center…” “Your nearest grocery store…”

Bonus Special Concession Discount Free Gift

#3 – THE CYCLE

Gift

The rent for this home is $1200 and should you secure it today we

will you $600 at

move-in.

#3 – THE CYCLE

KEY TAKE-AWAYS

1. Focus on selling 3-years

2. Online transparency

3. Highlight the experience

4. Embed renters before they become residents

5. Set proper expectations for “concessions”

Renewals Made Easy

Creative renewal strategies

Overcoming price objections

and much more!

PART TWO – November 16

FOCUS 2018 User Experience & Education Conference

FEBRUARY 26-27, 2018

THE LINE HOTEL Los Angeles, CA

ApartmentRatings I SatisFacts

THANKS FOR ATTENDING!

SEE YOU NEXT MONTH!