winning and retaining business in the african mining equipment sector, 2014
DESCRIPTION
Market Research Reports, Inc. has announced the addition of “Winning and Retaining Business in the African Mining Equipment Sector, 2014” research report to their offering. See more at- http://mrr.cm/ZtiTRANSCRIPT
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Category : Mining
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Introduction to Report
Launch Date: November 30, 2014
Number of Pages: 63
Geography Coverage: Middle East, Africa
Available Format: PDF
Price For Single User License: USD 4,950
Price For Site User License: USD 9,900
Price For Global User License: USD 14,850
Delivery Time: Within 24 Hours (During Working
Days)
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About the Report
Winning and Retaining Business in the African
Mining Equipment Sector, 2014 Report provides
readers with a detailed analysis of customer
preferences in the African mining equipment
sector.
The analysis is based upon Publisher’s survey of
108 mine managers, procurement managers and
other key decision-makers
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Areas of analysis include:
Customer priorities when buying mining
equipment, with ratings of the importance of 16
separate factors for customers when choosing
mining equipment, including cost factors, supplier
attributes and product attributes.
Ratings of existing suppliers across the same
factors, identifying best-performing suppliers and
how well suppliers performed versus the
importance of each factor.
In-depth analysis of the major suppliers, namely
Caterpillar, Joy Global, Komatsu, Sandvik and
Atlas Copco, including their overall performance
ratings and their ratings for each of the factors
relative to its importance.
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Areas of analysis include: Continue..
Rankings of the leading suppliers for each
equipment type, with respondents indicating who
they viewed as the top suppliers in Australia for
trucks, excavators, loaders, shovels, dozers, drills,
continuous miners, longwall systems, engines,
tyres, pumps and mining software.
Insight into the likelihood of switching supplier
and key action points for suppliers for product
and service improvements required.
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Reasons to Buy:
Identify key areas for differentiation by
understanding what factors most influence choice
of supplier
Target product and service improvement areas
based on where mining equipment suppliers are
currently underperforming relative to customer
expectations
Develop successful sales and marketing
strategies through an understanding of the
leading competitors and their strengths and
weaknesses.
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Key Highlights:
When choosing an equipment supplier,
respondents rate ‘Production reliability and
quality’ and the ‘Availability of replacement parts’
as most important. However, over half of
respondents feel that suppliers need to improve in
the latter.
Overall the major suppliers perform well in terms
of customer satisfaction, however, their weakest
ratings were given for two of the three most
important factors for respondents.
Account managers make a significant impact in
the selection process with 92% of respondents
citing ‘Better understanding of your needs’ and
88% indicating ‘Better ability to build a long-term
relationship’ as differentiating factors when
choosing their current main supplier.
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Key Highlights: Continues…
The majority of African customers have little post
purchase regrest and would have chosen the
same supplier again (91%), yet surprisingly many
intend to change suppliers within the next two
years.
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Report Coverage:
1. Executive Summary
2. Customer Priorities in Supplier Selection
3. Supplier Performance and Key Success Factors
4. Customer Retention and Key Improvement
Areas
5. Action Points and Recommendations
6. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage: (Partial List)
1. Bateman Engeineering
2. Babcock Equipment
3. Bell Equipment
4. Eickhoff
5. MAN AG
6. Shantui SA
7. Wacker Neuson
8. Gekko Systems
9. HPE Africa
10.Trident Mining Systems
For more details regarding Report coverage see the last slide
All logos and Images mentioned on this slide belong to their respective owners.
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How To Buy This Report?
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About Market Research Reports, Inc.
Market Research Reports provides a customized set of
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