wine project by yugalmeht

Tourist Preference For Wine 2010

1. EXECUTIVE SUMMARY

Indian wine has a long history dating back to the time of the Indus Valley civilization when

grapevines were believed to have been introduced from Persia. Winemaking has existed

throughout most of India's history but was particularly encouraged during the time of the

Portuguese and British colonization of the subcontinent. Following the country's

independence from the British Empire, the Constitution of India declared that one of the

government's aims was the total prohibition of alcohol. Several states went dry and the

government encouraged vineyards to convert to table grape and raisin production. In the

1980s and 1990s, a revival in the Indian wine industry took place as international influences

and the growing middle class increased started increasing demand for the beverage. By the

turn of the 21st century, demand was increasing at a rate of 20-30% a year

The Indian government planning to showcase “Wines of India” across the globe. The

Agricultural and Processed Food Products Export Development Authority (APEDA) are

working out the strategy and the campaign will be finalized soon. India has recently received

its first order for wine exports to the US and Indian wines were also being served in

restaurants - both Indian and Western. Approximately 0.1 million liter of wine is exporting to

France, Italy, Germany, USA, New York, U.K. and Singapore from Maharashtra state. Stating

that the promotion strategy would include analyzing the internal support mechanisms

including easing tariff barriers for the liquor, the sources added, “the promotion campaign

will target the US, the European Union, South Africa and Southeast Asia in a major way.

There is more and more awareness about wine as a product in Indian market. Changing life

styles, frequent travels abroad, more and more women employment Increase in per capita

income, international research on health benefits of wines; all have combined together to

create wine awareness in India; apart from the fact that good quality wines are now

available in the market.

Imported wines already constitute approx 20per cent of the total wines in India. The

market trends indicate year on year growth of approximately 20per cent for imported

wines over the next few years and the future is surely bright. That being said, the current

School of business administration (SILB) BY---: Yugal Mehta


slowdown for the industry will most likely hit new importers, especially if they intend to

import wines that are not global brand names.

The Indian wine industry is currently on an upswing. Production and

consumption are expected to increase by 25% to 30% over the next 4 to 5

years. Being in the early stages of market growth, the industry enjoys

protection from the state as currently it fares low in cost competitiveness

when compared with the global benchmarks. This, coupled with growing

domestic demand, therefore orientates the industry highly towards the

domestic market and much less towards exports.

The wine industry is largely driven by favorable consumer trends induced by

high growth in disposable incomes. Rapid urbanization and growth in the retail

is expected to sustain the domestic demand for wine. The emergence of

modern food retail chains will make wine available for a new and fast

expanding consumer base. Constructive policy measures in terms of excise

duty exemption, provision of infrastructure facilities such as wine parks and

wine institutes provided the necessary fillip to the industry for the

establishment of wineries. Investments are increasing fast. As a result the

industry is currently on the verge of a new phase of its lifecycle after the

emerging phase, during which the latent demand for wine was initiated.

Though dominated by few players at present, the wine industry is in an

expansion phase with more and more companies entering. These entries

include small grape growers and specialized wineries, as well several national

and international beverage majors such as United Breweries, Diageo,

Seagram’s, and the beer company Cobra, leveraging their distribution network

and brand-building skills. As distribution and brand building are key, these

entrants are certainly worth keeping an eye on; in particular when they

establish specialized sales forces for Wine, as selling wine is quite different



than selling beer or spirits.

The industry is therefore expected to evolve further with intensifying

competition, and more investments in wineries and bottling facilities as well as

in the distribution network, in promotions and advertising. If increasing

domestic demand supports such investments this will ultimately result in the

expansion phase in the lifecycle of the industry, leaving the emerging phase.

This will bring about new requirements and challenges, such as increased

competition, pressure on prices and the related need to be able to offer scale

advantages. This in turn will ultimately result in consolidation.

Indian wine companies are expected to adopt various business models in the

current scenario. It is important to note that Indian wine companies can

currently not compete on costs, and cannot continue to rely on government

protection. Focus on the segment of cheap wines is not an option and may

ultimately impact demand when quality is not good enough. Companies

therefore need to focus on the quality segment of the wine offering to be able

to compete and sell their wines.



INTRODUCTION



INTRODUCTION

Wine is an alcoholic beverage made by fermentation of grapes or grape juice.

The natural chemical balance of grapes is such that they can ferment without

the addition of sugars, acids, enzymes or other nutrients. Wine is produced by

fermenting crushed grapes using various types of yeast. Yeast consumes the

sugars found in the grapes and converts them into alcohol. Different varieties

of grapes and strains of yeasts are used depending on the type of wine being

produced. But now a day’s other different type of flavor are also available in

market for e.g. apple wine, strawberry wine, plum wine cherry wine etc. It is the

most popular beverage, associated with happiness, celebrations and festivities.

Global market for wine is estimated at 25 billion liters.

Many varieties of wines are made throughout the world. French wines are most

popular. The general classification of wines refers to red wines (made from

grapes without removing the skins), white wines (made from grape juice)

and sparkling wines(carbonated white wine). The alcohol content in wine varies

from 10 to 14 %.

Wine like beverages can also be made from other fruits and grains. These

beverages are also referred to as wines, with a prefix or suffix. E.g. Apple wine.



Compared to other countries, wine manufacture and consumption in India

is Insignificant. This is attributed to earlier period of prohibition in the country

and higher compared to spirits like whisky and brandy manufactured in the

country, referred to as Indian made liquors. Wine manufacture on organized

scale commenced in India with the setting up of Champagne Indag`s plant

in 1984 in the state of Maharashtra.

Few more units have come up after that. The wine manufacturing units are

located in Nasik district of Maharashtra state as the climate there is found to be

most suitable for grapes used for wine making.

The Indian wine industry has been steadily growing over the last ten years.

Wine is gradually becoming a part of urban Indian life style. Rising incomes of

Indian population, changing demography and exposure to new culture is adding

to the higher consumption. The market for wine is expected to grow at over

20 % per annum. This scenario is promising to new manufacturing units.

1.1 HISTORY OF WINE

Archaeological evidence suggests that the earliest known production of wine,

made by fermenting grapes, took place in sites in Georgia and Iran, from as

early as 6000 BC. These locations are all within the natural area of the

European grapevine Vitis vinifera.

The oldest known evidence of wine production in Europe is dated to 4500 BC

and comes from archaeological sites in Greece. The same sites also contain the

world’s earliest evidence of crushed grapes. Literary references to wine are

abundant in Homer (9th century BC, but possibly composed even earlier),

Aikman (7th century BC), and others. In Ancient Egypt, six of 36 wine

amphoras were found in the tomb of King Tutankhamen bearing the name

"Kha'y", a royal chief vintner. Five of these amphora were designated as from

the King's personal estate with the sixth listed as from the estate of the royal



house of Aten Traces of wine have also been found in central Asian Xinjiang,

dating from the second and first millennia BC.

In medieval Europe, the Roman Catholic Church was a staunch supporter of

wine since it was necessary for the celebration of Mass. Monks in France made

wine for years, storing it underground in caves to age. There is an old English

recipe which survived in various forms until the nineteenth century for refining

white wine using Bastard—bad or tainted bastardo wine. Wine was forbidden

during the Islami Golden Age, until Jābir ibn Hayyān and other Muslim

chemists pioneered its distillation for cosmetic and medical uses.

1.2 HISTORY OF WINE IN INDIA

Indian wine has a long history dating back to the time of the Indus Valley

civilization when grapevines were believed to have been introduced from

Persia. Winemaking has existed throughout most of India's history but was

particularly encouraged during the time of the Portuguese and British

colonization of the subcontinent. Following the country's independence from



the British Empire, the Constitution of India declared that one of the

government's aims was the total prohibition of alcohol. Several states went dry

and the government encouraged vineyards to convert to table grape and raisin

production. In the 1980s and 1990s, a revival in the Indian wine industry took

place as international influences and the growing middle class increased

started increasing demand for the beverage. By the turn of the 21st century,

demand was increasing at a rate of 20-30% a year

Historically, grapevine (Vitis vinifera L.) is grown mostly for wine making in

the world over. In India on the contrary remarkable success has been achieved

in table grape production and yield levels of fresh grapes are among the

highest in the world. At present in India grape is grown over an area of

60,000 ha with an annual production of 1.6 million tonnes ( FAO, 2005).

Wine has been made in India for as many as 5,000 years. It was the early

European travellers to the courts of the Mughal emperors Akbar, Jehangir and

Shah Jehan in the sixteenth and seventeenth centuries A.D. who reported tasting

wines from the royal vineyards. Both red (Kandhari) and white wines

(Bhokri, Fakdi, Sahebi etc.) were produced. Under British influence in the

nineteenth century, vineyards were established in Kashmir and at Baramati in

Maharashtra and a number of Indian wines were exhibited and favorably

received by visitors to the Great Calcutta Exhibition of 1884. However, Indian

vineyards were totally destroyed by unknown reasons in the 1890s.

Due to limited domestic consumption of wine and non availability of standard

wine varieties to produce good quality wines of international standards, much

emphasis was not given for research during previous decades in India.

Commercial wine grape production, however in India has begun only since

1980’s. Although exact figures are not available regarding the current area and

production of wine grapes in India it is estimated around 1000 hectares in

Maharashtra and about 200 hectares near Bangalore in Karnataka. Among



these vineyards 70 per cent are yielding another 30 per cent are in

establishment stage. In Maharashtra, wine grapes are grown in 3 regions,

such as Pune-Narayangaon, Nashik and Sangli-Solapur areas. It is expected

when all these vineyards start yielding in about 2-3 years, around 15,000 tons

of wine grapes will be ready for crushing each year yielding on an average of

90 lakh liters of wine annually. There is a steep annual growth rate of about

20% in the present turnover of around Rs. 200 crores. Demand for imported

wine is increasing day by day in India. About 38 private wineries have come

up in the country 36 exist in Maharashtra and one each in Karnataka and Goa.

The total investment on wineries of Maharashtra was Rs. 77.75 crores in 2004

and raised to Rs. 109.17 crores in 2005.

These private wineries were initially established under joint set-up with

European collaborations, preparing wine from standard varieties. The most

popular red varieties in cultivation are Shiraz, Cabernet Sauvignon, Pinot Noir

and Merlot and for Rosae still wines, Zinfandel is used. The most popular white

wine grapes are Chenin Blanc, Sauvignon Blanc, Ugni Blanc, Viognier,

Chardonnay and Riesling.

To meet the domestic demand and for exporting wines from India, good quality

wines comparable to standard wines of Europe and USA has to be produced.

To give impetus to the grape processing and wine industry in Maharashtra and

for the benefit of farmers, the state announced a comprehensive ‘Wine Policy’

in 2001 and recently in September, 2005 it has established ‘Maharashtra

Grape Board’ especially to develop marketing channels for grape

products in our country.



1.3 INDIAN WINE MARKET

The Indian Wine Industry is growing at 25-30% per annum and currently stands

at 4.6 million liters in volume terms and Rs 450 crore in value terms. The wine

market is expected to grow to 8.3 million liters by 2010. Per capita

consumption of wine remains extremely low in India; however, there is

growing consumer interest in wine with a number of wine clubs opening in

Delhi, Chandigarh, Hyderabad and Bangalore.

Nearly 80 per cent of wine sales are accounted for by the major cities, especially

New Delhi, Mumbai, Chennai, Kolkata, Pune and Bangalore. West India

accounts for over 41 per cent of total volume sales of wine in India, followed by

North India, which accounts for 29 per cent of volume sales. Nearly 90 per cent

of wine sales are for still (that is, red and white) wines. Sparkling and rose wines,

in contrast, target select segments of particularly affluent consumers. The main

market is for wines selling at Rs.300 per bottle. Even though cheaper verities are

available, the market is not growing as fast as medium priced wines.

1.4 PRESENT SENARIO OF WINE INDUSTRY IN INDIA

This paper reviews the nascent Indian wine industry in terms of the area,

production and marketing of wines in the country. Approximately 38 wineries

are presently operating in the country with a total production of 6.2 million

liters annually. Maharashtra is leading among the states with 36 wineries and



5.4 million liter production. Apart from this, 72,000 wine cases are imported

mainly by ITDC, Sansula, Brindco, E & J Gallo and other private companies. At

present 7, 62,000 wine cases are sold every year, which includes 46,000

cases of sparkling wines. This is in contrast to the much higher figures of other

drinks such as whisky, brandy and rum sold in the country. Eighty percent of

wine consumption in the country is confined in major cities such as Mumbai

(39%), Delhi (23%), Bangalore (9%) and Goa (9%). There is growing awareness

about the wine as a product in the domestic market.

Poor storage and transport facilities inspite of tropical climate are the main

problems of wine marketing in the country. Other constraints are the lack of

promotional activities for wine consumption in the country and unfavorable

rules for domestic marketing of wines except in few states. These and other

factors contributed to India’s low wine consumption which is hardly 0.07 L per

capita. Certain promotional strategies, such as easing of tariff barriers for the

wines, developing awareness on health benefits of wine and to supply good

quality wines in reasonable prices in the domestic market are emphasized.

Contributions made by major wineries such as, Champagne Indage (CI), Grover

Vineyards and Sula Vineyards for indigenous production of quality wines in the

country are highlighted. CI at Narayangaon is a pioneer of French style wines in

India, produces exquisite qualities in both still and sparkling wines. The

company has the capacity of producing over 3 million bottles annually. Some of

their wines are exported to many European and Asian countries. The company

has a good collection of European wine varieties. The Grovers

Vineyards located in southern Karnataka state also exports wines worth $

4,35,000 every year. This company has 200 hectares of vineyards under wine

grapes of 35 varieties. Sula vineyards at Nashik has new welcome additions to

India’s smarter wine list. In Nashik region ‘Chenin Blanc’ is quite predominantly

grown but emphasis should be given to red wine varieties. Sangli is another



region but here farmers are advised to choose appropriate varieties depending

upon soil and microclimate.

Grape growing is a highly capital intensive project, concerted efforts are

required by the Financial agencies to reduce the rate of interest to 6-7% from

the present 10-13%. Viticulture and wine making aspects influencing the

quality of wines have been emphasized on. Wine grape cultivation practices

are given in detail along with the prominent European varieties which are

commercially grown in the country. The performance in terms of fruit yield,

juice yield, TSS, acidity and pH measurements of major wine varieties are

presented. The discussions highlighted in this paper will be of immense value

to the grape growers, wineries, policy makers, financial institutions and

government agencies dealing with the production.

1.5 Major Wine markets of the World

Out of world’s total annual production of 32 billion liters’, the following are

among the top countries and MNC’s have their major share in the world wine

market.

France 5.6 billion

liters

Italy 5.3 “

Spain 3.5 “

US 2.2 “



Argentina 1.4 “

Germany 1.0 “

South Africa 770million

liters

Australia 750 “

China 690 “

Gallo (MNC) 675 “

Portugal 611 “

In case of Australia, that export 230 million liters annually worth more than 1

billion dollars and UK is its major market worth $489 million.

1.6 TYPES OF WINE

There are two major types of wine red wine and white wine. Red wines are made

by black grapes. The grapes are fermented whole, with the skin and pips intact.

These wines can be light or sweet, refreshing or mellow. Here are some of the

major types of red wine

TYPES OF RED WINE



Red wine comes from black grapes. The grapes are fermented whole, with the

skin and pips intact. These wines can be light or sweet, refreshing or mellow.

Here are some of the major types of red wine:

Barberag: This grape is similar to Merlot, but not as well known. Barbera wines

go well with many dishes, including those prepared with tomato sauce. Their

taste is similar to black cherry and plum fruit, with a silky texture.

Cabernet Sauvignon: Considered one of the world's best varieties of grape,

Cabernet Sauvignon is often paired with Cabernet Franc and Merlot. It is often

served with red meat and has a full-bodied flavor.

Merlot: Merlot wines are considered "easy to drink" and are a good introduction

to red wines. They can be served with any type of food and have a rough,

tannic flavor.

Pinot Noir: These grapes are difficult to grow and are rarely blended with other

varieties. They are often served with chicken, lamb and salmon. The taste of

Pinot Noir wines is delicate and fresh, with a fruity aroma and earthy notes.


http://en.wikipedia.org/wiki/File:Red_Wine_Glas.jpg


Syrah or Shiraz: Syrah and Shiraz are both names for the same variety of grape.

These red wines go well with beef, steak, stew and wild game. The taste is

fruity with black pepper/roast meat overtones and gripping tannins.

Zinfandel: Considered the world's most versatile grape, Zinfandel is used to

make wines from blushes to rich, heavy reds. Depending of the heaviness of a

particular Zinfandel wine, it may be served with pasta in tomato sauce, pizza or

meat. Zinfandel has a zesty berry and pepper flavor.

Types of White Wine



Since all grape juice starts out colorless, white wines can be made from white or

black grapes. Flavors of white wines can range from very dry to sweet and

golden. The five main types of white wine are:

Chardonnay: This popular grape can be made into sparkling or still wine. It

goes well with fish and chicken dishes. Chardonnay has a wide-bodied,

velvety citrus flavor. When fermented in a new oak barrel, it has a buttery

tone that can resemble coconut, toast, toffee or vanilla.

Gewurztraminer: Wine made from this aromatic grape is often served with

Asian food, pork and sausages. It has a fruity flavor with allspice, leeches,

peach and rose in the aroma.

Muscat: Rather than a single variety, Muscat describes a family of grapes.

Muscat wines are best enjoyed on their own, without any type of food. Muscat

is a type of sweet wine with a musky, grapefruit aroma.

Riesling: Riesling wines are fresh tasting and improve with age. They compliment

chicken, fish and pork. Riesling wines are light and reminiscent of fresh apples.


http://en.wikipedia.org/wiki/File:White_Wine_Glas.jpg


Sauvignon Blanc: These wines are considered versatile food wines and are often

served with poultry, seafood and salads. They have a flavor which is both

herbal and fruity, and can sometimes also be smoky.

Following are the steps in Wine making:

The grapes

Crushing and primary fermentation

Crushed grapes leaving the crusher.

Pressing

Pigeage

Cold and heat stabilization

Secondary fermentation and bulk aging

Malolactic fermentation

Laboratory tests

Blending and fining

Preservatives

Filtration

Bottling

LIST OF TERMS USED

Vineyard- The farm where wine grapes are grown for wine production.

Wine grapes- Special grapes used for wine production.

Viticulture- The science, cultivation and study of grape growing.

Fermentation- The process by which grape sugar turns into alcohol and carbon

dioxide.

Winery- A winery is a facility where fruit, usually grapes, is processed into

wine. Some wineries are located on the same site as the vineyard whose

grapes they process, while others process grapes they purchase from vineyards

many away from their production site.



Clarification- umbrella term for a host of processes designed to ensure wine is

crystal clear, including fining, filtration and refrigeration.

Treading(Crushing)- an important winemaking operation involving literally

pressing the juice (white wines) or astringent press wine out of the skins.

Stabilization- umbrella term for all the winemaking operations designed to

stop wines developing a fault in bottle such as a haze, cloud or fizz, no matter

what the storage conditions. It is practiced most brutally on everyday wines.



REVIEW OF LITERATURE

Growth of India wine market

India has emerged as one of the fastest growing markets for wine on the global

map. Despite the country’s vast population of over 1.1 Billion, the consumption

of wine remains extremely low. The per capita consumption of wine in the

country was estimated at around 9 Milliliters in 2008, indicating huge potential

for growth in the coming years.

Various factors such as favorable government policies, increasing disposable

income, amplified wine marketing and influence of western culture are helping

to drive India’s wine consumption. According to our latest research report,

“Indian Wine Industry Forecast to 2012”, wine consumption in India is

expected to grow by 35-30% annually between 2009 and 2012.

We have found that various policies by the state level governments are

encouraging domestic wine producers to set up their own wineries in the

country, giving a boost to the domestic industry. Efforts by the Maharashtra

and Karnataka governments remain far-fetched in this regard. However, such

measures have raised concerns to WTO which states that India is adopting

protectionist policies for its domestic wine industry meanwhile curbing growth

of imports.

While local players are including affordable imported wines in their portfolios

to attract new consumers, foreign firms are trying hard to expand in the



market owing to high rate of tax levied. Our research indicates that the

premium wine segment in the country is dominated by imported wines. This is

because domestic wines are still unable to demand a high price, largely

because of low brand awareness and lack of quality taste. Meanwhile, total

consumption is dominated by domestically-produced cheap wine.

“Indian Wine Industry Forecast to 2012” provides extensive research and rational

analysis on the wine market in India. Our research gives deep insight into

India’s wine consumption in terms of domestically-produced and imported

wines, price structure, sales by location, type of wine consumed and a possible

regional segmentation. Our research also highlights the market trends and

developments that are expected to play key role in the growth of Indian wine

market over the forecast period. Besides this, the report provides thorough

analysis on the wine production, wine exports and wine import of the country.

Internationally the wine industry has faced a lot of challenges such as

competition with global connoisseurs of wine in Europe, improving the quality

of wines in India, sustaining high growth rates and increasing consumption of

wine. In order to address these challenges, the government is planning to

simplify the complicated structure and introduce a uniform duty structure to

process tax and duty calculation. Several Indian states, including Maharashtra,

the largest producer of Wine in India, have started to provide duty exemptions.

Also, boosting wine consumption is the commissioned sanctioning of wine bars

in Maharashtra. The government has also initiated the establishment of wine

parks in grape cultivating regions in India. Recently, several state governments

are taking initiatives to promote wine tourism.



Project report on setting up wine Industry

By: Gowaribidnoor

Bangalore

Submitted to Karnataka Wine Board

Findings:Though the market share of wine among the alcoholic beverages is surely but steadily increasing, still it is at a very primary stage. The challenge before the winemakers in India is to develop the domestic market, as a majority of the Indian consumer prefers beer, whisky, and rum and sometimes even home brewed spirits over champagne and wine.

The statistics on the Indian Made Foreign Liquor (IMFL) shows that the consumption of wine in India is not more than 2% of the entire IMFL consumption.

The international market is a promising arena for the Indian wine. The Indian wine industry though as its infancy stage, is hoping to challenge the supremacy if wine countries in an effort to gain a foothold in the international market.

Though they get most of their technology and advice from Europe, Indian winemakers are now promoting themselves in a big way to catch the attention of the rest world. The favorable climatic conditions and superior quality of Indian grapes would provide an added advantage to attain this objective.

Wine promotions in restaurants: do beverage sales contribute or cannibalize? (Financial report)By: Brian Wansink & Glenn Cordua & Ed Blair & Collin Payne & Stephanie Geiger

Findings:

A controlled field study of wine promotions in a mid priced chain restaurant

generated three key findings: (1) selected wine recommendations increased

sales by 12 percent, (2) food-wine pairing recommendations increased sales by

7.6 percent, and (3) wine tastings increased sales by 48 percent. In general, 69

to 87 percent of the increase in sales of promoted wines comes from diners

who would likely have ordered a non-promoted wine. This means that 13 to 31



percent of the increase comes from diners who would have otherwise ordered

liquor, beer, and nonalcoholic drinks. Specific implications for responsible

restaurateurs are outlined, including the caveat to not cannibalize sales by

promoting a lower-margin, lower-profit wine.

• The historical and projected increase in wine sales is caused by a convergence

of several factors. Among which are the fit between the product attributes and

the market’s demand for sweeter and fruitier liquors, the classy image of wine

drinking, trend towards healthier products, and the influx of cheap wines.

• Still, the current base of wine drinkers in the country is less than half of the total

potential wine consumers. The potential wine market is large compared to the

current volumes.

• Almost all of the current drinkers of wines are enthusiasts or “consumers.” In

fact, only 0.1% of the current drinkers are connoisseurs who occupy a small

niche in the industry. The enthusiasts are drinking wines because of its sweet

and fruity taste, smoothness, health benefits, and lower alcoholic content.

However, they are price conscious, preferring economy priced wines. Also,

they are not versed and sometimes averse to the “idiosyncrasies” of wines and

wine drinking.

• As mentioned, economy-priced wines are responsible for the increase in wine

sales, as it now constitutes 83% of the total wine sales. The remaining 17%

goes to the middle to premium priced wines, which are bought by the

connoisseurs.

• Ninety percent of the wines being bought are still wines. Red accounts for 73%.

The popularity of still wines may be attributed to the fact that other wines like

sparkling and specialty wines, cost more and are less promoted by their

importers.

• New World wines, particularly from Chile, are the most popular wines because

of their simplicity, taste, and price, which are attributes appreciated by

majority of the market. Further, these wines are more modern in terms of



packaging and even content. Thus, they are not intimidating to the enthusiast-

consumer who shies away from old world wines.

• The wine importers have three strategies. The “niche strategy” used by

importers of middle to premium priced wines cater to the connoisseurs. The

“piggy backers” treat wines as a mere product portfolio addition, while

focusing on more profitable alcoholic products. The “branders” treat the wines

as consumer products, backed with traditional marketing strategies.

• The two distribution channels for wines, the on and off premises, have

increased in sales turnover. Although majority of the people still buy from off-

premise outlets, more people are purchasing and drinking wines in the on-

premise. Both distribution channels have their own set of marketing practices

that wine companies need to know in order to compete in.

• “Branded” wines control the market since they are able to forge an affinity and

relationship with the otherwise confused consumer. Further, the top branded

wines all possess the taste qualities demanded by the critical mass. These

wines create awareness for themselves through push and pull marketing

practices and generating a good word-of-mouth buzz around their brands.

• The current market leaders also benefited from being the first-movers in the

industry, marketing-wise. Asti Martini is now the benchmark of sparkling wines

because it was the first brand to advertise on TV seven years ago. Carlo Rossi

and Novellino were also the first and only brands of still wines to have

television and print advertising. Gato Negro was the first Chilean wine to gain

popularity since it was ahead in recognizing the value of being house wine of

the top on-premise establishments. Connecting this to the impulsive and

emotional behavior of the market and the fact that these consumers are

generally not interested in the

“elitist” elements of wine drinking, first-movers instantly create awareness and

affinity with the market since these brands “eased” these people in the world

of wines.



3.1 OBJECTIVE OF STUDY

The research objective is a statement, in as precise terminology as possible, of

what information is needed. The present research was undertaken with the

following objective to ensure that the research purpose is satisfied.

To know what profile of people mostly like the wine.

To know the choice of people towards wine.

To know on what occasion they like wine most.

To know the factor which influences people to buy wine?

To know what they prefer to eat with wine.

3.2 RESEARCH METHODOLOGY

Research methodology is a strategy that guides a research in providing answers

to research questions and for this, research survey is being done. “Accuracy of

the study depends on the systematic application of the method”. The researcher

has to decide the method to be used that helps him to get a desired direction in a

systematic way.

Research always starts with a question or a problem. Its purpose is to question

through the application of the scientific method. It is a systematic and intensive

study directed towards a more complete knowledge of the subject studied.

Research Methodology is the investigation of specific problem in detail. At first problem is defined carefully for conducting research. There should be a good



research plan for conducting research. No research can be done without data collection. After all this analyze is made for getting solution for problem.

Defining the problem Defining the sampling plan Collection of data Analyze and interpretation

3.3 NEED OF THE STUDY

The NEED of this study is that the wine manufacture in Himachal Pradesh will

come to know about the taste and preference of consumer. The quality of wine

can be improved in India according to the international standards. As H.P.

concern it is leading manufacturer of wine in India. Himachal Pradesh also

improves wine tourism than H.P. will be emerged as a unique state.

3.4 LIMITATIONS OF THE STUDY

The survey was restricted to Solan and Shimla, so the regional differences if

any could have affected the study.

Due to the time and resource constraints the sample size had to be restricted.

Some time respondents are not given accurate information.

Female tourists are not interested to fill the questionnaire, it is may be social

or cultural reason.

3.5 RESEARCH PROCESS

The research process has four distinct yet interrelated steps for research analysis

It has a logical and hierarchical ordering:



Determination of information research problem.

Development of appropriate research design.

Execution of research design.

Communication of results.

Each step is viewed as a separate process that includes a combination of task,

step and specific procedure. The steps undertake are logical, objective,

systematic, reliable, valid, impersonal and ongoing.

3.6 DATA COLLACTION:-

To obtain the necessary information pertaining to the study, questionnaires

were prepared. While preparing the questionnaires the objectives of the study

were kept in mind. Special care was taken that the questions do not lack

simplicity and clarity. The questions were arranged in a proper sequence so

that there was continuity in the interview. The questions framed were mostly

closed ended. These were in order to obtain the primary source of data. The

secondary sources of data were Internet search magazines and the websites of

the wines.

PRIMARY DATA

New data gathered to help solve the problem at hand. As compared to secondary

data which is previously gathered data. An example is information gathered by a

questionnaire. Qualitative or quantitative data that are newly collected in the

course of research, Consists of original information that comes from people and

includes information gathered from surveys, focus groups, independent

observations and test results. This is contrasted to secondary data which entails

the use of data gathered by someone other than the researcher information that

is obtained directly from first-hand sources by means of surveys, observation or

experimentation



Primary data is basically collected by getting questionnaire filled by the

respondents.

Collect primary data by Personal investigation

Observation method

Questionnaire methods

SECONDARY DATA

Information that already exists somewhere, have been collected for another

purpose, sources include census reports, trade publications, and subscription

services. Data that have already been collected and published for another

research project called secondary data. There are two types of secondary data:

internal and external secondary data. Information compiled inside or outside the

organization for some purpose other than the current investigation. Data that

already have been collected for some purpose other than the current study.

Secondary data are collect from websites and journals.

RESPONDENTS: Tourists comes from other state.

3.7 SAMPLING PLAN

The sampling plan calls for three decisions.

A) Sampling Unit: I have completed my survey in SOLAN, SHIMLA, CHAIL, and KASAULI.

B) Sample Size: The selection of 100 respondents. The sample was drawn from tourists. The selection of the respondent was done on the basis of simple random sampling.

C) Contract methods: I have conducted the respondent through personal interviews.



3.8 SAMPLING TECHNIQUE

A simple random sample is a group of subjects chosen from a larger group of

population. Each subject from the population is chosen randomly and entirely

by chance, such that each subject has the same probability of being chosen at

any stage during the sampling process.

3.9 SURVEY STRATEGY

Personal interview method was followed to conduct the survey & collection

of the data because:-

Time was limited and this method was accurate, sure and quick. It eliminates

the chances of non-responses. On the spot clarification could be given if

necessary.

3.10 DATA ANALYSIS

In research process researchers generally use statistical tools viz. Averages

(mean, median, and mode), dispersion, percentages etc. Here researcher has

used percentage method to analyze the data. Formula to calculate the percentage

is shown below



X = (Y/ Z) x 100

Or

Total no. of responses/total no. of respondent*100

Where X= % of people under certain category

Y= number of response

Z= total number of people studied

Analysis of data is a process of inspecting, transforming, and modeling data

with the goal of highlighting useful information, suggesting conclusions, and

supporting decision making. Data analysis has multiple facets and approaches,

encompassing diverse techniques under a variety of names, in different

business, science, and social science domains.

We will use conjoint analysis to analyze the data collected. Conjoint analysis is

statistical technique used in market research, how retailers value different

features which sales particular product or service.

The objective of conjoint analysis is to determine what combination of a limited

number of attributes is most influential on respondent’s choice and decision

making. A controlled set of potential products and services is shown to

respondents and by analyzing how they make preferences between these

products; the implicit valuation of the individual element making up the product

and service can be determined valuations. These implicit valuations can be used

to create market model that estimate market share revenue and even profitability

of new design.



Country/state to which do you belong………………………………………………………………………….




STATE RESULT

H.R. 20

DELHI 17

CHANDIGARH 17

RAJSTHAN 4

PUNJAB 9

U.P. 4

GUJRAT 5

COIMBATORE 2

M.P. 4

CALCUTTA 2

ANDHRA PRADESH 4

MUMBAI 4

UTTARAKHAND 4

LUCKNOW 2

JHARKHAND 2


HRDELH

I

CHANDIGHAR

RAJSTHAN

PANJAB

U.P.

GUJRAT

COIMBATO

REM.P.

CACUTTA

A.P.

MUMBAI

UTTARAKHND

LUCKNOW

JHARKHAND

20

17 17

4

9

45

24

24 4 4

2 2

CHART-4.1COUNTRY/STATE TO WHICH DO YOU BELONG

SOURCE: Data collected through questionnaire.

Interpretation:-

20% of the total respondent are comes from Haryana, and 17% comes from Chandigarh

and Delhi.Other tourist comes from Rajasthan 4%, Punjab 9%, U.P. 4%, Gujarat 5%,

Coimbatore 2%, M.P. 4%, Calcutta 2%, A.P. 4%, Mumbai 4%, Uttarakhand 4%, Lucknow

4% and Jharkhand 2%.

Age (Years)

Age 18-24 25-30 31-35 36-40 ABOVE 40

RESULT 18 40 24 12 6



18%

40%

24%

12%

6%

CHART-4.2AGE

18-2425-3031-3535-40ABOVE 40


Interpretation:-

From the total respondent 40% people of 25-30 age group consume more wine after that

24% consumed by 31-35 age group. Still 18% by 18-24 age group, 12% by 36-40, and 6%

is consumed by above 40, that’s why it is suggested that wine manufacturer and

shopkeeper must be targeting those tourists who lie in between 25-35.

Gender:

GENDER MALE FEMALE

RESULT 81 19



81%

19%

CHART-4.3GENDER

MALEFEMALE


Interpretation:-

From the total size of sample researcher found that 81% of male tourists like the wine

and only 19% of female tourists like the wine. So this chart also shows that in all tourists,

wine manufacturer must focus on male compare than females.

Income Group (lac)



INCOME GOROUP

BELOW 1 LAC 1-2 3-4 5-6 ABOVE 7

RESULT 12 15 43 12 18

12%15%

43%

12%

18%

CHART-4.4INCOME GROUP

BELOW I LAC 1-2 3-4 5-6 ABOVE 7


Interpretation:-

Form the 100 respondent 43% people are having income 3-4 lac, 18% people having

income more than 7 lac, other groups are 1-2 lac - 15%, 5-6lac – 12%, and below 1 lakh

12%. So it is suggested that wine producer must be focused on those people who having

income in between 3-4lac.



Occupation:..................

OCCUPATION GOVT. JOB STUDENT PRIVATE JOB BUSSINESS MAN

HOUSE WIFE OTHER..

RESULT 11 12 51 26 0 0

11%

12%

51%

26%

CHART-4.5OCCUPATION

GOVT JOB STUDENT PRIVATE JOB BUSSINESS MAN


Interpretation:-

In above pie chart shows that 51% tourist of private job consume the wine most, 26% of

tourists those having own business consume wine. Other 12% are students and 11% have

a govt. job those consume the wine. So wine manufacturer must focus on those tourist

who having private job and own business.



According to you why people prefer wine?

HEALTH PURPOSE FOR STATUS FOR ENJOYMENT JUST EXEPERIMENT ANY OTHER

0 15 69 8 0

10%

15%

68%

8%

CHART-4.6HEALTH PURPOSE FOR STATUS FOR ENJOYMENT JUST EXPERIMENT


Interpretation:-

From the total sample of size which is taken by researcher 67% of respondent prefer

wine for enjoyment. 15% use wine as status symbol, 10% health purpose and 8%

respondent say that they use wine only for experiment. So it is suggested that if any wine

manufacturer wants to advertise his wine than it must be basis on the theme of

enjoyment.



You are most likely to buy wine because……?

Friend’srecommendation

magazine/paper advertisement

Word of mouth Your own preference

Any Other

26 0 18 56 0

FRIEN

D'S REC

OMMENDATIO

N

MAGAZINE/P

APER ADVER

TISEM

ENT

WORD O

F MOUTH

YOUR O

WN PREF

ERANCE

Any Other

.....(W

eb Si

te)

25

0

18

53

4

CHART-4.7PEOPLE PREFER WINE BECOZ


Interpretation:-

From the total size of respondents 53% of respondent like to buy wine because of their

own preference. 25% respondent likes wine because they are recommended by friends



of them and 18% people are like to buy wine because they heard about wine from the

peoples and 4% because they get knowledge about wine from internet.

On what occasion do you prefer wine most?

Friend’s recommendation

magazine/paper advertisement

Word of mouth your own preference

Any Other

26 0 18 56 0

PARTIESFESTIVALS

OUTINGOTHEER

0

10

20

30

40

50

60

70

CHART-4.8OCCATION ON PEOPLE PREFER WINE

OCCATION ON PEOPLE PREFER WINE




Interpretation:-

On the basis of this graph form the total respondent 70% respondent says that they

prefer wine during parties, 14% say that they prefer wine on festivals other 16% use wine

when they are outside from home or while travelling.

Is it easy to find convenient location for purchasing wine?

Yes No

64 36



YES64%

NO36%

CHART-4.9convenient location for purchasing wine


Interpretation:-

With this question researcher want to know that tourist come in Himachal Pradesh, is

they find wine shop easily or not, 64% of respondent says YES that wine shops are easily

available, but 36% respondent say that it is not easy to find convenient location for

purchasing wine.

Where do you prefer to have wine?



Restaurant at home Bar other {please specify}

17 20 55 8 (OUT SIDE)

SOURCE: Data collected through questionnaire

Interpretation:-

This question clarifies that where people prefer the wine. From the total size of sampling,

55% respondent prefers wine in bar, 17% in restaurant, 20% at home and 8% prefer wine

outside. So on the basis of result we can say that here is an opportunity to open a wine

bar in tourist places.


RESTAURANT AT HOME BAR OTHER...

1720

55

8

CHART-4.9Where do you prefer to have wine


What do You prefer to have with wine?

Snacks Food-Veg./Non-Veg. Salad Other.........

34 0/32 34 0

SNACKS VEG/NON-VEG SALAD 0THER0

5

10

15

20

25

30

35

CHART-4.10


Interpretation:-

Chart 4.10 shows that 68% of respondent use wine with snacks and salad equally. Other 32%

likes wine with non-veg. So this is useful finding for those who wants to open bars and

restaurants.



When do you normally use wine?

Midday Evening N ight Morning0 68 32 0

MIDDAY EVENING NIGHT MORNING0

10

20

30

40

50

60

70

CHART-4.11


Interpretation:-

According to this chart 68% people use wine in evening and 32% people use wine at night

else morning and midday any tourist not prefer the win. It mean that more people



prefer wine evening and night, so it is useful result for those who want or who have

already bar and restaurants.

Name the brands of wine of your choice?(right more than one)

Sula Grover Vintage Indage N.D. Wines

43 38 32 24 14



SULA GROVER VINTAGE INDAGE N.D. WINES

BRAND NAME OF YOUR CHOICE

43 38 32 24 14

2.57.5

12.517.522.527.532.537.542.5

CHART-4.12BRAND NAME OF YOUR CHOICE


Interpretation:-

In this question researcher asked from the tourist and want to know that are they aware

about the brand name of the wine or not, but researcher see that most of the people are

no aware about the wine brand. Only 43 respondents says that they prefer sula vineyard,

38 write the name of grover, 24 indage and 14 says N.D. Wines. These all wines are under

the red wine categories than it is found that red wine are more popular compare than

white wine.

Are you aware with the various flavors of fruit wine available in market?

Yes No84 16



84%

16%

CHART-4.13YES NO


Interpretation:-

In this question respondent have two options yes or no, this question is helpful to know

about that tourist are aware about the wine flavor or no. but researcher found that 84%

of respondent says YES that they are aware with the various flavor of the wine and only

16% says that they are not aware about various flavor of wine.



Which flavor of fruit wine do you like the most or will prefer?(Write more than one).

BLACK GRAPES

WHITE

GRAPES

APPLE W

INE

APPICOT WINE

PEACH W

INE

PLUM W

INE

KIWI W

INE

STRAW

BERRY W

INE

CHERRY W

INE

ANY OTH

ER

0102030405060708090

CHART-4.14


Interpretation:-

In question number 15 we ask that respondent are aware about flavor or not, in this

question researcher know that about which flavor they are aware. As researcher can see

in the chart most of the people likes flavor of black grapes-90%, white grapes-88%, apple


Black grapes

White grapes

Apple wine

Apricot wine

Peach wine

Plum wine

Kiwi wine

Strawberry wine

Cherry wine

Other {please specify}

90 8 48 2 0 8 0 4 2 0


wine-48%, plum wine-8%, strawberry wine-4%, apricot wine-2%, cherry wine 2%, so

more red and white grapes should be growing for produce more red and white wine

because these wine are like most by tourists.

How important are the following factors for purchasing wine? Please tick (√)


Factor Very less

important

Less important No influence Important Very

important

Flavor 24 76

Price 4 22 64 10

Good

packaging

6 16 68 10

Advertising 6 30 52 12

Brand name 24 50 26

Promotion

schemes/

discount

14 48 38


FLAVOUR

PRICE

GOOD PACKAGING

ADVERTIS

ING

BRAND NAME

PROMOTION SC

HEMS/D

ISCOUNT

01020304050607080

CHART-4.15FACTOR BEHIND PURCHSUNG WINE

VERY LESS IMPORTANTLESS IMPORTANTNO INFLUENCEIMPORTANTVERY IMPORTANT


Interpretation:-

Flavor: - from hundred respondent 76% says that the flavor is very important from them

and 24% say flavor is important,

Price:- price are important says by 64% respondent from the whole sample size, no

influence tick by 22% respondent, very important for 10% and less important for 4%



respondent.

Good packaging: - good packaging is important says by 68% respondent, for 16%

respondents have no influence of packaging. Good packaging is very important says by

10% and 6% have very less important.

Advertising: - 52% respondent says that advertising is important for the promotion of the

wine and 30% have no influence for advertising. 10%says that advertising is very

important for promotion and general awareness about wine and other 6% give very less

important.

Brand name: - brand name is the name, symbol, sign, or design and the combination of

them. 50% of respondent says that brand name is important for them, 26% says it is very

important and 24% says that advertising have no influence for them.

Promotion schemes/ discount: - 48% respondent response is that promotional schemes

and discount is important, 38% respondent say that it is very important and 14% says

that they are not influence by the advertising.

Any recommendations and suggestion you want to give for improving

wine

MANY OF SUGGETION AND RECOMMENDATION GIVEN BY RESPONDENT....

Some of the respondent suggested that price is very heavy it should be low.

Special wine bar should be opened.

Some of says that more alcohol should be add in wine.

More advertising and promotional activities are required.

More wine shops are required to open.



5. CONCLUSION

As we know that Himachal Pradesh is one of leading state in business of tourism. Lot of

tourist comes in H.P., for enjoyment and spending vacation from foreign as well other state

of India. From these tourists a big part of tourists use alcoholic product and fruit wine is a

one the best from of them. To know about the scope for the development of wine in H.P.

researcher has conducted a survey on “tourist preference for wine”. This survey has been

conducted keeping in mind the objective of my project, along with the tourist preference

for wine. Researcher do survey with the help of questionnaire and try to know the

preference of tourist for wine. After study researcher conclude domestic tourist travel more

than foreigner. Most of tourist comes from H.R., Chandigarh, Delhi, Rajasthan and Punjab

and some southern state of India. People age between 25-30 uses more wine other big

percentage of use wine lies between 31-35. After study reseacher conclude that only 19%

female tourists and 89% of male use wine. Most of the tourist use wine for enjoyment and

some of use it as status symbol. Behind the use of wine some of said that they have their

own preference, some says that they are recommended by the friends and mouth of world.

But here some tourist says that they are use internet to get the information about the wine,

so here is some opportunity for advertising and promotional activities through internet.

Seventy percent tourist say that they like wine in parties, so here is a good indicate for

those want to open new bars and pub in Himachal Pradesh, there must be open new wine

shops some of tourist face problem for purchasing wine. Most of tourists are not aware

about brand of wine, so here must be do something for brand awareness, for these activities

wine manufacturer must be supported by the government.



6. Recommendations and Suggestions

This study is focused on the customers’ preferences regarding wine. It is found that wine is

mostly consumed by people of age between 25- 35 age group. The consumers are more

inclined towards the quality of wine. Thus it is recommended that companies should focus

on improvement and maintenance of quality and variety of quality. Other factors like

packaging, branding and promotional schemes are affecting the purchase of wine. Thus it is

important to provide better quality of packaging along with advertisement and other

promotional schemes. It is clear from the study that black grapes wine is liked by most of

the consumers, followed by white grapes and apple wine. So it is logical to produce these

wines more. Even Himachal Pradesh has the advantage of its productivity in black grapes

and apple. So in Himachal Pradesh it is convenient to produce these wines. Even Himachal

Pradesh in leading in the local and international tourism business. Thus there is better scope

of marketing of wine in Himachal Pradesh. State government should provide support for

wine manufacturers and its raw material (agricultural products) producers. More outlets

should be opened for only wine. Also the interstate wine business should be supported by

centre government and state government.



7. APPENDIX

7.1 BIBLIOGRAPHY

Kothari C.R.1 (2008), ‘Research Methodology’, New age International, New Delhi.

Green Pant E & Donald2 (2002), ‘Marketing Management’, Prentice Publication Co, New

Delhi.

Cooper, D. and Schindler3, p. (2007), ‘Business Research Methods’, McGraw Hill

Companies, New Delhi.

Strategy formulation and implementation for the wine division of ADP Industries Corporation, by Aaron

A. Palileo.Gupta S.P., Gupta4 M.P. 2007 Business Statistics, New Delhi; Sultan Chand & Sons

Kotler, Philip5 2001, Marketing Management, analysis planning control. 10th edition New

Allhoff, F. (Ed.)5 (2008) Wine and Philosophy Wiley-Blackwell

Thomas, A.6 (2000) “Elements Influencing Wine Purchasing: A New Zealand View”.

International Journal of Wine Marketing. 12.2.

SEARCH ENGINE:

www.google.com


http://www.google.com/


Web sites

American Journal of Clinical Nutrition, Vol. 76, No. 2, 466-472, August 2002© 2002 American Society for Clinical Nutrition

http://www.ajcn.org/cgi/content/full/76/2/466

Wine preference may reveal aspects of your personality, March 24, 2010 by douglasgreen http://douglasgreen.wordpress.com/2010/05/24/wine-drinkers-tend-to-have-a-healthier-

lifestyle/

www.winespectator.com British Psychological Society Magazine ‘The Psychologist’.

http://www.winepsych.com/?page_id=96

Drug Alcohol Depend. 2005 Jun 1;78(3):339-44. Epub 2005 Jan 15., Wine preference and related health determinants in a U.S. national sample of young adults

http://www.ncbi.nlm.nih.gov/pubmed/15893165

Indian Wine Industry Forecast to 2012, Publish Date: Nov, 2009, Copyright © 2010, RNCOS, 2002-2010

http://www.rncos.com/Report/IM225_toc.htm

india wine industry forcast 2012- free-press-release.com

http://www.free-press-release.com/news-indian-wine-industry-forecast-to-2012-1268221776.html

A Profile of the Wine Industry in Indiahttp://www.chillibreeze.com/articles_various/Wine-industry.asp

Non-Alcoholic Wines: Another Way to Enjoy Winehttp://www.tasting-wine.com/articles/wine-types/non-alcoholic-wines.php

Best of Indian Wines: Top 10 Indian Red Wines, by: Noreen | last updated: April 08, 2009http://www.indiamarks.com/guide/Best-of-Indian-Wines-Top-10-Indian-Red-Wines/9117/

Other impoetent sites.


http://www.indiamarks.com/all-guides/Noreen/165

http://www.indiamarks.com/guide/Best-of-Indian-Wines-Top-10-Indian-Red-Wines/9117/

http://www.tasting-wine.com/articles/wine-types/non-alcoholic-wines.php

http://www.chillibreeze.com/articles_various/Wine-industry.asp



http://www.rncos.com/Report/IM225_toc.htm

http://www.ncbi.nlm.nih.gov/pubmed/15893165

http://www.winepsych.com/?page_id=96

http://www.winespectator.com/webfeature/show/id/41383

http://douglasgreen.wordpress.com/2010/05/24/wine-drinkers-tend-to-have-a-healthier-lifestyle/

http://douglasgreen.wordpress.com/2010/05/24/wine-drinkers-tend-to-have-a-healthier-lifestyle/

http://douglasgreen.wordpress.com/author/douglasgreen/

http://www.ajcn.org/cgi/content/full/76/2/466


http://www.winepreferences.com/project/project.html

http://en.wikipedia.org/wiki/Wine

http://www.winelit.slsa.sa.gov.au/winelore.htm

7.2 QUESTIONNAIRE

“Information collected through this questionnaire will be used for research work only.”

[Please Tick (√) Your Choice(s)]

1. Name……………………………………………………………………………………………….

…………………………………....

2. Country/place to which do you

belong………………………………………………………………………….

2. Age (Years) 18-24 25-30 31-35 36-40 above 40

3. Gender: Male Female

4. Income Group (lac) below1lac 1-2 3-4 5-6 above7

5. Occupation:

Government Job Student

Private Job Business Man

House Wife Other [Please Specify]………………….

6. According to you why people prefer wine?


http://www.winelit.slsa.sa.gov.au/winelore.htm

http://en.wikipedia.org/wiki/Wine

http://www.winepreferences.com/project/project.html


Health purpose for status

For Enjoyment Just experiment

Any Other …………………………………………………………………………………………………….

7. you are most likely to buy wine because……?

Friend’s recommendation magazine/paper advertisement

Word of mouth your own preference

Any Other …………………………………………………………………………………………………….

8. on what occasion do you prefer wine most?

Parties’ festival

Outing Other {Please specify}……………….

9. Is it easy to find convenient location for purchasing wine? Yes No

10. Where do you prefer to have wine?Restaurant at home

Bar Other {please specify}……………………………………………………………

11. What do You prefer to have with wine?Snacks Food (veg. non-veg.)

SaladOther {please specify}…………………………..

12. When do you normally use wine?Midday Evening

Night Morning

13. Name the brands of wine of your choice?(write more than one)

1. ………………………………………

2. …………………………………….

3. ………………………………………

4. …………………………………………....

4. ……………………………………………



5. ......................................................

14. Are you aware with the various flavors of fruit wine available in market? Yes No

15. Which flavor of fruit wine do you like the most or will prefer?(tick(√) more than one)

Black grapes White grapes Apple wine

Apricot wine Peach wine Plum wine

Kiwi wine Strawberry wine Cherry wine

Other {please specify}……………………………………………………………………………………………

16. How important are the following factors for purchasing wine? Please tick (√)

17. Any recommendations and suggestion you want to give for improving

wine………………………………………………………………………………………………………………

………………………………………………………………………………………………………………………

…………………………………………………………………….................

Thank you for you


Factor Very less important

Less important No influence Important Very important

Flavor

Price

Good packaging

Advertising

Brand name

Promotion schemes/ discount

wine project by yugalmeht

Documents