windsor circle webinar 9 pillars of reteniton automation featuring spangler candy
DESCRIPTION
9 Pillars of Retention Automation, Holiday Strategy, & App Demo hosted by ExactTarget, featuring Spangler Candy: Integrating Retail Big Data, Analyzing & Predicting Customer Lifetime Value, and Automating Email Marketing “We sent out Windsor Circle enabled emails on 9/16/13, and the result was a 2.38x lift from our average weekday sales number (our sales skew toward the weekdays and are lower on weekends)", said Jim Knight, VP Marketing / E-Commerce at Spangler Candy (maker of Dum Dums), a joint ExactTarget and Windsor Circle client. It was also our single highest day of revenue thus far, since our start in e-commerce in 1996.” Windsor Circle follows up our ExactTarget Connections conference exhibit and App Theatre presentation with this in-depth, example-packed 30 minute, webinar which covers the 9 powerful automation capabilities every retailer can harness to double their repeat buyers, realize 5x customer lifetime value, and see fantastic ROI from segmented, automated, and personalized email marketing campaigns by leveraging eCommerce data. In this webinar, Andrew Pearson, Windsor Circle's VP of Marketing, and Jim Knight highlight and explain the most important data sets to leverage for smarter email marketing, explore best practices and demonstrate how any retailer can begin or enhance data-driven, automated marketing programs within your email software. We place a special emphasis on the data, segments, and automated emails you can build to have a measurable impact before, during, and after the holidays. From Welcome Series to Win Back Campaigns, Product Recommendations to Replenishment Campaigns, we teach you how to integrate, analyze, and leverage your eCommerce data within your email marketing software of choice to automate your retention marketing.TRANSCRIPT
![Page 1: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/1.jpg)
Windsor Circle’s 9 Pillars of Retention Automation, Holiday Strategy, & App Demo hosted by ExactTarget, featuring Spangler CandyPresented by: Andrew Pearson, Windsor CircleJim Knight, Spangler Candy
App TheaterWebinar Series
![Page 2: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/2.jpg)
Before We Get Started…
• To submit questions during the webinar, use the Q&A Chat feature to the left of your console. Questions will be answered at the conclusion of the webinar.
• Join the conversation on Twitter by using hashtag #ETWebinar #RetentionAutomation
• Everyone will receive a link to a recording the presentation and a copy of resources mentioned within 2-3 business days.
#ETWebinar
Today’s webinar is moderated by:
Nicole DelMastroGlobal Marketing Activation Manager,
ExactTarget
@ItsMeNicole
![Page 3: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/3.jpg)
Your hosts
Andrew PearsonVP of Marketing, Windsor Circle
@arjpearson @windsorcircle
#ETWebinar
Jim KnightVP Marketing / Ecommerce
@Dum_Dums
![Page 4: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/4.jpg)
It’s the Customers you Keep who Count.Getting more from existing customers
![Page 5: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/5.jpg)
9 Pillars of Retention Automation
A Customer Engagement & Lifecycle Marketing Automation Framework
1. Know Your Customers
2. Get Connected: Permission to Retain
3. Thank Your Customers
4. Amaze Your Best Customers
5. Help Your Customers Enjoy More
6. Save Your Churning Customers
7. Create Evangelists
8. Listen to Your Customers
9. Acquire Retainable Customers
#ETWebinar
![Page 6: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/6.jpg)
Windsor Circle’s Retention Automation Platform: Connect any Ecommerce Platform to ExactTarget
#ETWebinar
And more!
![Page 7: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/7.jpg)
Introducing Spangler Candy
Spangler was founded in 1906 by Arthur Spangler.
Past Present
Spangler Candy 2013•Headquartered in Bryan, Ohio•Over 500,000 square feet•600 Employees
Dum Dums Candy Canes Saf-T-Pops Circus Peanuts
![Page 8: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/8.jpg)
Mattea St. John - E-Commerce & Social Media ManagerSpangler Candy Company4 ½ years
Jim Knight - VP- Marketing/E-CommerceSpangler Candy Company17 years
•Spangler Candy started our web site in July 1997. •Spangler Candy added e-commerce in May 1998. •Spangler Candy signed with Exact Target in April 2005.•Spangler Candy signed with Windsor Circle in November 2012.
![Page 9: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/9.jpg)
Data-driven Marketing Works
“We sent out Windsor Circle enabled emails on 9/16/13, and the result was a 2.38x lift from our average weekday sales number (our sales skew toward the weekdays and are lower on weekends). It was also our single highest day of revenue thus far, since our start in e-commerce in 1996.”
- Jim Knight, VP Marketing / E-Commerce, Spangler Candy
![Page 10: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/10.jpg)
5 Trivia Questions, 5 Winners!
![Page 11: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/11.jpg)
#1: Know your Customers
Use Windsor Circle analytics to understand customer lifetime value
![Page 12: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/12.jpg)
Can you identifyyour last-minute holiday shoppers?
Purchase history is incredibly valuable for predicting behavior.
![Page 13: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/13.jpg)
Do you Know Their Birthdays?
Profile data is incredibly valuable for personalizing engagement.
![Page 14: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/14.jpg)
Template
TemplateTemplate
#ETWebinar
![Page 15: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/15.jpg)
![Page 16: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/16.jpg)
![Page 17: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/17.jpg)
![Page 18: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/18.jpg)
![Page 19: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/19.jpg)
![Page 20: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/20.jpg)
![Page 21: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/21.jpg)
Know Your Customers
• Ongoing RFM analysis
• Identify customer segments
• Predict customer lifetime value
• Determine lifecycle stages & timing
• Build personas & personalize messaging
> So you can automate retention marketing
#ETWebinar
![Page 22: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/22.jpg)
#2: Get Connected(Permission to Retain)
Get the email address, then welcome new subscribers and new customers.
![Page 23: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/23.jpg)
Welcome New Subscribers to your Brand
Results: Over 50% Open Rate
18% Click Throughs
2% Conversions
Windsorcircle.com/results
![Page 24: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/24.jpg)
Welcome Series
ExactTargetTriggered Email
Subject: Welcome to the Dum Dum Digest!
42.9% Open Rate14.2% Click-thru Rate
Start date: Jul 2010
![Page 25: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/25.jpg)
Welcome Series
ExactTargetTriggered Email
Subject: Welcome to Candy2Business!
50% Open Rate19.3% Click-thru Rate
Start date: Jul 2010
![Page 26: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/26.jpg)
Automating Welcome Series in ExactTarget
Trivia: How many millions of Dum Dums are made each day?
![Page 27: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/27.jpg)
#3: Thank your Customers
Convert shoppers to repeat buyers with a warm thanks
![Page 28: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/28.jpg)
Post Purchase Thank You
We bought green pants, we got a thank you email from the CEO
![Page 29: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/29.jpg)
Welcome New Customers to your World
![Page 30: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/30.jpg)
Spangler Candy New Customer Welcome
Windsor CircleSingle Send Sep 2013
Subject: Thanks for your Recent Purchase!
45% Open Rate7.7% Click-thru Rate
Start date: 9/16/2013
*Customers purchasing from Feb. 1st forward
![Page 31: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/31.jpg)
Convert Shoppers into Repeat Buyers
#ETWebinar
Windsor Circle client Annemarie Gianni Skin Care uses on-site “smart offers” based on click-behavior to offer a $10 Sample Kit.
This is followed by 7 automated emails, which get:
• 51% avg. Open Rates• 13% avg. Click Rate• 5% Conversion Rates (of
total recipients, or 37% of Clicks!)
• 37% Aggregate Conversion
![Page 32: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/32.jpg)
Triggered Emails Drive Results
Subject LineDays After Sample Kit Open Click Offer
Here’s What Others Have to Say About Annmarie, Plus Keep Up To Date on Specials 4 60.1% 18.4% 10% off coupon
How to Use Your Samples (Plus, What Products Should I Use for My Skin Type?) 11 67.2% 19.4% 10% off coupon reminder
Stop Stripping Your Skin's Natural Oils with Soap! 18 49.7% 10.3% 10% off coupon reminder
Did You Know: Some Lotions Can Clog Your Pores? 27 44.5% 11.4% 10% off coupon reminder
A Skin Care Routine to Keep You Looking Young and Beautiful 37 44.8% 7.8% 10% off coupon reminder
Last Chance to Use Your Coupon! 50 45.8% 14.1% 10% off coupon last chance!
We Haven't Seen You In a While... 180 32.1% 8.5% 20% off coupon and survey
![Page 33: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/33.jpg)
#4: Amaze Your Best CustomersReward loyalty
![Page 34: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/34.jpg)
Best Customer EmailsExact TargetSingle Send March 2012
Subject: Sign Up and Receive 20% Off!
26% Open Rate8.5% Click-thru Rate
Start date: Mar 2012
Any customer that purchased in 2011.
![Page 35: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/35.jpg)
Special Rewards for VIPs
#ETWebinar
Onward Reserve triggers an email notifying the customer that they now have a Personal Shopping Assistant.
Triggered when RFM Score = 111
Automated EmailsOpen Rates
Click Rates
Conversion Rates
Improvement from Regular Email Campaigns 79% 160% 1842%
Revenue
659%
Average Order Value (AOV)
89%
![Page 36: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/36.jpg)
#5: Help Your Customers Buy MoreRecommend, replenish
![Page 37: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/37.jpg)
Automated Replenishment Emails
Based on date the customer is predicted to use up their last order
5x Increase
In Conversion Rates
![Page 38: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/38.jpg)
Emails to Last Year’s Holiday Shoppers
![Page 39: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/39.jpg)
Automated “Hot Combo” Emails
![Page 40: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/40.jpg)
Automated Replenishment Campaigns
![Page 41: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/41.jpg)
Spangler Candy Holiday Opportunities
•Big spenders segment
•Candy cane segment
•Mini-candy cane segment
#ETWebinar
Trivia: Which candy cane variety is the Windsor Circle Client Success team salivating over?
![Page 42: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/42.jpg)
#6: Save Your Churning CustomersHolidays is the perfect opportunity to win back your latent best
![Page 43: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/43.jpg)
Win Back Latent Best Customers
#ETWebinar
16.2 % Higher Open Rates Than
List Average
![Page 44: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/44.jpg)
Win Back Campaign
Windsor CircleSingle Send Sep 2013
Subject: We've Missed You!
29.9% Open Rate8.8% Click-thru Rate
Start date: 9/16/2013
*Any customer who purchasedFeb. 1, 2013 or before (3 years back)
![Page 45: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/45.jpg)
Win Back Results
Windsor Circle - Single Send 9/16/2013 ResultsSubject: We've Missed You!2.38x lift from our average weekday sales numberSingle highest day of revenue, since start in e-commerce in 1996.
![Page 46: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/46.jpg)
Win Back Campaign Rules
Trivia: What kinds of sugar are used in Spangler products?
![Page 47: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/47.jpg)
Win Back Campaign Rules
Send 3-part Win-Back with: • 30% off + free shipping
• Fee gift w/ next purchase
• Brand promise, thanks from CEO, “You’re the best”
• Early access to products
![Page 48: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/48.jpg)
#7: Create evangelists
Your very best customers drive purchases through public loyalty.
Find them. Motivate them. Reward them.
![Page 49: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/49.jpg)
Find Evangelists via Social
Contests
work.
#ETWebinar
Trivia: How many steps are in the Dum Dum Lollipop production process?
![Page 50: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/50.jpg)
Build Loyalty by Going the Extra Mile
![Page 51: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/51.jpg)
Stay Relevant: Spangler Candy New Email Design
![Page 52: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/52.jpg)
#8: Listen to Your CustomersFrom click behavior to A/B testing, reviews to net promoter scores
![Page 53: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/53.jpg)
Find your “Net Promoters”
#ETWebinar
53
![Page 54: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/54.jpg)
Ask for Reviews
Trivia: When was Spangler Candy founded?
![Page 55: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/55.jpg)
#9: Acquire Retainable CustomersUse historical order data to ID best acquisition channels
![Page 56: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/56.jpg)
Acquire Retainable Customers
Analyze historical order data to ID marketing channels which produce high lifetime value
#ETWebinar
Then, predict CLV based on acquisition channel, profile, persona, products, etc…
![Page 57: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/57.jpg)
![Page 58: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/58.jpg)
58
![Page 59: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/59.jpg)
Retention Automation
Get more from existing customers
![Page 60: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/60.jpg)
#ETWebinar
60
“We had a lot of great customer data locked up in our order management system, and we knew that repeat customers were much more valuable than one-time buyers. But we didn't have the resources to develop a good RFM model, or to automate the data transfer to ExactTarget. Windsor Circle stepped in and provided all those things, plus the kind of personalized, consultative assistance you would expect from an agile, "boutique" type vendor.”
- James Witmer, Retail Marketing Director, InkPixi.com
"Case-Mate adopted Windsor Circle's customer retention analytics App to expand the insights we can gain from our eCommerce data, and identify customer retention and automation opportunities that we can implement using ExactTarget“
- Ruth DeFeo, Case-Mate Senior Manager, Ecommerce.
We sent out Windsor Circle enabled emails on 9/16/13, and the result was a 2.38x lift from our average weekday sales number (our sales skew toward the weekdays and are lower on weekends). It was also our single highest day of revenue thus far, since our start in e-commerce in 1996.
- Jim Knight, VP Marketing / E-Commerce, Spangler Candy
Joint Windsor Circle / ExactTarget Clients
![Page 61: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/61.jpg)
ET100 Special Offer
Free 6 mo. Windsor Circle Subscription• Data-Plus Integration: 30+ data fields
• Customer Analytics Account
• Up to 1MM Records
• Any eCommerce platform
• No obligations
Windsorcircle.com/et100
#ETWebinar
![Page 62: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/62.jpg)
Q & A
#ETWebinar
![Page 63: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/63.jpg)
Q&A: 9 Pillars of Retention Automation
A Customer Engagement & Lifecycle Marketing Automation Framework
1. Know Your Customers
2. Get Connected: Permission to Retain
3. Thank Your Customers
4. Amaze Your Best Customers
5. Help Your Customers Enjoy More
6. Save Your Churning Customers
7. Create Evangelists
8. Listen to Your Customers
9. Acquire Retainable Customers
#ETWebinar
![Page 64: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/64.jpg)
10 Steps to Make Dum Dums
![Page 65: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/65.jpg)
For more webinars visitwww.exacttarget.com/webinars
www.windsorcircle.com/webinars
![Page 66: Windsor Circle Webinar 9 Pillars of Reteniton Automation featuring Spangler Candy](https://reader037.vdocuments.site/reader037/viewer/2022110118/5550b1a6b4c905ff618b489e/html5/thumbnails/66.jpg)
Thank you!