why you really need to be focused on earning links not building links

www.VerticalMeasures.com

EARNING LINKS NOT BUILDING LINKS

Kaila Strong, Sr. Director of SEO Services

@cliquekaila

#SMX #22A


MUCH OF WHAT YOU’VE BEEN DOING

DOES NOT WORK ANYMORE!

@cliquekaila


• Guest blogging

• Comment links

• Forums

• Article marketing

• Press releases

• Social media profiles

• Automated links

• Link wheels

• Reciprocal links

• Exact match anchor text

• Black hat tactics

• Paid links

• Blogroll links

• Paid reviews

SCALABILITY > QUALITY

@cliquekaila

www.VerticalMeasures.com @cliquekaila

Scalability


Lots and lots of links isn’t the

secret.

That bread has gone stale.

@cliquekaila


Build links you’d want even if Google didn’t exist! ~ Eric Ward

If you have to argue about whether the link is good or bad – the link is bad!

~ Eric Enge

LISTEN TO THE TWO ERICS!

@cliquekaila


Time or money?

Content or leverageable assets?

Great product?

Engagement with customers?

Link earning isn’t right for you.

@cliquekaila

DON’T HAVE


#1 UNLINKED BRAND MENTIONS

Tactic

Brand Mention w/o Link

DA 65 PR 6

Live in 3 Days

@AndreWillis

http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/

http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/


UNLINKED BRAND MENTIONS

FreshWebExplorer.Moz.com


DO sound authoritative

DON’T use stop words

DO check back

DON’T use templates

DO offer additional information


@cliquekaila



@cliquekaila


#2 ASSOCIATIONShttp://asc41.com/

Tactic

Advanced Search Query & Association

“graduate programs” “recommended”

inurl:links

DA 59 PR 7

Live in 5 Days

Zack Jones

http://asc41.com/links/gradPrograms.html


#2 ASSOCIATIONS

@cliquekaila

Advanced Search Commands

• INURL:Links

• SITE:ORG

• ALLINTITLE:Resource

• “Association”

• Society OR Association

• -wikipedia.org


DO find the right contact

DON’T leave out details

DO personalize your outreach

DON’T have a lame value proposition

DO spend time on your pitch

#2 ASSOCIATIONS

@cliquekaila


Use a link checker such as

Check My Links on a

page to see if

there are broken

links.

#2 ASSOCIATIONS

@cliquekaila


#3 CAUSE BASED MARKETING

@cliquekaila

http://www.greensburggreentown.org/

Tactic

Advanced Search Commands

Inurl:links site:org

DA 54 PR 5

Live in 2 Months

http://www.greensburggreentown.org/



@cliquekaila

http://www.fredonia.edu/

Tactic

EDU Links Page

Competitor Backlink

DA 64 PR 6

Live in 1 hour

Andy Franco

http://www.fredonia.edu/


• Be genuine!

• Keep it simple

• Research

• Contribute value


@cliquekaila


DO think outside the box

DON’T give em a reason to say no

DO provide a lot of info

DON’T take no for an answer

DO follow up!


@cliquekaila


#4 EMPLOYEE LINKS

Tactic

Link from Employee Bio

PA 72 PR 6

Live in 1 hour

http://www.nten.org

Zack Jones

http://www.nten.org/


DO discuss with the employee first

DON’T assume you’ll get each link

DO follow up!

DON’T forget to try advanced search

DO vary your queries

#4 EMPLOYEE LINKS

@cliquekaila


SLOW DOWN AND START THINKING

LIKE A MARKETER

@cliquekaila


LINK BUILDING ISN’T HARDER.

WORK SMARTER.

@cliquekaila


CONTACT US TODAY!888.476.1881VERTICALMEASURES.COM [email protected] Strong, Sr. Director of SEO Services @cliquekaila

mailto:[email protected]

why you really need to be focused on earning links not building links

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