4 key steps to creating a content strategy worthy of earning links
Post on 18-Oct-2014
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Smx West 2014 Session #Smx #22A - Earning Links, Not Building Links Presentation 4 Key Steps To Creating A Content Strategy Worthy Of Earning Links By Monique Pouguet @Moniquethegeek Of Thunder SeoTRANSCRIPT
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
4 KEY STEPSTO CREATING A CONTENT STRATEGY WORTHY OF EARNING LINKSPresented by Monique Pouget | March 12, 2014
DOWNLOADthis presentation
bit.ly/EarningTheLove
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
thunderseo.com/blog
@moniquethegeek
First Off – Who am I?
gplus.to/moniquepouget
linkd.in/mpouget
Monique Pouget
Director of Content Strategy
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
KNOW YOUR AUDIENCE
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Content Types• Articles / blog posts / lists• Videos and images• Virtual worlds
Content Topics• Industry trends?• Current events?
Devices• Mobile or desktop?
What’s Getting Shared?
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Who Are You ChasingBots or Humans?
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
GAMEPLAN
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
CONTENT STRATEGY“Plans for the creation, publication, and
governance of useful, usable content.”
- KRISTINA HALVORSON, CONTENTSTRATEGY.COM
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
ANALYZE & OBSERVE
BUILD ONLINE COMMUNITY
ESTABLISH GOALS
DEVELOP STRATEGY
CREATE VALUE
SPREAD THE WORD
AKA Content Marketing
MONITOR & ENGAGE
MEASURE
Content Strategy Framework
Start here
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
WORKFLOW
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
BRAINSTORM
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Topic Writer AudienceDue
DatesUTMs
SCHEDULE
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
SPELL IT OUT
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
COLLABORATE
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
HEAVYWEIGHTS
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Tell Your Brand’s Story
50,000 Links
1,050 FB Shares & Likes
772 Tweets
7 Google +1s
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Inform and Delight
45,000 FB Shares & Likes
9,600 Links
6,000 Tweets
464 Google +1s
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Inform and Delight
8.2 Million YT Views
10,000 FB Shares & Likes
130 Links*
308 Tweets
12 Million YT Views
3,000 FB Shares & Likes
2,600 Links
695 Tweets
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Visualize Data
1,831 FB Shares & Likes
2,000 Tweets
1,050 Links
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Visualize Data
292 FB Shares & Likes
410 Tweets
220 Links
85 Google +1s
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Visualize Data
6,500 FB Shares & Likes
533 Tweets
48 Links
22 Google +1s
43 FB Shares & Likes
24 Tweets
9 Links
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Answer FAQs
2,700 FB Shares & Likes
859 Tweets
771 Links
350 Google +1s
13,700 FB Shares & Likes
10,000 Tweets
2,400 Links
2,200 Google +1s
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Give Away Free Stuff
2,300 FB Shares & Likes
6,900 Links
1,500 Google +1s
974 Tweets
1,490 FB Shares & Likes
1,700 Links
1,700 Tweets
1,300 Google +1s
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
IF ALL ELSE FAILS…Try One of These Methods
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
OR…
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
Action Items
• Know your audience. What will they devour?
• Identify a plan of attack – AKA Content Strategy
• Manage the content creation process efficiently
• Create content that naturally attracts links
www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
MONIQUE POUGET
Director of Content Strategy
Q & A
thunderseo.com/blog
@moniquethegeek
linkd.in/mpouget
DOWNLOADthis presentation
bit.ly/EarningTheLove