Why You Need an Enterprise Mobility Strategy and Steps to Make It a Success

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Featured Speakers

Sharon LeeDirector of Marketing

Lisbi AbrahamVP, Outsourced Product Development

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Agenda

• Audience Identification• Statistics on the Market Opportunity• Identification of potential goals• Why You Need a Strategy• The major challenges faced• Forming a partnership between the business and IT• Steps for Success• The App: From Web-based to native and in-between• The Infrastructure

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Audience

• This presentation is geared towards two key types of participants:

– Dabblers: Organizations that are not ready to deploy full-scale mobile applications, but who want to explore the mobile space and perhaps deploy one or two apps to test the waters.

– Fully Committed: Organizations that have budget set aside for rolling out mobile applications this year and who want to make sure they are considering everything that goes into deploying a successful mobile app

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Why You Need a Mobility Strategy

“By 2013, mobile phones will overtakePCs as the most

common Web access device worldwide. “

- Gartner

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Why You Need a Mobility Strategy

“Smartphoneswill make upmore than

50% of the US mobile market by the end of 2011.” - Nielsen

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Why You Need a Mobility Strategy

“The number of mobile workers accessing enterprise systems worldwide will top 1.2 billion by 2013, more than a third of the worlds workforce.”

- IDC

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Why You Need a Mobility Strategy

“The developing world where access

is almost exclusively via wireless devices is a $5 Trillion market.”

-World Resource Institute

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Identification of Goals

• New Delivery Channels– Dominance of smartphones coupled with 4G networks means

consumers expect their mobile device to become their primary form of communication and entertainment

• Productivity Enhancements– RIM estimates that companies gain $50K in productivity

benefits per user per year from email, calendar and voice alone• Access to New Markets

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Why You Need an ENTERPRISE Mobility Strategy

• Strategy: – a : a careful plan or method :

a clever stratagem – b : the art of devising or employing plans

or stratagems – toward a goal

• Timeframe for developing your strategy:– 5 – 30 days depending on the size of your

organization

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Why You Need an ENTERPRISE Mobility Strategy

• Your competitors are already doing it.

• Your business units are already doing it.

• Your mobile solution must extend your corporate brand notdilute/damage it.

• Multiple solutions from your company must be unified.

• The Market demands reinvention not redeployment

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Solution

• Don’t be a victim of your success. Your solution must be: – Scalable.– Supportable.– Reliable– “Future-proofed.”– Secure.

• Without a strategy, your budget will be a guess

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Major Challenges and Concerns

• The Mobile Network – support for multiple networks– Bandwidth– Supported Features

• Mobile Devices– Multiple Operating Systems– Multiple Versions of the OS– Multiple Devices with different

capabilities• Security• Support for Mobile Payments

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Major Challenges and Concerns

Google32.9%

Nokia30.6%

iOS16.0%

RIM14.4%

Microsoft3.1%

Others2.9%

Q4, 2010 Smartphone Shipments

Source: Canalys, 2011

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A Partnership: Business and IT

• A successful strategy requires a partnership– The Business will bring to the table knowledge of:

• The market• The end-user requirements• The features that will drive success.

– IT will bring knowledge of:• How to make the application scalable,

flexible and secure• How to leverage the company’s existing

investments– Jointly they can determine the right

product to bring to market

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Steps for Success

• Define business goals • Factor in infrastructure requirements• Identify and document specific user access requirements• Profile users mobility requirements• Assess what’s in place to support needs• Decide on what type of app will be on the device

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The App: From Web-based to native and somewhere in-betweenWeb-Based

– Can be developed more economically– Can be easily upgraded– Avoid certification requirements– Avoid need for cross-platform support

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The App: From Web-based to native and somewhere in-betweenNative Applications• Ability to support offline functionality• Ability to interact with standard device features• Ability to deliver faster performance• Ability to provide a richer user experience

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Web-based vs. Native Applications

Web-BasedNative

Application

Mobile Development Frameworks: Merging the benefits of web‐based and native applications

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Tip of the Iceberg

Mobile Application

Enterprise Infrastructure and Services:

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Mobile Enterprise Application Platforms (MEAP)

• Framework for developing, implementing, and supporting Mobile Applications

• Gartner Rule of 3:– Deploying three or more applications?– Targeting three or more mobile operating systems

or runtime platforms?– Integrating with three or more back-end systems?

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Mobile Enterprise Application Platforms (MEAP)

Vendors:

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Steps for Success (Continued)

• Identify security requirements within the enterprise and on the device

• Determine how you will test applications• Build your business case• Establish policies and procedures for use, management and security• Do a Test deployment – start with existing mobile users • Be prepared to incorporate feedback and support rapid product

cycles

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QUESTIONS & DISCUSSION

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Thank YouFor more information email us at: info@allianceglobalservices.com