why we must embrace the consumerization of learning
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Frequently Asked Ques6ons
© Udemy, Inc. All Rights Reserved. 6
Yvonne Chen Director of Product Marketing,
Udemy for Business
@ChenEnnovy
Consumerizing Learning Udemy For Business
Where people choose to learn
8
“We have entered a global economy where talent and skills shortages challenge world economic and business growth”
Klaus Schwab Chairman, World Economic Forum
The rapid pace of knowledge guarantees that people will continue to face skills challenges at work
9
1992 MBA from Harvard Business School 1987 UC Berkeley
1998 SEO/SEM
2010 Social Media Management
2009 #Advertising
2008 Marketing Automation
1995 Internet
2005 YouTube Ads
Social Media Marketing 2007
1990 TV, Radio, Print
1990 1995 2000 2005 2010 2015 ?
We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
10
70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
11
70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Classroom training is temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
12
70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Outdated content
Classroom training is temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
13
70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Business-‐focused priori7es
Outdated content
Classroom training is temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
Average monthly learner engagement using current training tools at work is low
14
30 minutes per
month
2.5
hours per month
Source: ATD 2015 State of the Industry Report
Average employee learning hours each month
Average learning minutes each month in self-paced online learning
We must transform our learning strategy to the needs of today’s organization and today’s learner
15
How things were How things are
Poll #1
• What percent of people look to their workplace for on-the-job training?
– 83% – 56% à CORRECT ANSWER – 27%
16
Training must happen where the majority of work is getting done - outside the classroom
17
Traditional training
• Top-down • Formal • Discontinuous
• Rigid • Expensive • Inefficient
Consumerizing learning at work drives continual learning
18
Great learning technology should help people reach maximum productivity levels
Consumer-first learning
• Collaborative • Anytime, anywhere • Engaging
• On-demand • Cost-effective • Intuitive
11M people around the world make the choice to learn on Udemy everyday
19
2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
11M people around the world make the choice to learn on Udemy everyday
20
2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
11M Users
190+ Countries
40,000 Courses
21
3 key learning principles are required for today’s workplace
22
Learning never stops
• Organic, on-demand learning
• Continual learning breeds a culture of learning
Learning is continuous
23
Great content empowers people to learn
Learning must be continuous
• Content is a choice
• Create the opportunity for employees to engage and fill their own skills gaps
Content must be engaging
24
Content must be fresh, relevant, and up-to-date
Learning must be continuous
Content must be engaging
• Relevant and accurate
• Keep up with market demands
Content must be fresh
25
The right learning technology meets all requirements
Learning must be continuous
Content must be engaging
Content must be fresh
26
The right learning technology meets all requirements
Anytime, anywhere
Learning must be continuous
11M learners
Content must be engaging
Marketplace model Content must be fresh
Our marketplace content model enables us to keep up with market demands
27
Our marketplace content model enables us to keep up with market demands
28
Product launch
Apple announces Swift
2
June 2, 2014
Our marketplace content model enables us to keep up with market demands
29
Instructor: Rob Percival
• Cambridge University mathematics graduate
• CEO of Eco Web Hosting
• Founder of Code School, a technology education youth program
Course facts
• 5 star rating
• 110,000+ students
• 88,000 hours of content consumed
Product launch
Apple announces Swift
2
June 2, 2014 3 days later
Udemy releases Swift course
5
June 5, 2014
Our marketplace content model enables us to keep up with market demands
30
Instructor: Rob Percival
• Cambridge University mathematics graduate
• CEO of Eco Web Hosting
• Founder of Code School, a technology education youth program
Course facts
• 5 star rating
• 110,000+ students
• 88,000 hours of content consumed
Product launch
Apple announces Swift
2
June 2, 2014 3 days later
Udemy releases Swift course
5
June 5, 2014 10 days later
Over 1,000 students enrolled
12
June 12, 2014
31
The Udemy for Business Solution Brings the Best Learning Content in One Central Place
32
The Udemy for Business Solution Brings the Best Learning Content in One Central Place
Available on all devices, all platforms
Udemy’s industry expert content
1,800+ Courses Designed for Businesses
On-Demand Skills Tested by 11M Learners
33
The Udemy for Business Solution Brings the Best Learning Content in One Central Place
Available on all devices, all platforms
Udemy’s industry expert content
1,800+ Courses Designed for Businesses
On-Demand Skills Tested by 11M Learners
Your organization’s content Easy Course Assembly
Proprietary Content Hosting Multimedia Support
Built for Scale
34
1800+ courses your employees can use to gain the skills they need to perform and advance
Poll #2
• On a scale of 1-5, where does your organization fall when it comes to incorporating a consumerized learning strategy?
– 1 = Not at all – 2 – 3 = Neutral – 4 – 5 = Completely consumerized
35
36
The Udemy for Business content collection is a consumerized approach to learning
• Consumer-tested • High-quality content • A variety of content • Fresh content
From our customers
37
Eric Hunter, Manager of Learning and Development, PayPal
Our employees were already using Udemy to learn on their own time so offering unlimited access to learning at work through Udemy for Business was a no brainer. We’re thrilled to be partnering with a company that shares our vision of consumerizing learning and putting the learner first.
People are active and engaged on Udemy for Business
38
People are active and engaged on Udemy for Business
39
40 minutes
People are active and engaged on Udemy for Business
40
40 minutes
40 minutes
People are active and engaged on Udemy for Business
41
40 minutes
40 minutes
30 minutes
We help anyone build the life they imagine
Featured in:
42
$173M in funding 3 global offices
240 employees Founded in 2010
Leading organizations use Udemy for Business to build skills and drive learning forward
43
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