IT ConsumerizationBy Katarina Sandorova

BUS 550 The Contemporary FirmCSU Channel Islands

June 02, 2014

More Mobile Devices than Number of People on Earth?

526 million mobile devices were added in 2013 (Cisco, 2014)2

Users Dependent on their Mobile Devices Lookout’s Mobile Mindset Study; 2,097 American

adult respondents: 60% check mobile devices every hour54% check mobile devices while lying in bed40% check their devices while in bathroom

(Lookout, 2012)

Survey by Marriott; 890 American adult respondents: for a 25% of hotel discount, 54% would forgo

alcohol, but only 26% would give up their mobile devices (Marriott, 2014)

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Mobile Workers Carry Personal & Business Devices

(The Times, 2012)

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Greater Benefits With Personal Devices Consumer devices are attractive and inexpensiveAvailability of millions of apps in ‘the cloud’These devices and apps are more powerful,

useful and user-friendly, faster to get and more enjoyable than those provided by company IT

Opportunity to chose own toolsAccenture survey; 4,017 employees respondents: in

2011, 23% of employees were already using personal technology tools for work on a routine basis

(MIS Quarterly Executive, 2012)

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Company IT’s ConcernsWith Personal Devices @Work

Security• How do we manage potential security breaches?

Support• How do we manage the increased complexity of our IT

environment?

(MIS Quarterly Executive, 2012)

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Providing Innovative Tools to Employees: Solution? Upside

Support: improved control over devices within company IT portfolio

Security: potential improvement via company device usage policy Downside

Hard to select tools to everyone’s liking – employees’ frustration might continue

Short lifecycle – average professionals replace devices every two years (MIS Quarterly Executive, 2012)

High capital cost (the device), expense cost (accessories) Company device usage policy often rigid, complex, hard to follow

by the user and costly to keep up to date by IT Apps ownership and transferability upon employment termination

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So What Is IT Consumerization?Employee perspective: experiences gained from

usage of devices in personal life seamlessly transferred and expected in workplace

Company IT perspective: informally used devices and apps may be seen as either a threat or opportunity

Market perspective: technologies available in the consumer marketplace are finding their way into the enterprise

(MIS Quarterly Executive, 2012) IT Consumerization is Multi-faceted

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Management Strategies for IT Consumerization

1. Broadening the Scope

Management gradually opens

up the list of allowable

consumer devices and applications

2. Providing a Gadget Budget

Management provides

employees with IT allowances as a

job benefit

3. Segmenting Employees by

RoleManagement

develops an IT Consumerization profile for each role within the

company

4. Advocating Uptake

Management proactively

pushes cutting-edge consumer

technologies into the organization

Laissez – Faire

Management allows external devices and applications to enter

the enterprise without restrictions

Authoritarian

Management exercises tight control and

restricts the number of devices and

applications entering the enterprise

Middle Ground Strategies

(MIS Quarterly Executive, 2012) 9

Middle Ground Strategy #1:Broadening the Scope Create list of acceptable phonesRather than specific devices, focus on technical

requirements:EncryptionPasswordRemote locking

Employees agree to an acceptable-use policy:Allows the corporation to remove all data in case the

device is lost

Advise on “safe” appsChallenge: Keeping the list of acceptable devices and apps up to

date; potential removal of private data (MIS Quarterly Executive, 2012)

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Middle Ground Strategy #2: Providing a Gadget Budget Employees receive a fixed allowance to be used

to pay for own devices and apps subscriptions – choosing from allowable items

Requires a development of efficient approval process

Challenge: Keeping the list of allowable items up to date (MIS Quarterly Executive, 2012)

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Middle Ground Strategy #3: Segmenting Employees by Role Addressing different needs and interest in using

consumer technology in the workplaceRequires a development of IT Consumerization

profiles for different role categoriesCompany provides equipment accordingly (i.e.

iPad for C-level management, sales representatives, etc.)

Employees not falling into above role categories receive mobile device allowance (gadget budget)Challenge: Keeping the IT Consumerization profiles and allowable

items up to date (MIS Quarterly Executive, 2012)

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Middle Ground Strategy #4: Advocating Uptake Enforcement of the use of cutting-edge

consumer technology in the organizationAppropriate for high-tech industries (law firms,

biotechnology, etc.)“For organizations that desire to demonstrate how

technology can be employed in new, and perhaps unanticipated, ways” (MIS Quarterly Executive, 2012)

Challenge: High cost13

The Current Future:BYOD* and MDM**

* Bring Your Own Device** Mobile Device Management

MDM is a general term for a software that secures, monitors, manages and supports mobile devices deployed across mobile operators, service providers and enterprises (Wikipedia, 2014)

MDM can be installed on personal device of employees and it typically includes: Distribution of applications (new apps, updates) Configuration settings (company email system configuration, enforcing passwords) Separation of personal data from company data Remote control of device (administrator can remove access to company email and data

when employee leaves the company or the device is lost/stolen)

Important when selecting MDM for an enterprise: Flexibility: support of all major mobile platforms Simplicity: simple enrollment process and self-service portal Access to enterprise resources: connection to intranet sites, VPN access - to perform

remote actions Privacy concerns: prevention of tracking GPS location, personal user information, and

telecom data; possibility of enterprise wipe without affecting personal content on the device (Air-watch, 2014)

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Key Take AwayEmployees drive a gap closure between personal and

business technologyEmployees are emotionally attached to their personal

devices, and will carry and use them everywhereCompany IT is recommended, rather sooner than

later, to develop a strategy to manage the new environment; a solution that is the best fit for the company

Company IT’s focus should be on managing devices rather than managing people

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Quiz1. What does not fall under the IT Consumerization?

A. Using personal iPhone for looking up facts needed for a clarification during a business meeting

B. Taking home a company provided laptop to play gamesC. Apple iPad becoming a tablet standard in lot of companiesD. None of the above

2. In case of unofficially/informally used personal devices at work, what concerns the company IT the most?

A. SecurityB. SupportC. Employees’ decreased focus on workD. A & B

3. Which is/are the most important feature/s to look at when selecting Mobile Device Management (MDM) solution?

A. Easy to Jailbreak the device: Possibility to modify the operating system of the deviceB. Flexibility: Compatibility with most mobile devices on the marketC. Simplicity: Easy to install and use; self-serviceD. B & CE. A & C

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ReferencesAir-Watch. (2014). Bring your own device (BYOD). Retrieved June 1, 2014, from http://www.air-watch.com/solutions/bring-your-own-device-byodCisco. (2014, February 5). Cisco Visual Networking Index: Global mobile data traffic forecast update, 2013–2018. Retrieved June 1, 2014, from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.htmlLookout. (2012). Mobile mindset study. Retrieved June 1, 2014, from https://www.lookout.com/resources/reports/mobile-mindsetMarriott. (2013, April 25). Vacationers trade sun and surf for art and culture. Retrieved June 1, 2014, f rom http://news.marriott.com/2013/04/vacationers-trade-sun-and-surf-for-art-and-culture.html MIS Quarterly Executive. (2012, September). IT Consumerization: When gadgets turn into enterprise IT tools [Case study]. Retrieved from http://informationstrategyrsm.files.wordpress.com/ 2012/09/it-consumerization-when-gadgets-turn-into-enterprise-it-tools.pdfThe Times. (2012, May 1). The rise of the mobile worker. Retrieved June 1, 2014, from http://www.thetimes.co.uk/tto/public/smallbusinessmasterclass/article3400136.eceWikipedia. (2014, May 18). Mobile device management. Retrieved June 1, 2014, from http://en.wikipedia.org/wiki/Mobile_device_management

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