“The  Associa+on  of  Thai  ICT  Industry    

“สมาคมอุตสาหกรรมเทคโนโลยีสารสนเทศไทย”  ���

Thailand  Technology  Trend  2012  

So;ware  Park  (January  2012)  

 

 

Thailand    Technology  Trend  2012  

 

-­‐  Consumeriza+on  -­‐  Predic+ve  Analy+c  

Consumeriza+on  

•  IT  that  emerges  first  in  “CONSUMER”  market  then  into  “BUSINESS  Organiza+on”  

•  Home  based  IT  equipment/services  are  more  capable/less  expensive  than  that  of  the  workplace  

•  Popularized  by  Douglas  Neal  and  John  Taylor  (Computer  Science  Corp)  in  2001àDriver  for  web  2.0/Enterprise  2.0  

•  BYOD—Bring/Buy  Your  Own  Devices  

What  is  Consumeriza+on  •  Changing  the  Face  of  Work      –  Consumer-­‐based  Social  Media  for  adver+sing        –  Consumer-­‐based  Financial  Services  for  accounts  receivable      –  Use  of  consumer  or  Free  So;ware  for  sustaining  corporate  infrastructure      And…    What  we  are  going  to  focus  on:  •  –  Use  of  personal  equipment  in  the  corporate  environment    

•  Source  :  h_p://www.seacliffpartners.com/poraolio/Consumeriza+on1.pdf  (page  5)  

What  to  do?  

•  There  is  nothing  to  stop  it...so  let’s  make  the  most  of  it.  

•  Comsumeriza+on  of  IT  isn’t  wrong.  •  Consumeriza+on  of  IT  isn’t  a  threat.  •  It’s  about  Growth  of  Technology  in  Society  (not  about  your  IT  Dept)  

•  We  need  to  be  OPEN  to  great  tech  ideas  (even  if  it  comes  for  a  simple  user)  

What  we  shouldn’t  be  doing?    

•  Not  understanding  of  How  it  eventually  FIT  in  together.  

•  Stopped  talking  to  end  users  (who  are  using  IT  doing  their  jobs)  

•  Not  seeing  clearly  that  more  people  are  now  more  online,  and  accessible…these  are  the  users  mind  sets.  

(Source  :  h_p://www.informa+onweek.com/news/mobility/messaging/229400295)  

Does  your  company  allow  employees  to  use    Personal  Devices  for  work?  

!http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/

What  Devices/Who  owns/  Who  Support/Responsibili+es  

!

http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/

What  Drove  it???  

•  Increasing  adop+on  of  Social  Network  by    Customers/Employees.  •  Increasing  use  of    smartphones/tablets.  •  Credible  Public  Cloud    Compu+ng/Saas.    h_p://www.ca.com/~/media/Files/whitepapers/signature-­‐research-­‐idc-­‐whitepaper-­‐final.pdf  

More  about  Consumeriza+on  

•  Consumeriza+on  will  stay  •  Shi;  conversa+on  to  “SHARED”  Responsibility  •  Joint-­‐Stewardship  •  What  to  be  careful…  – Remote  Dele+on  of  personal  data  (MD&M  case)  – Tracking  Individual  loca+on  – Monitoring  Internet  access    

Bo_om  line  are  

•  Change  of  Business  planningàmore  driven  by  Consumers  (Empowered  End  Users)  

•  More  +me  doing  workàResults  differs  (produc+vity)  

•  Blended  of  life  (Work/Play  Blurred)  •  Break  Organiza+on  Barriers  •  Promote  user  innova+ons  •  BIG  Driver  to  the  Cloud  Services  

Challenges  •  Lost  Control  •  Confused  •  Social  Networking  – What  level  are  allowed?  – Which  one  serves  Business?  – Behavior  of  collabora+on  changes  

•  Applica+ons  – What  (consumer)  apps  are  being  used?  – What  are  the  concerns?  

•  Security  

Consumerize  IT?  

Predic+ve  Analy+cs  

•  Variety  of  Sta+s+cal  Techniques  – Modeling  – Machine  Learning  – Data  Mining  – Game  Theory  

•  Analyze  current/historical  facts  and  make  predic+on  about  future  events.  

Predic+ve  Analy+c  Use  in  

•  Science  •  Financial  Services  •  Insurance  •  Telecommunica+ons  •  Retail  •  Travel  •  Healthcare    

Impact  from  Predic+ve  Analy+cs  

•  CRM    •  Medical  Decisions  •  Payment  analy+cs  (credit  ra+ng)  •  Cross-­‐Sell  •  Reten+on  Program  (Loyalty  Marke+ng)  •  Direct  marke+ng  •  Fraud  Detec+on  

Thank    you