WHY THE BIGGEST GAMING BRANDS CHOOSE SCALEFAST TO RUN THEIR ECOMMERCE

Gamers di�er from traditional shoppers because

they demand unique products, services, and user

experiences. As a digital game producer, it’s

critical that your eCommerce store can engage

these passionate fan bases with a brand

experience that matches their high expectations.

That’s why some of the biggest gaming brands in

the world turn to Scalefast to run their

eCommerce operations.

Scalefast is a full-service, enterprise eCommerce

solutions provider with a proven track record

of helping global gaming companies such as

Sega, BANDAI NAMCO Entertainment, and

Square Enix grow their eCommerce sales. We

leverage direct-to-consumer online channels to

sell directly to your gaming customers, while

maximizing operational e�ciencies behind your

storefront.

From managing your online store to ensuring

reliable last-mile fulfillment, our end-to-end

solution lets you stay focused on building your

brand.

INTRODUCTION

WHEN GAMING PUBLISHERS TEAM UPWITH SCALEFAST, THEY GET:

Delightful experience for demanding gamersAll-in-one platform for global gaming brands

Complete eCommerce operation on Day 1

12

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Reduced investment & mutually-aligned revenue sharing model4

1 I INTRODUCTION

FINAL FANTASY XV © 2016-2018 SQUARE ENIX CO., LTD. All Rights Reserved.MAIN CHARACTER DESIGN: TETSUYA NOMURA FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of Square Enix Holdings Co., Ltd. All other trademarks are the property of their respective owners.

Square Enix was seeking a hands-on, full-service eCommerce provider with a robust platform

that could support its impressive growth and expansion into new markets. Scalefast was

tasked with building Square Enix’s online store with fraud protection and restructuring its full

eCommerce business infrastructure.

In the first year of its partnership with Scalefast, Square Enix was able to increase game sales

by over , as well as increase customer retention by over . Square Enix’s switch to

Scalefast contributed to its notable performance for the last quarter of 2016, when the

publisher saw sales increase by over .

By selecting the right eCommerce partner in Scalefast, Square Enix saw an immediate and

sizable improvement in sales and customer retention.

SQUARE ENIX SCORES HUGE GAINS

CASE STUDY

“We’ve seen tremendous growth of our

direct-to-consumer business with the help of

Scalefast. They’ve really helped us strengthen and

leverage our greatest competitive advantage, our

global community of amazing fans.”

- Mike Sherlock

COO, Square Enix

40%

25%

50%

2 I CASE STUDY

Scalefast knows how to cater to die-hard gamers. We’re intimately familiar with what’s required to

deliver a first-rate customer experience for this unique — and quite demanding — audience.

We focus on the following touch points to keep tech-savvy gamers happy:

GAMERS CAN BE DEMANDING.WE KNOW HOW TO KEEP THEM HAPPY.

1 CREATE A DELIGHTFULEXPERIENCE FOR GAMERS

SEAMLESS MULTI-CHANNEL EXPERIENCE: Optimize and scale the user experience

across desktop, mobile, and gaming

touchpoints.

SINGLE SIGN-ON:Integrate your store within the gaming

environment to create a seamless

in-game and in-store buying

experience.

MULTIPLE BUYING FORMATS: Visitors can buy both digital and

physical items within the same store,

while Scalefast manages the

complexity on the backend.

SUPPORT FOR BIG LAUNCHES: Day 1 game delivery on the first day of

worldwide release, ability to handle 200

orders per second; and management of

pre-orders, collectors’ items, discounts,

and wish lists.

24/7 CUSTOMER SUPPORT: Superb customer support can quickly

scale up or down to meet the specific

needs of your audience. Selling across

borders? We also o�er multi-language

customer support for global brands.

SERIAL KEY MANAGEMENT: Secure digital product management for

downloadable content, physical discs,

bonuses, and other goodies.

3 I CREATE A DELIGHTFUL EXPERIENCE FOR GAMERS

Just as gamers have specialized needs, so do digital game publishers. Scalefast’s business is

uniquely positioned to alleviate the specific challenges that gaming companies face everyday to

stay ahead of the competition and accelerate time-to-commerce:

GAMING BRANDS NEED TO MOVE FAST. SCALEFAST OFFERS SPEED AND AGILITY.

ALL-IN-ONE PLATFORMFOR PUBLISHERS2

FULL-STACKECOMMERCE PLATFORM:Get an Amazon-class backbone for your

online store with hosting, maintenance,

upgrades, security, compliance, and

scalability all managed by Scalefast.

FAST PROJECT DELIVERY:Fully integrate with our platform and

launch your global store in a matter of

weeks, not months.

CROSS-BORDER COMMERCE:Native multi-store, multi-language,

multi-currency, multi-warehouse

eCommerce capabilities, plus 100+

global and local payment gateways.

COMPLEX PRODUCT LAUNCHES:Synchronized global launches to

protect embargoes and avoid leaks

while still ensuring your estore will be

ready for customers at the very first

moment they can purchase.

HIGH TRAFFIC AND SALES CAPABILITIES:Multi-redundant platform for

high-frequency purchasing at 200

orders per second, a critical capability

for major title launches.

REWARD PROGRAMS:Encourage customer loyalty with

subscriptions, points, exclusive

rewards, waiting lists, pre-orders, and

limited edition items.

GAMING-SPECIFIC FEATURES:Age rating and gating. Geographical

restrictions management.

ADVANCED FRAUD PROTECTION:Cutting-edge detection and

prevention technology based on

gaming-specific patterns used by

organized crime.

4 I ALL-IN-ONE PLATFORM FOR PUBLISHERS

Building the eCommerce business infrastructure necessary to sell and deliver physical game titles

requires substantial operational expertise and significant investment. Scalefast not only maintains your

online gaming store, but we also manage warehouse facilities, shipping carriers, and last-mile fulfilment

around the globe, massively reducing your upfront costs and risks.

GET MORE THAN AN ONLINE STORE.GET A 360° ECOMMERCE OPERATION.

ECOMMERCEOPERATIONS-AS-A-SERVICE3

PAYMENT PROCESSING:100% PCI-DSS compliant and

integrated with more than 100 global

and local payment methods.

MERCHANT/SELLER OF RECORD:Manage tax compliance, chargebacks,

and customer data policies without

having to create local bank accounts

or sign local partnerships.

GLOBAL ECOMMERCE LOGISTICS:Scale your business internationally with

our worldwide ecosystem of third-party

logistics partners, without the risks and

costs of setting up shop overseas.

THIRD-PARTY INTEGRATIONS:Seamlessly integrate with existing

mission-critical systems such as

enterprise resource planning

(ERP), order management systems

(OMS), and product information

management (PIM).

ONGOING DEVELOPMENT:Development upgrades and site

changes are included in your plan, so

you don’t have to worry about

expensive and lengthy development

times.

DEDICATED CLIENT-SUCCESS MANAGER:Ensure the success of your store with a

dedicated account manager.

CYBER SECURITY:Our proprietary fraud protection

program and data management

system leverages data points from

payments to shopping cart activity to

detect fraudulent behavior and protect

confidential customer data.

5 I ECOMMERCE OPERATIONS-AS-A-SERVICE

Scalefast employs a unique performance-based model that mutually incentivizes both partners

to perform. This model is preferable to hiring an agency that charges a flat fee or uses an

hourly time-and-material billing method. With no hidden fees, Scalefast only makes money

when our clients do too.

OUR PRICING MODEL KEEPS US HONEST. WE WIN WHEN YOU WIN.

4 PERFORMANCE-BASED MODELMEANS SHARED SUCCESS

ALIGNED GOALS:Performance-based model compels both partners

to provide demanding gaming customers with the

highest levels of service. We're motivated to help

our clients win. By sharing the same rewards, we're

incentivized to keep gaming consumers happy and

generate more revenue for everyone.

TRANSPARENT FEES:Beyond the initial setup cost, your only ongoing

charge is the all-in-one revenue share. No

questionable hourly fees and no charges for store

optimizations and improvements.

REDUCED INVESTMENT:Scalefast’s clients enjoy an average decrease of

90% upfront investment, $1 million in savings

over the first three years of the partnership, and

3 times faster launch times.

Dedicated enterprise eCommerce team1

Amazon-grade digital platform2

End-to-end daily eCommerce operation3

24/7/365 customer support4

INCLUDED WITH EVERY SCALEFAST ACCOUNT

6 I PERFORMANCE-BASED MODEL MEANS SHARED SUCCESS

BANDAI NAMCO ENTERTAINMENTDOUBLES SALES

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“We knew we not only needed a reliable and flexible

platform but also an extension of our team who

would share our passion for gaming and dedication

to delivering great service to our customers.

Scalefast made the decision easy.”

- Laura Yoshioka

Senior Director of Retail, BANDAI NAMCO Entertainment

BANDAI NAMCO Entertainment was looking for an eCommerce partner that could deliver a

top-tier consumer experience, with platform tools and team resources that catered to the

nuances of the video game market.

With a fast and e�cient transition of the eCommerce business from the Fulfillment by Amazon

platform to Scalefast, BANDAI NAMCO Entertainment achieved a

and has subsequently extended its partnership with Scalefast to include its European operations.

THE RESULTS

Loyalty program

increased retention and

repeated buying

SKUs including

games, merchandise,

collector’s edition, digital

downloads

Customer database

increased by

100% year-over-year growth

16x300+

7 I CASE STUDY

For the launch of its major new game, Warhammer 40,000: Dawn of War III,

Sega wanted to give its fans the ability to pre-order exclusive collector’s editions and enable

Day 1 game delivery across North America and Europe. Sega needed a partner that could

handle highly confidential, embargoed assets and deliver under very tight deadlines.

Scalefast created a streamlined landing page with a shopping cart capable of taking pre-orders

and fulfilling thousands of orders from European and North American fans who rushed to buy

this hot new title on the first day of worldwide availability. The project was started, completed,

and launched in under three weeks.

Following this highly successful launch, Sega and Scalefast have launched four other projects,

generating several millions of dollars in revenue, including online stores for Vanquish digital

downloads, Total War: Warhammer Collector’s Edition, Football Manager 2018, and Aston Villa

FC-branded a�liate store for Football Manager.

The impressive results: of total sales sold during the pre-order phase and a conversion

rate of more than

SEGA SEEKS FAST DELIVERY

90%

CASE STUDY

4.5%

8 I CASE STUDY

Contact sales@scalefast.com to schedule a free consultation to learn how you can grow your digital commerce business today.

LET´S CHAT

SCALEFAST PLATFORM FEATURES

Gamified loyalty/reward program

Release date peak of sales

Worldwide shipment at products’ release date

Recurring subscription, virtual currency & adapted

payment methods

Single Sign-On with gamer account

Item selling & entitlements

Always-on, cross-device shopping experience

In-Game store & purchase

Product’s waiting list management

Geographical restriction

Dedicated landing pages & carts

Media gallery (screenshots, trailers, audio..)

Digital + Physical products mixed o�ers and cart

Digital products download management

Game activation keys management

Game pre-order + pre-order bonuses

DLC management

Age-gating management (ESRB, PEGI..)

Game-specific attributes (platform, genre..)

Advanced fraud prevention algorithms with

gaming-specific fraud patterns

Quantity-limited collector editions

Time-limited o�ers

Early access

On-demand products

9 I CONTACT US

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