why smes want to manage their ip?
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Spoke on this topic at Singapore Prestige Brand Award Branding Seminar 2011. SPBA is co-organised by ASME and ZaoBaoTRANSCRIPT
1Copyright © IPOSAll Rights Reserved
Why SMEs want to manage their IP?- insights from the IPM for SMEs programme
Viktor Cheng
Deputy Director General
Infrastructure and Capability Development Department
Intellectual Property Office of Singapore
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Agenda
• The Myth about IP Management
• Insights from the IPM for SMEs
Programme
• How to get started?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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The Myth
2. SMEs have no
IP to manage.
1. The IP
Management
game is not for
SMEs
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the
IPM for SMEs Programme
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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embarked on
IPM for SMEs
Programme
SMEs are also playing the
IP Management game!
Since 2007,
> 200 SMEs
Insights from the IPM
for SMEs Programme
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the IPM
for SMEs Programme
What IPs do these
SMEs manage?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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SMEs do have IP to manage!
Insights from the IPM
for SMEs Programme
Trade Secrets /
Know-hows
Trademarks
Patents
Copyright
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the IPM
for SMEs Programme
Is IP Management
relevant for all SMEs?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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IP Management is also relevant for
the smaller SMEs!
Insights from the IPM
for SMEs Programme
Annual turnover
<$1mil
Annual turnover
$1mil to <$5mil
Annual turnover
> $5mil
Profile of SMEs who participated in the IPM Programme
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the IPM
for SMEs Programme
Is IP Management relevant
across industry sectors?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the IPM
for SMEs Programme
Top 5 industry sectors that embarked
on the IPM for SMEs programme
Retail
Education
Electronics
F&B
Manufacturing
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Why IP Management is of
interest to the SMEs?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
Insights from the IPM
for SMEs Programme
13
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Copyright © 2011 IPOS All Rights Reserved
Insights from the IPM
for SMEs Programme
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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What IPM projects did these
SMEs embarked upon?
Insights from the IPM
for SMEs Programme
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Branding
Franchising &
Licensing
Others
Types of Projects undertaken
by these SMEs
Insights from the IPM
for SMEs Programme
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the IPM
for SMEs Programme
What does it take to embark
on IPM projects?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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Insights from the IPM
for SMEs Programme
1. The company must have IP to manage.
Trade Secrets /
Know-hows
Trademarks
Patents
Copyright
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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2. The company must have sufficient cash flow
to follow through the IPM project.
Insights from the IPM
for SMEs Programme
Typical cost of IPM Projects- Consultancy + IP Registration Costs
Branding
($80,000 - $150,000)
Franchising /
Licensing
($70,000 - $160,000)
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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3. The company must allocate resources to
follow through the IPM project.
Typical # of
manpower
needed
4 - 7pax
(Part-time)
Typical period
of IPM projects
9 – 15 mths
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
Insights from the IPM
for SMEs Programme
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Trade Secrets
Innovative Business
Processes
Patents
Product Innovations
Trademarks
Brand / Reputation
Copyrights
Customers Information
UGS is
rich in IPs
Intellectual Property
Retail
Education
Electronics
F&B
Manufacturing
Industry Sector
BrandingFranchising &
Licensing
Project Undertaken
Annual
turnover
<$1mil
Annual turnover
$1mil to <$5mil
Annual
turnover
> $5mil
Company’s size
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Case Study
– Unique Gas Solution Pte Ltd
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Benefits derived from Phase 1:SCOPE IPTM of the
IPM for SMEs Programme
Increased
awareness of
company’s
intellectual
assets
Identified IPM
best
practices
relevant to
the business
Realised the
importance of
developing IP
via constant
innovation
Case Study
– Unique Gas Solution Pte Ltd
It has drawn our attention to the weaknesses of our
company.– Jessica Ang, Managing Director, Unique Gas Solution Pte Ltd
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
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20082011
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Case Study
– Unique Gas Solution Pte Ltd
Investments made by UGS
in the IPM Project:
1. Manpower support (~7 pax part-
time)
2. Project Period (~9 months)
3. Project Costs (~$150,000
excluding manpower costs)
Increased Revenue
projected:
>40%
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.
23
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Contact IPOS at
Or visit www.ipos.gov.sg
for more information
How to get started?
The information stated herein is accurate as of 27 June 2011.
It is intended as a guide only and does not amount to legal advice.
Professional advice must be sought prior to acting on any matter contained within this presentation.