1. GETAHEAD ONLINE 1-Stop-Shop for marketing your business onlineDomain Hosting - Website Lead Generation1

2. Why Should you be Marketing your Business Online?2 3. Monthly online searches:1.Wine merchant13002.Wine online16003.Broadband providers44004.Tax consultant 13005.Accountant in Dublin 44006.Coldrooms 6007.Temperature monitoring7208.Electrical services19009.Security alarms810010. Wedding flowers990011. Flower delivery66003 4. How to get a slice of this pie? 5. Why being on 1st page is so important?Less than 10% of people look beyond 1st page 6. Online Marketing is cheaper 7. How can you get on 1st Page of Google and stay there?Google Advertising (PPC) -expensiveGoogle Local (Google Places)Difficult if you stay in Rush and aretargeting Dublin Google Organic Listing (best) Social Media (FB, LinkedIn etc) uncertain long term Multimedia (Pictures, Video) 8. How do you get on 1st Page of GoogleOrganic Listing and stay there? Content Relevancy Over 200 Ranking Content Recency Factors, 4 Most important ones are: Content Popularity Content Authority 9. 1. CONTENT RELEVANCYMake sure your site is optimised for the RIGHT KEYWORDS90% keywordsgenerate no traffic 10. 2. CONTENT RECENCY Content has limited shelf lifeContent should be updated frequently Little and often : Blog posts, Tweets, FB Status updatesBetter an apple a day than 7 on Sunday 11. 3. CONTENT POPULARITY Social Media likes, shares, comments Blog comments Bookmarks Links to site Citations 12. 4. CONTENT AUTHORITY What kinds of sites link toyou or mention you? Are you an authority in yourfield? (Branding is becomingvery important) Not who you know, but whoknows you 13. CONCLUSION Internet can be animportant source ofleads for any business Online Marketing ischeaper than offline Website is not enough Online Marketing is not asprint, it is a marathon.Consistency is the key!