why should i work for you? (the evp)
TRANSCRIPT
Whether you have 1 or 100 employees
you need an EVP to hire the next person.
Why should I join you?
Companies with a strong EVP are
2 x as likely to report on achieving financial performance significantly above their peers
– Tower Watson 2012-13 Talent Management & Rewards Study
Value proposition is a statement of
the unique benefits delivered by your offering to a
target customer
Unique benefits
provide competitive differentiation
1. Evolves with the business
2. Connected to the consumer/corporate
brand
3. Willing to share the great & not-so-great
4. Employee must believe it
& be your story tellers
5. Created with the “Customer”
in mind
6. More then Compensation &
Benefits
7. Not a list of Perks
Place to start Product: what you are building
Passion: why you are building it
People: who you are building it with
Purpose: where do you hope this leads
Why should I join you?
