why monitor your reviews

14
Why Monitor Your Reviews?

Upload: expert-reputation

Post on 11-Jul-2015

109 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Why monitor your reviews

Why Monitor Your Reviews?

Page 2: Why monitor your reviews

Reviews are social proof

Social proofnoun

A psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Formal analysis shows that Social Proof can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may be grounded in very little information.

Source: http://en.wikipedia.org/wiki/Social_proof

Page 3: Why monitor your reviews

Try not to notice the 2 star review above.

Search engines are a major outlet for disseminating reviews. Think every time someone Googles your name.

Search engines spread reviews

Page 4: Why monitor your reviews

Is having no reviews okay? (NO)

Many providers try to fly below the radar and have no reviews. This can only hurt you.

Reviews are social credit. Just like regular credit, you need a history.

Without a history, the effect of a single negative review can take you all the way down to 1 star.

Page 5: Why monitor your reviews

Tells you which sites have bad reviews for your name.

Use it find the sites where you need to improve the most.

Monitor new reviews daily.

We check your reviews on dozens of websites daily. It costs $0.82 cents a day and saves you between 8 - 10 hours of research time each month.

Review Report Card

Page 6: Why monitor your reviews

Say, you have a "C"

You can ask your patients to write more reviews on this site.

More positive reviews will boost your grade.

Page 7: Why monitor your reviews

How to ask for positive reviews

1) Signs in the office

2) Hand out flyers

3) Ask during appointments

4) Ask on your website

5) Ask with your appointment reminder software

Page 8: Why monitor your reviews

How to ask for positive reviews

1) Signs in the office

Put signs in your office encouraging patients to 'like' you on Facebook and write a review on sites like Yelp.

Seems like a no-brainer, but so many healthcare professionals do not do this.

Page 9: Why monitor your reviews

How to ask for positive reviews

2) Hand out flyers

Hand each patient, on their way out of the office, a document with information on how to become a Fan and how to review the practice online. Make sure there are thorough directions and links provided.

(Use our Patient Review Templates to get started.)

Page 10: Why monitor your reviews

How to ask for positive reviews

3) Ask during appointments

Ask patients, “Have I answered all your questions and addressed all of your concerns?”

If the patient says, “yes” then perhaps say, “Great. Would you mind taking 5 minutes to review me online? I have a document with all the steps listed on how to do this. I would really appreciate it.”

Page 11: Why monitor your reviews

How to ask for positive reviews

4) Ask on your website

Have a Yelp icon right next to your Facebook, Twitter and YouTube icons.

Write a blog article about reviews and how patients can review you. Also, publish it in your newsletter.

Page 12: Why monitor your reviews

How to ask for positive reviews

5) Ask with your appointment reminder software

Reminder software, like the popular Smile Reminder, allows you to automatically send an email to patients.

After their appointment, send them a link to Yelp (or whatever site needs improvement), and ask them to write a review.

(Use our Patient Review Templates to get started.)

Page 13: Why monitor your reviews

1. To summarize - reviews are like credit. You need to establish a strong history.

2. Review Report Card is like a credit report. It tells you which sites need better reviews.

3. Use Patient Review Templates to ask for positive reviews on the sites where you need the most help.

$24.95 / monthNo contracts. Cancel Anytime.

Page 14: Why monitor your reviews

To order, visit:expert-reputation.com

or call:(866) 932-5888

$24.95 / monthNo contracts. Cancel Anytime.