why do reviews matter for doctors
DESCRIPTION
Reasons why doctors should monitor and actively participate in their online reviews. In short, internet reviews are popping up everywhere from search engines to mobile devices. Patients are seeing them even while they are searching for directions to your office. What do you want them to see?TRANSCRIPT
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Why do Reviews Matter?
An overview for doctors
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Reviews are ‘Social Proof’
Social proof (noun) – a genuine belief that others are correct
Formal analysis shows that social proof can cause people to converge too quickly upon a single choice, so that the decisions of even large groups may be grounded in very little information.
Source: http://en.wikipedia.org/wiki/Social_proof
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Search engines spread reviews
Try to ignore the 2.5 star rating above
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Is having no reviews okay? (NO)
Reviews are social credit. Just like regular credit, you need a history.
What can happen if you don’t have a strong history of reviews?
One bad review can hurt
your reputation:
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When patients Google you
Search engines are a major outlet for disseminating reviews.
The public sees your reviews every time they Google you—even if they are only looking for your phone number or address.
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Mobile Devices Spread Reviews
Have you ever asked Siri to find a doctor near you?
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Who Is Using Online Reviews
Only the young and tech savvy?
Surveys have proved otherwise
(Source: Experian, “How Word of Mouth, the Internet, and Online Consumer Reviews Influence Purchase Decisions”)
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Influence is Growing
80% of consumers have changed their mind about a product or service based on a negative review
64% of consumers search for online reviews BEFORE making a decision
42% of consumers look up reviews for health providers, treatments, and products
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Help for Doctors
• Review Concierge does the three (3) things to help you take back control of your online reviews
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1. Review Report Card
Monitors your reviews on a daily basis
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2. Review Concierge Service
• Remove reviews• Respond to reviews• Develop a review
generation strategy
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3. Review Link
Helps you get reviews on the websites where you need better grades
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How to ask for reviews
Use Review Link:
“To leave me feedback online, visit http://drstars.com/Good”
Patients can leave feedback on their mobile phones while sitting in your office.
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The internet = feedback form
Start asking patients for “feedback” online
A Review Concierge can help you start sending patients online to leave you reviews
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Call us anytime (866) 932-5888
• Meet your personal Review Concierge
• Start getting online reviews that accurately represent your quality of care