Reacheywww.reachey.com

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Ease the college discovery process for students

Enable colleges to reach students through targeted search

What we do

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Our mission is to unlock student potential by enabling the brightest students to pursue the best opportunities

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Search

Looking for the “right” school is confusing, stressful, and time-

consuming

Metrics

Standardized scores dominate the initial evaluation process

Fit

Anxiety and uncertainty about cultural fit

2400

$Opportunities

Potential is wasted as some students do not apply to selective programs

Fees

Admission expenses are large and these costs continue to rise

For students, college application process is difficult…

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Adverse Selection

All schools, but particularly 2nd and 3rd tier schools, compete for the same pool and many face adverse selection

Time

Evaluating thousands of prospective applications takes time and money

Precision

Reaching out to students today lacks focus

Selection

Crafting the perfect class, meeting admissions goals, and doing

additional due diligence is tough

…and for schools, reaching students is just as painful

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High schoolstudent

Have colleges reach youthrough our website

Colleges

* Future plans: to address money constraints and drive students to the site

Solution: connect college admission officers and high school students

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Stu

den

tsU

niv

ersi

ties

Pullcolleges come to students

Pushstudents seek out colleges

Before After

• Stressed and confused• Time constrained• Concerned about costs• Unaware of what “could be”• Scatter-shot strategy

• More options• Less work• Apply to selective schools• Show your best (not just SAT)

• Difficult to craft the right class• Money and time spent• Imprecise outreach

• Find the students you need• Money and time saved• Outreach is razor-sharp• Enhance diversity• Help talented students unlock

their true potential

We flip the model and enable universities to seek out applicants

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ResultsBefore

1.7 M paying users$109 M 2 revenue

Dating

After

259 M members$1.5 B1 Revenue

Professional Search

1 2013 estimate2 Q2 2013 revenue, excluding Meetic

Pushapplicant searches

for end-game

Pullend-game “comes”

to applicant

This model led to results in other areas so why not education?

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5.58M HS students apply to colleges every year

$1.1B in application fees per year

2,474 4-year colleges in the U.S

>$1,750 cost for AdCom to recruit one student

$4.8B in admission expenses

$4.8M revenue in year 2 from AdCom subsStudent:: 16.4M undergrad students, 1% penetration for premium, $4.8M SOM for premium sub (not included until LT) College: conservative scenario assuming 5% penetration, cost/student = 2% of AdCom cost; 4-year schools only

College admissions market is large and growing

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CollegeBoard CollegeWeekLive BeRecruited CommonApp Linkedin College Scout

Only 500 schoolsTime consuming

PushNot personalized

Time consumingPush

Saves timePull

Time consuming

Push

Time consuming

PushProf. focus

Saves timePull

Personalized

FreeDoesn’t reduce

any costs

FreeDoesn’t reduce

any costs

$ to joinDoesn’t reduce

any costs

FreeDoesn’t reduce

any costs

FreeDoesn’t

reduce any costs

FreeReduce some

costs

Stats-driven NA Stats-driven Focused only on

athletes

Stats-driven NA Multiple angles

Recognized and trusted brand

Massive budget

500 schools on board

Pull model with cross-sell ops

Freemium

Known brandDeep pockets

Known brandDeep pocketsStrong social

Easy/save timeMore then a #

Enable fit

$

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There is no direct competitor that addresses student problemsCompetition is focused on maintaining status quo

Pros

CS has an edge over competition…

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…and CS dwarfs current outreach options for colleges

Targeted search saves time and marketing dollars, solves adverse selection, increases efficacy of outreach, leading to more talented and diverse student body

College Fair HS Visit & Reception

QR Codes/AdsDirect Mail

College Scout

Ease of Use

Very time-consumingCompete for student attentionDifficult to find the students they want

Very time-consumingDifficult to find the students they want

ImpreciseDifficult to find students they wantHard to stand outLow efficacy

Intuitive and personalized searchOutreach is razor-sharp

Costs$$$

Need $, time, and staff to organize and attend

$$$Need $, time, and staff to organize and attend

$$$ $

BenefitHigh-touch in person interaction

High-touch in person interaction

Fairly simple to execute

Meet AdCom goalsHelp students unlock their true potentialAdd. due diligence lens

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Prototype: landing page

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Prototype: landing page

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Prototype: student profile adds depth and personality

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Prototype: student dashboard

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Prototype: college dashboard enables precise search

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“We definitely want this…there is currently no way to get a holistic view of a kid” – former admissions officer at top 30 university

“Schools need to do a lot more outreach nowadays. All the information makes it very hard for students to understand what’s a good school and what’s a good fit…We would find this a helpful substitute to direct outreach” – Assistant Director of Admissions at top 10 university

31interviews with students

5 interviews with Admissions

Committee and industry experts

68 high-school student

respondents to an online survey

Based on this mock-up, would you want to create a profile to use this?

Positive feedback from each side of the market reaffirms our hypothesis and suggests demand

92% 8% 54% 40%

4--07--510--8

6%

How likely would you be to recommend this service to a friend (10 very likely, 1 very unlikely)?

“Didn’t know what to do so applied to a million places” - NU freshman

“I think I just stuck with tradition” -sophomore at UW

Yes No

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Co

lleg

es

2nd tierCollege

For each state

1st tierCollege

Community Colleges

Personal Contact: co-design and onboard early adopters

Internet

Press:

Stu

den

ts 1 High Schools/ Counselors: Personal contact

2 Students: Word of mouth, blogosphere & publications (hero story), viral,forums, direct opt-in mail, on-campus reps

Make the case for other states

We will take a curated approach to acquire users

State Schools

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State of Illinois

• Rely on education grants for funding

Additional services

• Scholarships from partners from corporate partners or private sponsors

• Advertisement

GeographicExpansion 2

• National presence• Introduce social

component

Phase 1Phase 2

Phase 3Phase 4

GeographicExpansion 1

• Launch in NYC, MA, DC, CAL

Estimate: 2014 2015 and 2016 2017 2018

Launch pilot in IL and gradually expand nationally

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Colleges pay flat monthly subscription fee

(+) Premium model for students(+) Advertisement

Interim

Long Term

Short Term

Engage early adopters through co-designOffer access to platform for free to 1-2 schools

Early the focus is on growing the network, but revenue sources will expand over time

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25%20%

25%

90%

75%

50%

5%10%

Now EventuallySoon

“Recruiting”

Social

Data0%

100%

As the network grows so will our sources of value

Participants:StudentsColleges

StudentsColleges

Students, collegesand sponsors

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Empower ad business: more targeted and greater reach

Enter a large and growing domain (education)

Boost Google+ network

Seamless integration with existing business

Enter a large and growing domain (education)

Increase engagement of existing users

Easy to sell given existing relationships with schools

Natural integration with college prep services

New sources of revenue

Easy to sell given existing relationships with schools

New sources of revenue

Natural integration with college prep services

New sources of revenue

Increase engagement of existing users

There are several realistic exit opportunities

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Let’s recap

College application process is broken

Large and growing market

Solution: Flip current model from push to pull

Competition is content with status quo

Continuity: multiple revenue streams and expanding value with network growth

Passionate team

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Our ask: mentorship and introduction(s)

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Questions?

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Appendix

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Market sizing calculations and assumptions

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Launch Sites / MVPs

We used launch sites/MVPs to validate our hypothesis

Advertisements and Social Media Posts to drive traffic to…

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What additional areas would you like to share with the universities?

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Prototype: student registration

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Prototype: student registration

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Prototype: student registration

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We would bring together college admission officers and high school students

High school

Have colleges reach youthrough our website

Colleges

Companies and Families

Scholarship*

* Future plans: to address money constraints and drive students to the site