Why Iksula chose Internet Retail

Why Internet, Why Online Retail:

Impact on Business and Society

• History of Internet

• Impact on Internet on Society

• Internet Retail and Why it seems better

• Innovations which will rock our world.

History of Internet

This Line Changed my Life for Ever

“Internet would lead to

Democratization of the World”

Internet and its Impact on Society

Effects on the society

Pay your bills online.

Search for jobs online.

Connect with all friends online.

People follow you.

How internet helps at every stage in Maslow’s need hierarchy.

Internet and Better Governance

•25% of income tax filings are now online

•UIDs and the impact on electronic payments

Government Initiatives driving penetration as well

as helping build trustworthy cyber environment . Cyber Crime,

Online Payment Security and stronger consumer forums could help further

Internet Retail and Why it seems better

Why Internet Retail:

Look at the Value and how Long can society Ignore it

E retail Consumer Value Proposition.

Effects on Purchase Decision.Information, Selection and Ease

Store 1

Store 2 Store 1

Store 1

Store 2

Search

Engines

Targeted

Ads Store 1 Store 1 Online

Website

Purchase Decisions have got very informative

but very complicated for retailers

Case Study (Indian Case):

Internet Industry and Its Impact on Society

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Market Leadership has

been changing with new

formats and players

Travel is a Classical

Case in Indian Market

Indian Internet

Consumers shifted the

online proposition to

Price. LTV management

has been a Serious

Challenge

IndiatimesShopping to

Fabmall to Flipkart to

????

Web Only Brands have

been born in India as its

easier to reach out to

customers

Smaller Brands would

find it lucrative

Walmart. vs Amazon.

Food For thought

If the cost of monthly shipment and cost of trips to retail shops equals Amazon

would always be cheaper and occupy the pricing proposition completely

Walmart. vs Amazon.

Brand Performance.

Amazon by proving higher brand ranking and customer service has proven that

this model can deliver to consumer expectations

Walmart. vs Amazon.

Projected Revenue.

Key Take Away•Amazon is projected to surpass

Wal-Mart in sales revenues in the

year 2024.

Innovations: Your Head will Spin now

Future of Ecommerce :: QR Codes ::

Sampling and Finding details about a product at a image and a click.

Sampling.

Future of Ecommerce :: Payments ::

Ease and Payments at a Click of a Button.

New innovative payment solutions.

Future of Ecommerce :: SMS Buying::

Buy using a text.

Buying through mobile texting.

Future of Ecommerce :: Augmented reality ::

Buying as you think it in real world by watching in real world through digital eyes.

Retailing Experience.

Future of Ecommerce :: Augmented reality ::

Buying as you think it in real world by watching in real world by Digital eyes …..

Retailing Experience.

Future of Ecommerce :: Extra Convenience ::

Using the digital platform to offer in-store experience.

Efficient Selling.

Future of Ecommerce :: Shopping At your Price ::

Format Innovation.

Efficient Selling.

Future of Ecommerce :: Improving Suggestions ::

How Service Retailing can use Digital ……..

Efficient Selling.

Future of Ecommerce :: Social Buying ::

Buying with Approval..how does this look?

Instant show and Tell.

Future of Ecommerce :: Social Buying ::

What do my friends like? Peer Acceptance is Key in Shopping Process.

Isn't it?

Instant show and Tell.

Future of Ecommerce :: Social Buying ::

Buy with Approval of Friends and Family.

Instant show and Tell.

Future of Ecommerce :: Social Buying with Videos ::

Showoff and Share the inherent Needs post shopping, Digital is here ….

Instant show and Tell.

Future of Ecommerce :: Social Buying ::

Share your buys and it becomes a recommendation within groups

Instant show and Tell.

Future of Ecommerce :: Group Deals ::

Group buying behavior as we do it.

Collaboration.

Future of Ecommerce :: Group Deals ::

Pay as a Group for Gifts and more…

Collaboration.

Parting Thought

“ I thank God I work in a Industry where I

would not be a Dinosaur and would end

up making a better efficient world”