iksula content solutions
TRANSCRIPT
Cataloging & Writing Services
• Set by Samarjeet & DJ (Ex- eBay Category Managers)
• Offices in the US, & India.
• Handling 150 plus online stores.
• Build 1 million SKUS & growing.
• 70 full-time employees and 50 Associates.
• The Iksula team has varied exposure across different verticals like, Hardware, Tools, Furniture, Home Furnishing, Apparel/Accessories, Consumer Goods, Automobiles, and Health & Fitness etc.
• We have extensively worked for clients from industries like Manufacturing, Online Retailing.
About us:
What do we offer?
We help e-commerce players
increase their conversion
rate through great
product page content
We excel in “Editorial Content” and “Cataloging”
Editorial Content Cataloging
• Product Descriptions
• Category Descriptions
• Consumer Reviews
• Blog writing
• Buying Guides & How-to Guides
• Latest Launches
• Jargon Busters
• Building Taxonomy / Category
Structure
• Product Attributing
• Short Descriptions and Key Feature
Points
• Competitive Pricing
• Image Processing
• Accessory Identification for Up-Sell
A team of copy writers led by
experienced editors exposed to
international writing
An experienced team with category
specific expertise
• Thorough research
• Tailored to offer the most desirable shopping experience
• Seeded for SEO
• Written in a way to generate consumer interest
Product & Category
Descriptions
• Highly perceptive consumer reviews/opinions/comments
• Unobtrusively exert purchase influence on the consumer
• Cover the widest range of possibilities in the use of the
product; also expose to related items
Consumer Reviews
• Build credibility by providing unbiased & comprehensive
“expert” product information
• Include strategic keywords and links for SEO seeding as
well as traffic direction
Buying Guides / How to
Guides
• Writing daily posts/updates to the existing blogs and create
new blogs around the theme of the product/category
• Create outbound links to the product/category pages
• Creates third-party site content with high credibility that
points to the client’s site.
Blog Writing
Editorial Services Summarize the slide here
Cataloging
• Abundance & supply conversion rate based break out
approach
• Through detailed understanding of categories and industry
landscape
Building Taxonomy /
Category Structure
• Helping consumers find products easily through attributors /
product finders
• In depth understanding of product lines to identify right
attributes
Product Attributing
• Creating consumer interest on a product by highlighting the
key features of a product through a brief description and key
bullet points
• Deep research capabilities along with product knowledge
Short Descriptions &
Key Feature Points
• Helping consumers buy right accessories, different options
or related products from the product’s page
• Understanding across product lines to identify the right
accessories and related products
Accessory Identification
for Up-sell
In depth product knowledge to build the best catalog
• Cataloged more than a Quarter Million SKU’s in 2009
• We have proven expertise in the home & health categories
• USA and UK are the two key markets in which the catalogs we created are
marketed
• We have created catalogs for suppliers based out of China, Vietnam, US, Italy,
India, Taiwan and so on
• Other categories we work on: Cables ,Mobiles, Electronics, Computers, Toys &
Games
Our expertise
Bath
Bedding
Furniture
Garden
Home Appliances
Kitchen, Dining & Bar
Lamps, Lighting & Fixtures
Plumbing
Rugs & Carpets
Tools & Cables
Bath & Body
Beauty Tools
Dietary & Nutritional Supplements
OTC Medicines
Personal Care
Home categories Health
Our cataloging process Detailed to extract best quality & efficiency
Basic Pre-
Processing
Options
Identification
KitsSKU
Descriptions
Kit Description,
Tagging &
Images
Options SheetsCollections
Identification
Collection
WritingQC
Cross Sell
Swatches
Merging Classing
Attributing
Final QC
Parallel processing
Serial processing
Imaging
SKU Tagging
Competitive
Pricing
Collection
ImagesSwatch Images
Maps / Logo
Project
Delivery
Our Clients:
• Clients from the Top 500 List
• Worked across multiple industries –
jewelry, home improvement, technology,
gifts.(Clients across 6 countries & 4 continents)
Identifying and creating OPTIONS from manufacturer price sheets
Consumer Need• Gives customer finer choices on a product she has chosen
Iksula Expertise
• Extensive work with many suppliers as well as category understanding enables us to quickly identify and structure options
Lighting Category Example
Supplier: Nulco
Product: Nulco Decorative Flush Mount
Available options
Pictured in tuscan bronze
Image caption helps customers
understand the picture better
Appendix
Creating product KITS
Consumer Need• Allows a consumer to buy an entire set of products
• Up sell opportunity for the site
Iksula Expertise
• Our experienced category resources helps identify the products which goes along with the main product
1. Identify all the products
which can be kitted
together
Sofa
Cushion
Chair
Side table
Furniture Category Example
Supplier: MGM Trading
Kit: Living Room Kit
Foot Stool Coffee table
2. Also leverage category knowledge to identify
other items which could go with this kit. Eg: Chests
Creating CROSS SELLS on accessories and related Items
Business Need• Cross sell related items to increase consumer value
Iksula Expertise
• Understand related products or accessories which can be sold with the product the customer is currently viewing
Plumbing Category Example
Supplier: Danze
Product: Danze D500058 Single Handle Pressure Balanced Tub, Shower
Trim and Valve with Rain Showerhead from the Parma Collection
Accessories Related ItemsMain Product
CATEGORIZATION and CLASSING into relevant categories
Consumer Need• Helps a consumer narrow down on his choice of products
Iksula Expertise
• Experienced resources with in-depth category knowledge
• Detailed category documents for reference and training
Example: Classes & Attribute list for the Lighting Category
Our well trained resources ensures very high levels of productivity and
quality
Leverage tools for high
productivityQuality
Extensive training &
documentation
• In house and available scraping
tools
• Scripts and macros for automated
data structuring and cleaning
• In house tools for detailed quality
checks
• Detailed QC processes for
• Extensive training sessions
• Documentation of category
knowledge into industry reference
documents
Bulk download, extraction and
structuring of dataNo Check List Item Checked
1 Have you gone through the project mail and pricesheet in detail Manual
2Check if overall dimension in description matches the tblproduct
dimensionTOOL
3
Enter the dimensions in description (don’t leave it blank) if it has been
entered on the tblproduct sheet. Check wether maximum height, width,
depth is greater than minimum height, width, depth.
TOOL
4Collection Name (Description) – Check if initial letter of all the words are
in capital (Eg: Tommy Bahama – In this case T and B should be capital)TOOL
5
Check if collection name in PrName and Description are same
Check if collection name is there in the PR name and that has to be the
first word
TOOL
6 Check if finish in PrName and description are same TOOL
7If the sku is joined by different finishes, do not enter one specific “finish”
in PrName. PrName will not have finish detailsTOOL
8Check if dimension entered are 7“ H AND NOT 7“H (There should be
space between 7” and H)TOOL
9 Do final spell check on all sheets wherever applicable TOOL
10Do not leave any formula trail on the output sheet. All fonts to be in black
color (Calibri 11). No bold.TOOL
11
If PrName is "Side Table in Cherry" then What the item is in description
should be "Side table".
If PrName is "Two Pack Table Lamp in Brown" the What the item is in
description should be "Two pack table lamp"
TOOL
Extensive quality checks using tools Regular training sessions to
improve quality
We offer a combination of flexible engagement models
• Project basis
• FTE basis
• Per SKU basis
We are staffed and equipped with service delivery capability
across a range of geographies and skill sets
• Dual shore
• Off shore
• Onsite
Engagement & Service models
Agenda
We look forward to building a Long Term Relationship with you
