ntent b2b content marketing solutions

B2B Content Marketing SolutionsVIDEO I NATIVE

www.ntent.com I @withntent I 877.861.22302

NativeAdvertising

Search Engine

Video Advertising

NTENT’s Proprietary Tech Stack

7 120key patents in semantic

search methods and delivery

mechanisms

employees in California, New York and

United Kingdom

years in search development; +$100MM invested in technology

via government contracts

20+NTENT’s Expertise

NTENT: PIONEER IN SEMANTIC TECHNOLOGY

www.ntent.com | @withntent | 877.861.2230 3

IT’S ALL ABOUT EXCLUSIVE ACCESS WITH NTENT

Direct Relationships with B2B PublishersNTENT is the platform of choice when it comes to monetizing B2B publisher sites.

Boost Quality TrafficNTENT enables marketers to access an engaged and qualified audience through native and video ads at exactly the right time.

Powering Native and Video on B2B WebsitesNTENT powers relevant native search and video experiences across our B2B network with our proprietary search technology.

Exclusive B2B Inventory NTENT gives advertisers access to exclusive B2B inventory controlled by us – quality, viewable, optimized.


NTENT NATIVE AD TARGETINGPowered with an added layer of “intelligence” that understands the intent and true meaning of content on every web page, NTENT’s technology matches the most relevant B2B advertisers to industry news and articles in real-time.

The result:NTENT native ads appeal to B2B users’ interests increasing the readers’ likelihood to click organic match between publisher and the advertiser's message.

1. NTENT™ technology scans web page content to determine the context.

2. NTENT™ targets the most relevant ads and presents them in a native-like environment alongside industry content.


TRAFFIC SOLUTIONS: NTENT-DRIVEN BRAND DISCOVERY

SEARCHConsumers use search engines to navigate to content they want. Organic traffic accounts for up to 64% of website traffic. ENGAGE

Align your brand with consumer’s interest. Equipped with the ability to understand: user-intent, context and content, our semantic search technology targets ads with unparalleled relevance based on users’ known interests.

DISCOVERNTENT Ads are selected and served based on the contextual relationships between publisher and advertiser content.


NTENT™ AD CREATIVEADVERTISER LANDING PAGENTENT B2B NETWORK SITE NTENT™ AD UNIT CREATIVE EXAMPLES

140 x 140 pixels140 characters of text

Related Content

Mobile Enabled Ad Unit


VIDEO ENGAGEMENT: ADS AND RECOMMENDATIONSVideo Ad Delivery Based on User InterestsOur intelligent video recommendation engine uses personal preferences and data insights to identify the best video content and deliver it directly on the web page to increase views and drive traffic to advertiser websites.

• NTENT understands what users are interested in based on active viewing behavior

• NTENT’s Video Recommendation Engine identifies contextually relevant videos and automatically delivers video ads based on users’ personal preferences


NTENT VIDEO: HOW IT WORKS

1. Semantic Analysis: Our semantic engine conducts

page-level content analysis

2. Personalization: We surface relevant

video recommendations based on user interest

3. Engagement and Monetization: Users click to play, an overlay expands and a video

pre-roll is served prior to the main video content


THE POWER OF MARKETING WITH NTENT™

Increase Quality Traffic

Ads Delivered with Pinpoint Accuracy

Boost UserEngagement

Increase Product and Service Video Views

Fully-managed Service

Optimize Campaign ROI

Exclusive & UniquePlacements

Brand SafeTargeting


TESTIMONIALS

www.ntent.com I @withntent I 877.861.2230 11

WHAT OUR PARTNERS ARE SAYING…

NTENT has been one of our most important partners over the past decade. Their technology has enabled our clients to get the right message to the right people in our industry at the right time. It is an excellent tool which has proven valuable to our advertisers and has helped our efforts in renewing their programs with us each year.”

Brad BergerPresident & PublisherSupplyChainBrainKeller Publishing

NTENT is a terrific partner. We have trusted them to work directly with our customers and they have done it professionally and with great respect for our brand. The service they provide is simply the best online marketing tool available. A valuable asset to our business.”

Orlando LlerandiPublisherDesign RetailEmerald Expositions

The NTENT content targeting program provides our customers with consistent measurable return which works very well within the existing digital portfolio we offer to the market. Whether it be supporting our sales teams with initial pitches or handling customer service workload I have found the team at NTENT to be professional great to work with!”

Cameron MarshallNational Advertising Mgr.Building | Building Design UBM Built Environment

The NTENT team is an invaluable partner for our business development organization. Not only is their semantic/contextual advertising product suite a necessary and important product to sell, the support, execution and delivery of the product is stellar. Our sales reps rely on the campaign support team to join them on sales pitches, and are happy to allow one-to-one contact between our clientele and NTENT staff to ensure smooth delivery of campaigns. Furthermore, NTENT management and engineering has actively engaged in making the products more seamlessly integrated into our sites, and deliver class leading performance in the contextual space. I highly recommend partnering with NTENT in order to grow and modernize digital advertising offerings.”

Jonathan ChristisonDirector, Commercial Business DevelopmentCell PressElsevier Life Science


CASE STUDIES

www.ntent.com | @withntent | 877.861.2230

Step 1: Identify the best placement for Sino Biological’s services and products. Cell.com (Cell Press) was chosen, as it is a much respected site in the biomedical research community reaching a highly relevant and engaged audience.

Step 2: With NTENT’s Native Ads; real-time parallels were drawn between structured and unstructured data, allowing us to deliver the most relevant content and ads from Sino Biological based on users’ intent and interest in related articles on Cell.com.

Using NTENT Native ads on Cell.com, Sino Biological saw an increase in traffic to their targeted product information on their website in under six months. Attaining their goal of driving brand awareness and qualified traffic to their site.

Happy with their result, Sino Biological has already embarked on their 2016 strategy to grow this audience retention on Cell.com.

BRAND AWARENESS INCREASED USING SEMANTIC TECHNOLOGYSino Biological, a leading global biological solution specialist, founded in 2007 in Beijing, P. R. China needed a cost effective way to increase their brand awareness and exposure in the niche field of pharmaceuticals and biotech; as well as within the academic community.

STRATEGY

RESULTS Campaign results over 6 months (March thru December 2015):

• Over 12M branded impressions of Sino Biological Content were delivered

• Their ads have generated well over 7000 qualified visits from Cell.com to their site

• 0.06% CTR attained

• Traffic by device: 84% Desktop | 11% mobile | 5% tablet

CHALLENGE

Our company started at the beginning of the year with a partnership with NTENT, and it has proven to have been a very successful collaboration. We provided our key URLs and images of our products to NTENT, which they used to create ads that ran on Cell.com. Our products have received increased exposure compared with other channels where we have posted ads—more effectively and affordably. We will continue our partnership and campaign with them next year.

“

” 134


RELEVANT AD PLACEMENTS DRIVE AWARENESS FOR ASTA DEVELOPMENT

Asta Development, a leading international developer of project, portfolio and resource management software, was looking for a cost effective way to expand their online marketing efforts to establish a stronger web presence and raise the profile of their brand in the eyes of the influencers and decision makers in the construction industry. Fortunately, the perfect vehicle to accomplish their goals was available via a partnership with Building.co.uk, the leading brand in the construction industry, and B2B Ads with NTENT, a semantic ad matching and related content platform powered by NTENT.

STRATEGY Driving qualified traffic to an immersive Related Company Resources (RCR) program with Asta Development’s web content and marketing collateral was the first step. This co-branded web presence is where visitors of Building.co.uk would engage with Asta’s marketing content in a familiar setting and was pivotal to the success of the campaign. The NTENT team went to work creating engaging ads, using text and images. These ads would be featured alongside relevant articles as “related company resources” driving visitors to compelling lead capture opportunities throughout Building.co.uk website. NTENT’s semantic ad matching technology was deployed to dynamically make all of the connections between the relevant Building.co.uk articles and the Asta content; encouraging qualified visitors to take advantage of web demos, webinars and free trials. Additionally, Asta’s content was Search Engine Optimized, delivering increased exposure and additional reach.

RESULTS Campaign results over 6 months:

• 900,000 branded impressions of Asta Development Content were delivered

• 5,000+ qualified visits from Building.co.uk users

• 8.7 % lift in unique visitors driven by SEO improvements

• RCR program in the top 3 referrers month-over-month

We know that a key part of our target market visits Building.co.uk regularly so having a strong presence on the site gives us regular exposure to influencers and decision makers and we can track clearly the numbers of impressions and views. The support we receive is excellent and very responsive so when we have a new message to get out we can get it on the site as soon as it is available.

“

CHALLENGE

”

15

THE POWER OF INDUSTRY LEADING CONTENT AND RELATED PRODUCTS

www.ntent.com | @withntent | 877.861.2230

Master Bond Inc., a leading adhesive manufacturer, was looking for opportunities to expand their digital footprint and for new, creative ways to promote their products online. Being an industry leader for over 35 years, they had a large repository of field tested best practices and white papers surrounding their products, but knew their technical content could do more to reach and educate potential clients and get the visibility their product line deserves.

STRATEGY NASA Tech Briefs, a premier online destination where engineers and managers gather to learn more about the solutions to deploy on their next big project, is the ideal place for Master Bond to feature their products in a trusted educational environment. Using Marketing with NTENT, a related content and semantic technology platform, Master Bond can "custom publish" their most relevant product information within the NASA Tech Briefs website. Then NTENT’s semantic technology goes to work scanning the articles to discover where Master Bonds technical and product content would be relevant, then dynamically places “Technology Leaders” adjacent to the relevant articles.

There is also a tremendous SEO benefit as Master Bonds content is hosted by NTENT; creating an additional online property that has been designed and optimized to rank organically on all of the major search engines.


• 401,827 branded impressions of Master Bond content

• 15,321 qualified visits from Tech Briefs users

• Relevance and targeting brought an incredible 16.1% CTR from hosted content to corporate website

• SEO impact was huge, as many search terms such as “electrical insulating glue” or “high heat adhesive” Rank #1 in Google!

CHALLENGE


RELEVANT, RELATED CONTENT DRIVES ENGAGEMENT

Expanding on market perceptions is never an easy task, but with Flightglobal’s Marketplace Recommendations we were able to get the exposure we needed to raise awareness for all the levels of services we provide.Flightglobal, along with the NTENT team, provided excellent support during the launch of the campaign, as well as with ongoing optimizations.

Tim Boldt Marketing, MRO Services

Delta TechOps, a division of Delta Airlines, is a full service aviation maintenance, repair and overhaul (MRO) company that is faced with the challenge of expanding their market segment by positioning themselves not as an exclusive maintenance service for Delta Air Lines, but for any airline looking for MRO services. To help create this distinction, they deployed a dedicated site, Delta TechOps, to showcase their solutions and educate their market, but were looking for ways to gain additional reach and touch a more relevant, engaged audience.

STRATEGY Flightglobal.com is the leading online news and information provider for the aviation and aerospace industries and is the perfect placement to elevate the solutions that TechOps has to offer the MRO marketplace. But how are all the connections between FG’s content and TechOps solutions discovered?

Through a partnership with NTENT, using their semantic search technology and page-level intelligence, relationships were discovered between structured and unstructured data in real-time and in doing so we were able to target the most relevant content and ads from Delta TechOps to the users’ intent and interest in related articles on FlightGlobal.com. These ad placements featured an image and engaging text to increase click-throughs, driving visitors to interesting industry-specific content and multiple lead capture opportunities throughout the Delta TechOps website.


• 12+ million features on Delta TechOps content

• 5,400 visits to Delta TechOps marketing content from Flightglobal.com users

“

”

CHALLENGE

Helen Murphy | Senior Vice President B2B | [email protected] I UK:0203 286 6276 US:646 561 8627

delivering value and relevance

ntent b2b content marketing solutions

Internet