why do social media
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TRANSCRIPT
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WHY DO
SOCIAL MEDIA?
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WELL HELLO...
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SOCIAL MEDIA
REVOLUTIONCredit for ‘Social Media Revolution 2’ video goes to @equalman
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OVERWHELMED?
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PLEASE RELAX• You will never be able to keep
up with everything at all times• Take little steps• When in doubt, Google it
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WHAT DOES IT MEAN FOR
YOUR BUSINESS?
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CONNECT WITH...
•Customers•Suppliers•Influencers•Colleagues•Media
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BE KNOWN FOR...
•Your expertise•Sharing information•Great reputation•Supporting others•Helping people
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ADD VALUE TO...
•Your current customers•Your future customers•Your industry•Your community•Yourself
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BUILD YOUR
TRIBE(check out sethgodin.com)
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WHERE THE MAGIC
HAPPENS!
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Welcome Tab
Also known as a ‘Landing Page’
Follow her on Twitter
‘Like’ the page
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Tabs and Apps
Customised profile Picture(200 x 600)
Post by Mari (sharing an article)
Post by fan (in this case it’s a question)
Comments and ‘Likes’ by fans
Wall
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YouTube App (go to involver.com)
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Design Competition App (go to polyvore.com)
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Facebook Questions
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Tagging in Facebook (use an ‘@’ in front of the page name)
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Data capture (email lists)
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Competitions (head to wildfireapp.com)
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Facebook Places
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Facebook Stores
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Facebook Connect and ‘Like’ (stylecheckup.com)
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Facebook Advertising & Sponsored Stories (targeting!)
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Facebook Insights
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Twitter.com
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Twitter.com (my ‘tweets’)
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Twitter.com (my ‘stream’ – tweets from people I follow)
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Twitter.com (my ‘mentions’ – tweets to @carolinebosher)
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Twitter.com (# hashtags)
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Twellow.com (Yellow pages for Twitter)
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An example of Twitter in action
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Make things a bit easier (Social Media dashboards)
Hootsuite.com Tweetdeck.com
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LinkedIn Personal Profile
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LinkedIn Recommendations
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LinkedIn Groups
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LinkedIn Answers
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LinkedIn Applications
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YouTube (Big Tony The Plumber)
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WordPress.com (sign up for an instant blog)
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WordPress.org (host your own blog and customise)
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WordPress.org (themes)
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Foursquare (venue check-in)
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Foursquare (friends)
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Foursquare (badges)
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Foursquare (explore)
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Foursquare (mayorships)
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Foursquare (specials and tips)
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EXTRA
STUFF
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Groupon (groupon.co.uk)
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Flash Sales (livingsocial.com)
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Mobile Payment (squareup.com)
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Google Keyword Tool (adwords.google.co.uk)
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THINGS TO
CONSIDER
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• Social Media helps Search Engine Optimisation (SEO)
• Add your Social Media links to everything – on and offline•Legal advice•Listen first, talk later•Be nice
• Do a little each day – don’t spread yourself thin• Never be afraid to ask for help (use Social
Media to help with Social Media)
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CONTACT DETAILSTwitter: @carolinebosherEmail: [email protected]: 07731 799 530