wholesale options for small isps
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Wholesale Options for Small ISPs - delivered to Commsday Summit - Wholesale and Datacentre - Sydney July 2013TRANSCRIPT
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens
WHOLESALE OPTIONS FOR
CEO & Chief Architect, eintellego Networks Director of the Internet Society of Australia
SMALL ISPs SKEEVE STEVENS
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHO AM I?
• Founder of eintellego Networks – Outsourced (Cloud) Engineers • Specialists in building VerFcally focused ISPs • Bringing Service Provider knowledge to the Enterprise space • Customers in 5 countries, projects in over 10
• Been involved in the ISP community for over 15 years
• Built over 200 pico-‐small ISPs across Australia/South East Asia • aka The ISP Guy – focusing on the ISP industry
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
MARKET CONSOLODATION Where did all the ISPs go?
WestNet
OzEmail
TransACT
iiNet
iiNet
iHug
Netspace
AAPT Residential
10+ Others
Froggy
Esclipse
AOL|7
Commander
iPrimus
M2 Group
Hotkey
West Australian Networks
Datafast
aaNET
Platform Networks
EFTel
Club Telco
Dodo
Other small ISPs
VivaNET
Planet Netcom
Internode
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
MARKET CONSOLODATION …continued
B Digital
PPC-1
Pipe Networks
TPG
TPG
Comindico
Soul
IntraPower/Trusted Cloud
RequestDSL
Powertel
Nextep
AAPT
Telecom NZ
Wizz
Star-Tech
Clever Networks
BigAir
BigAir Grop
Vivid Wireless
Unwired
Optus Internet
Optus
iBurst (Customers)
AccessPlus
Allegro
Uecomm
Link Innovations
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHY BE A SMALL ISP?
• You get to build creaFve soluFons the big guys can’t
• You own the customer and branding
• It is rarely about the money
• What is ‘small’ ? • Obviously, size is the primary classificaFon
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
ISP SIZES How Many ISPs?
Pico ? 10 -‐ 100 Micro ? 100 -‐ 500 Small ? 500 – 1,000 Medium 49 1,000 – 10,000 Large 24 10,000 – 100,000 Very Large 8 100,000+
• Medium-Very Large defined by the Australian Bureau of Statistics, the rest I defined • June 2012 ABS Data - http://www.abs.gov.au/ausstats/[email protected]/Lookup/8153.0Chapter6Jun%202012 • ACMA Fact Sheet - http://www.acma.gov.au/WEB/STANDARD/pc=PC_1723 • Lifehacker - http://www.lifehacker.com.au/2011/02/smaller-isps-are-a-dying-breed-in-australia/
• ACMA say there are over 800 ISPs in Australia • ABS say there are about 81 ISPs with over 1000 users in Australia (June 2012) • That means there are over 700 Pico to Small ISPs • Total ISPs – June 2011 = 97; Dec 2011 = 91; Jun 2012 = 81 (closing or merging?)
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
HOW TO SURVIVE AS A SMALL ISP • Be InnovaFve
• RelaFonship driven
• You must be verFcally focused – have a niche or micro-‐niche
• What does it mean being niche focused? Examples
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Focus
Industry
Ethnic
Finance
Education
Mining
Food
Media
Real Estate
Entertainment
Sports
Aged Care
Sex
Age
Religion
Legal
Construction
Engineering NGO
Energy
Government
Italian
Chinese
Greek Korean
German
Arabic
Hobbies
Others?
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Examples – Regional Focus - Community Telco and Ace
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Examples – Legal Industry - BarNet
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Examples – Age Vertical - Seniors
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Examples – Real Estate Vertical
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Examples – Metro Fringe DR/Wholesale Vertical
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
NICHE/ MICRO NICHE Examples – Ethnic Focus - Japanese
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHOLESALERS
• Very DFO – very few pure wholesale
• Bunnings
• No one wholesaler does everything
• Loca?on Loca?on Loca?on
• Shop around
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHOLESALER TIERS
Tier 1 Own infrastructure ONLY Tier 1.5 Own infrastructure + Others Tier 2 Minimal of own infrastructure, normally an aggregator of T1 and T1.5 Tier 3 Normally an aggregator of T1, T1.5, T2
• These are my definiFons
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHOLESALE SERVICES Who Do I Buy Off?
BigAir
NBNCo
Telstra
Tier 1
FirstPath
ispONE Exetel
Tier 2
AAPT
Vocus
Optus
Tier 1.5
Nextgen
TPG/Pipe
M2 Group iiNet
WIP
Highway 1 aka
ZettaNet
Megaport
Uecomm
RWTS Tier 3 Inabox Simtronic Many others
NTT
iseek Cirrus
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHOLESALE SERVICES What Can I Buy?
Infrasturcture
Standard
xDSL
Billing
Carrier
Virtualisation
EFM/EoC Transit
Design
PABX
Ethernet (VLANs)
VoIP PSTN
Hosting
XaaS
Voice
Value-Add
Dark Fibre VPLS/MPLS
1300/1800, 13
Co-location Video Voice
Re-bill
Software
Security Storage
Platforms
3G/4G/etc Wireless
SEO Domains CMS Filtering Many many more
ISDN 56k (yes?!) ATM NBN Peering International Links
ISDN
Compute Content Delivery
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHOLESALE SERVICES Datacentres
Specialised
Fujitsu
NextDC
Rackspace (Digital Reality)
Large
Vocus
Equinix Globalswitch
HP
PowerTel/AAPT
Gore Hill
Telstra Optus
Medium
Micro
Carriers
Vendor
Pipe Networks
Global Centre
Verizon
Eftel HarbourMSP Anchor Managed Primus
EDC IDC Metronode
Other Carriers
Boutique
Macquarie Telecom
Ninefold
PacNet/NTT
MANY more
Pipe Networks (Sydney)
SIS, Simtronic,
etc
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
WHAT’S NEXT?
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
• We’re starFng to see maturity in wholesale
• TradiFonally ISPs have stayed within their field of experFse
• It is going to go both direcFons (I will explain in a moment)
• It is easier than ever to sell “you”-‐branded products • OEM everything
DIVERSIFYING New Markets
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
Telephone Home / Business VoIP Mobile
Internet Services Power & Gas Insurance Home, Contents, Car
Retail Stores Alarm Monitoring Others to come? Health? Financial Services?
Dodo
DIVERSIFYING
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
Fuel Mobile Services
Supermarkets Groceries Clothing
Credit Cards Credit & Prepaid
Insurance Home, Contents, Car
Others to come Internet Access? Health?
Coles/Woolworths
nbn Internet
DIVERSIFYING
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
• Partnerships • Telstra + Paypal
• Small ISPs will soon be able to sell everything • Energy, Fuel, Insurance, • Music, TV, other entertainment
DIVERSIFYING
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
FRIENDS OF THE SMALL ISP Easy as
• Vocus (Fibre, DSL, NBN, Voice DC’s)
• iSeek (Wholesale) • TPG (DSL, EFM, Fibre (Pipe)) • AAPT (Wholesale DSL, EFM, NBN) • NextDC (DC’s) • Equinix (DC’s) • Anything Bevan does
• GlobalSwitch Tenants (Pipe, HarbourMSP) • Peering – Pipe, Equinix, WAIA, Megaport • X-‐Connect AggregaFon – Megaport • FirstPath (Fibre, VDSL, Building Access) • Inomial (Billing) • BigAir (Wireless P2P) • Other Tier 3 Aggregators • The ISP Community (AusNOG/NOGList)
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
HOW EASY IS IT TO BE AN ISP? Summary
• Many Wholesale Providers • Outsourcing
• OperaFons, Support • MarkeFng • Systems (Billing, DNS, HosFng, etc)
• Vendors (New and Refurb) • Consultants
• eintellego Networks / io Networks – probably others • The Community
• AUSNOG, NOGList, APNIC, NZNOG
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
THE BOOK So, You Want To Be an ISP?
Coming Soon – end of 2013
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens Skeeve Stevens
Wholesale Options for Small ISPs
Case studies will be provided which will be based on some ISPs that I’ve worked with over the last 15 years such as: Datacentres, colocaFon/hosFng providers, wholesale ISPs, residenFal ISPs, virtual ISPs and others.
Case Studies
Websites, Mailing-‐lists, Chat, Podcasts, Consultants, CerFficaFons, etc
Resources
THE BOOK What’s in it?
Detailed informaFon about all aspects of an ISPs network, including their core switching, rouFng, redundancy, scalability, security (DoS) & more.
Technical Stuff
xDSL, Fibre (Lit and Dark), Copper (EFM), Ethernet, Wireless, Satellite, 3G/4G wholesale, including some old technologies such as Dialup/ATM/etc.
Tail Technologies
LNS/LAC, RouFng, MPLS, CGN, Transit providers, Peering and types of peering, Datacentre types.
ISP Technologies
A brief overview will be provided on networking vendors such as: Juniper, Cisco, Brocade, IBM, HP, SDN Technologies, VirtualisaFon, Vyapa, MicroFk, as well as some wireless – all as it all pertains to Service Provider equipment.
Networking Vendors
Should you or shouldn’t you be even thinking about doing this? Telling the reader the good and the bad.
Thinking About It
Staffing, Equipment, ISP types/models, Target markets, Legals, Customers, Outsourcing, Products, MarkeFng.
Before You Start
The Community, Conferences, OrganisaFons, Business operaFons, innovaFon of technology, trends, strategy.
Life as an ISP
Internet Governance, IANA/RIR and IP Addressing especially APNIC, IETF and ISOC, DNS, RouFng, Wholesale Providers.
How Stuff Works
OperaFonal Support Systems such as AuthenFcaFon, Provisioning, Helpdesk, Billing, Monitoring, Backup, etc.
OSS
Wholesale Options for Small ISPs
COMMSDAY WHOLESALE + DATA CENTRE SUMMIT SYDNEY 2013 Skeeve Stevens
THANK YOU eintellegonetworks.com
@eintellego @skeevestevens @theispguy
/eintellegonetworks
Thanks to: -‐ AusNOG Mailing-‐List Members -‐ Shara Evans, Market Clarity
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