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KIRSTY PRICE - SOCIAL MEDIA SPECIALIST
WHO AM I?
ABOUT KIRSTY PRICEKirsty Price is a Social Media Specialist who helps businesses skyrocket their social media
success.
With over 7 years of experience in the marketing field, Kirsty has worked on social media for
some of the world’s most iconic brands, including Amazon, Google and Johnson & Johnson.
Kirsty believes that with the right strategy, tactics, systems and processes, every business can
experience truly amazing results from social media.
Featured in Econsultancy as a contributing social media expert, Kirsty prides herself on
getting her clients real results. She takes a strictly ‘no jargon’ approach to social media and
helps businesses see exactly how their social media activities are translating into the things
that matter most to them – awareness, engagement, traffic, leads and sales.
BRANDS I’VE WORKED WITH INCLUDE:
SOCIAL MEDIA CAREER HIGHLIGHTS● Devised and implemented the social media strategy for Amazon Appstore UK which resulted in a 513%
increase in Facebook engagement and a 1,035% increase in Twitter engagement
● Achieved a 7.8% average monthly engagement rate for Emma’s Diary, an award-winning pregnancy website
● Delivered a 36% increase in Emma’s Diary’s Facebook and Twitter following in just over a year
● Responsible for an 89% increase in organic engagements for Compeed (a J&J brand)
● Worked on the world’s first real-time Twitter video integration for Fisherman’s Friend
● Featured as one of Econsultancy’s contributing social media experts twice in December 2016 (here and here)
● Planned & managed a social advertising campaign which achieved great community growth for just 4p per like
● Launched and managed the social presence of 4 international partwork publications
● Managed a high five figure social advertising budget for a Fortune 100 company
● Organically grew the Facebook page of a bar, restaurant, nightclub and gig venue from 0 to over 18,964 people
in just over a year
PRESS & MEDIA FEATURES
EDUCATION & TRAINING● The University of Aberdeen - 2007-2011
○ MA (Hons) Politics & International Relations, 2:1
● Hubspot Academy - 2012
○ Certified Inbound Marketing Professional with
Honours Distinction
● The Digital Garage (Google) - 2016
○ Certificate in Online Marketing Fundamentals
● Twitter Flight School - 2016
● Facebook Blueprint - Ongoing Training
● Social Media United - Ongoing Member
HOW CAN I HELP YOU?
SPECIALIST SOCIAL MEDIA SERVICES● Social Media Strategy Development
● Full Service Social Media Management
○ Social Media Account Setup & Optimisation○ Content Creation - Copy, Graphic Design, Photography
& Videography○ Community Management & Customer Service○ Social Advertising, Lead Generation & Sales Funnels○ Influencer Outreach Campaigns○ Stand Alone Campaigns & Competitions○ Social Listening, Analytics & Insight
● White Label Services for Digital Agencies
● Consultancy, Training & Workshops
● Blog & Email Content Production & Management
CASE STUDIES
YOGABELLIES - TRAINING & CONSULTANCY● Engaged by YogaBellies founder & Dragon’s Den
Winner Cheryl MacDonald to help the brand uplevel their organic social media marketing efforts - at both the HQ and franchisee levels.
● Social Media Goals:
○ Raise Brand Awareness○ Build Community○ Engage Community
● Delivered social media training session to YogaBellies franchisees at their annual CPD event
● Post-training - Supported franchisees with Facebook Ad copy & creative, audience targeting and budgets
YOGABELLIES - HQ RESULTS
Raise Brand Awareness
Engage Community
Build Community
Average monthly reach of 156,036 people
4.37% increase in Page Likes over 3 months
Average monthly engagement rate of 2.5%
YOGABELLIES - FRANCHISEE RESULTS & FEEDBACK
PROCIRCLE - SOCIAL MEDIA STRATEGY, MANAGEMENT & ADS● Engaged by recruitment technology startup ProCircle
to develop their social media strategy and then manage their paid and organic social media activities on a daily basis.
● Social Media Goals:
○ Raising brand awareness with accounting & tax professionals in the UK
○ Building a and nurturing an engaged community of accountants
○ Driving traffic to the website & encouraging beta tester registrations
PROCIRCLE - RESULTS
Raise Brand Awareness
Engage Community
Build Community
Average monthly reach of 35,000 people on Facebook
and 16,000 on Twitter
Niche social community grown from scratch to
1,200+ UK-based accounting & tax professionals
Average monthly engagement rate of 3.09%
on Facebook and 1% on Twitter
CONTENT PORTFOLIO
AMAZON APPSTORE UK
AMAZON APPSTORE UK
AMAZON APPSTORE UK
COMPEED
EMMA’S DIARY
EMMA’S DIARY
EMMA’S DIARY - BLOG WRITING SAMPLES● The 20 Weirdest Pregnancy Cravings I’ve Ever Heard● 10 Amazing Facts You Probably Didn’t Know About Pregnancy● The 7 Habits of Highly Effective Mums● 10 Creative Ways to Announce Your Pregnancy Online● The Ultimate List of Baby Name Trend Predictions for 2015● The Top 10 Parenting Concerns● 5 Easter Egg Alternatives for Your Little Ones● The Top 10 Most Bizarre Pregnancy Traditions Around the World● The Top Royal Baby Name Predictions● The Size of Your Baby in Fruits & Vegetables● 10 of the Most Weird and Wonderful Baby Names I’ve Ever Heard● The Secret Technique for Perfect Tooth Brushing● Ten of the Best Baby Shower Ideas for 2015● Top 10 Products for a Nursery that will Grow With Your Little One● 10 Things You Need to do to Prepare for Your Baby● 10 Reasons to Visit The Baby Show
ART THERAPY MAGAZINE
THE ART OF KNITTING MAGAZINE
JUDGE DREDD THE MEGA COLLECTION
DOCTOR WHO: THE COMPLETE HISTORY
GOOGLE UK FOR BUSINESS
YOGABELLIES
FRESHMINDS
DMA PARTNERS
DMA PARTNERS - BLOG WRITING SAMPLES● How to Create an Integrated Communications Platform● 3 Simple Steps to Get Started With Persona Development● 3 Steps B2B Businesses Can Take to Embrace Digital
Transformation● 3 Innovative Ways to Use Your B2B Marketing Budget in
2018● 5 Trade Event Preparation Tips for Travel Marketers● 5 Ways Blockchain Will Impact Travel Trade
Communications● Design Classics; 5 Brand Logos That Have Stood the Test of
Time● 4 Ways to Stand Out from the Crowd at Your Next Event● The DMA Partners Approach to Award-Winning Workplace
Interior Design● Getting to Grips with GDPR - An Easy Guide● 5 Ways to Craft Captivating Content Around an Event
PROCIRCLE
SACRED SOUL HOLISTICS
SACRED SOUL HOLISTICS
TESTIMONIALS & ENDORSEMENTS
RICKY GILL - SENIOR TECHNICAL PROJECT MANAGER
“Exceptional talent with a work ethic and level of dedication like no other.”
“I had the privilege of working with Kirsty during my time at PSONA Social. She is an exceptional
talent with a work ethic and level of dedication like no other.
She is a motivated individual with an impressive knowledge of Social Media ranging from social
strategies to paid ads and has strong desire to get the job done to the highest possible standard.
Kirsty strives to stay abreast of the newest social platforms and features which in turn only betters the
team and clients that are working alongside her. As a plus point, Kirsty is down to earth individual with
meticulous time management and planning skills.
I wouldn’t hesitate to recommend Kirsty's services to anyone.”
LYNETTE ELLISON - CLINICAL NUTRITIONIST
“Powerful techniques that will totally transform the process of attracting clients”
“To my delight Kirsty has over delivered very professional work. I am really excited about the ideas
she has given me to promote myself! Kirsty illustrates perfectly some powerful techniques that will
totally transform the process of attracting clients. The marketing plan will definitely produce results.
In many ways, it’s so simple to put into action, that after running a business for over 15 years I can’t
believe I’ve not investigated this before.”
NORA LEACH - COMPANY DIRECTOR
“I wouldn’t hesitate to recommend her services to anyone”
“I worked with Kirsty and I wouldn’t hesitate to recommend her services to anyone. Kirsty provides
extremely valuable and actionable information quickly and in a way that is easy to digest. Kirsty
doesn’t deliver the typical run of the mill marketing advice you would expect from marketing
consultants and she definitely over delivers!”
