Beautiful distinctive mature trees

An important lunchtime spot with limited seating

Various anti-social issues

Poor accessibility

Limited flowering plants and biodiversityFlexible space not fulfilling its potential Important pedestrian route

• The existing mature trees and plants are precious in this busy urban environment and should be retained.

• Anti-social issues need addressing, including the use of planting beds as a lavatory, street drinking, rubbish and rats.

• The gardens are popular with local residents, workers and shoppers and should provide more opportunities for seating, including benches with tables for the local street food market.

• The space should continue to allow people to move through easily.

• The space is not accessible.

• Any new planting should be more colourful and attract wildlife.

• The existing hard space could have more events.

• The Fitzrovia mural and war memorial are important to the history of the area and need restoration.

• The regenerated space should use high quality materials.

• To create a safe and attractive public space that celebrates the different characteristics of Whitfield Gardens, as ‘urban square’ and ‘urban garden’.

• To adhere to ‘secure by design’ principles to create a space where people feel safe and where anti-social behaviour is discouraged.

• To support the dual function of the space, as a place both to relax and move through easily.

• To provide a range of seating that is attractive and comfortable.

• To provide a coherent identity that responds to local character and is interpreted through an appropriate palette of high quality furniture, materials and planting.

• To include planting that is attractive, biodiverse and easy to maintain.

• To ensure flexibility to allow the square to host appropriate events.

• To restore the existing Fitzrovia Mural and War Memorial.

• To introduce new lighting that creates a safe and attractive night-time environment.

• To provide graded routes and level access to achieve an inclusive space.

What you told us?

Whitfield GardensPublic Realm Proposals

TOTTENHAM

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EUSTON ROAD

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STORE STREETBRITISHMUSEUM

IntroductionThe West End Project is Camden Council’s £35 million scheme to deliver exciting improvements to the heart of Camden’s busy West End. Major changes underway include Tottenham Court Road and Gower Street/Bloomsbury Street becoming two-way to traffic, reducing congestion and air pollution, speeding up bus journeys and providing new and safer provisions for cyclists.

One of the most significant transformations is the creation of new and regenerated public and green spaces, including Whitfield Gardens, an existing space lying at the heart of the area. The project will revive this cherished green space, providing a safe and attractive garden for residents and visitors, new opportunities for seating and occasional events, high quality materials and the restoration of the Fitzrovia Mural.

Camden Council has consulted with residents, businesses and local interest groups to create concept ideas and understand local issues. The following designs have been developed from these ideas following further technical studies and survey work.

For more information or to comment on the proposals please email us at westendproject@camden.gov.uk, get in touch via LinkedIn, Twitter or Facebook or call our 24 hour telephone number: 0845 3308 743. Deadline for feedback is 31st August 2018. There is also a project information drop in available at The Building Centre 26 Store St, Fitzrovia, London WC1E 7BT – for the latest opening times see our website:www.camden.gov.uk/westendproject

To deliver the West End Project we are working in phases to keep disruption to a minimum. Regeneration of Whitfield Gardens is expected to be completed by Spring 2019.

Whitfield Gardens

West End ProjectALFRED

PLACE

How we have responded

Existing space

TOTTENHAM

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TOTTENHAM STREET

WHITFIELD STREET

Urban garden - Intimate and tranquil

Urban Square - Open and flexible

Open views

Reduced potential hiding places

Uninterrupted sight lines

2.2m

Level surface

Mature trees to be retained

New green structure and setting to the urban garden

Very gentle gradient (typically 1 in 60)

Proposed for removal(poor quality)

Green edge defining the urban square

Accessible Graded route (1 in 21)Stepped access (feathered)

Occasionally sunny

Sunniest

Least sunny

Cafe seating

More intimate social spaces

People looking for places to enjoy lunch

Seating edges

Respond to key pedestrian routes

Provide an accessible place Respond to the sunCreate opportunities for al fresco dining

Promote a sociable placeCreate a strong green identityRetain mature trees

Two complementary spaces with clear roles and functions

Create a safe place

Whitfield GardensPublic Realm Proposals

Key Principles

The Vision...R E V I V I N G A C H E R I S H E D G A R D E N

T W O S P A C E S I N O N E - S A F E - G R E E N - S O C I A B L E - H I G H Q U A L I T Y - A P L A C E F O R E V E R Y O N E

The Vision

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WHITFIELD STREET

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TOTTENHAM

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TOTTENHAM STREET

TOTTENHAM STREET

TOTTENHAM STREET

TOTTENHAM STREET

TOTTENHAM STREET

TOTTENHAM STREET

TOTTENHAM STREET

WHITFIELD STREET

WHITFIELD STREET

WHITFIELD STREET

WHITFIELD STREET

WHITFIELD STREET

WHITFIELD STREET

WHITFIELD STREET

CAFE NERO

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HURCH IN LONDON

STREET FOOD

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SAI NEWS

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STARBUCKS

COFFEE

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This drawing may contain: Ordnance Survey material by permission of Ordnance Survey on behalf of the Controller of Her Majesty's Stationery Office © Crown Copyright 2015. All rights reserved. Reference numberOS Open data / © Natural England / © DEFRA / © DECC / © English Heritage. Contains Ordnance Survey data © Crown copyright and database right 2015 | Aerial Photography -

WEST END PROJECTWHITFIELD GARDENS

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0100031673.ESRI, DigitalGlobe, GEOEye, i-cubed, USDA FSA,USGD, AEX, Getmapping, Aerogrid, IGN,IGP,swisstopo, the GIS User Community

‘Urban Square’Buff granite mix paving setts(to infer a warm and relaxing character)

Screen to proposed bin store

Fully accessible graded route from Tottenham Court Road and Whitfield Street

‘Urban Garden’Resin bonded surface finish(to distinguish two spaces)

Screen to existing substation

New feature railings

Feathered steps

Fitzrovia mural sensitively restored

Scattered seats (movable for event scenarios)

Raised planting and seating areas

Existing trees retained

War memorial sensitively restored and retained in place

Communal dining tables + seating

Litter bins

Light columns

Whitfield GardensPublic Realm Proposals

Proposed Plan

GIG

S RESTAURANT

Buff coloured granite setts to the ‘Urban Square’ to give a more civic identity and durable for anticipated events.

Resin bonded surface dressing to the ‘Urban Garden’ to give a more informal identity and distinguish two spaces

Silver grey granite feathered steps to provide an open and welcoming entrance.

Steel studs and strips applied to warn of hazards (such as steps)

Dark grey powder coated steel upstand to planting areas.

Proposed Materials

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