[whitepaper] from media relation to influencer relation
TRANSCRIPT
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MEDIA RELATIONSFR
OM
INFLUENCERRELATIONS
TO
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Their newsrooms are going empty and their influence is at an all-time low
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Here’s why
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7h TV, radio, print
2:50h digital
source 〉
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DAILY MEDIA CONSUMPTION 2009
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6h TV, radio, print
4:45h digital1:30h social networking
source 〉
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DAILY MEDIA CONSUMPTION 2014
-1h
+1:45h
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To get stories told, brands need to reach both traditional media and influencers on social media
Media relations
Influencer relations
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Get to know your existing contacts
Find influencers
Share shareable stories
Measure results & learn
How to
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Get to know your contacts
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A rolodex
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This is how 70% of media lists look like Not much different from a rolodex
Oftentimes it’s just an email address with a beat
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It’s called media relations for a reason
Turn your email addresses into people
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Do it as you go: Inbox profiles via Rapportive
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Follow them on social media Read their updates every day
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✔ Build multiple lists ✔ Keep them manageable
✔ Interact ✔ Combine strategic &
conversational msgs
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Get an influencer CRM Enrich your Excel list automatically
with Prezly
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Also read the articles of your contacts subscribe to updates of digital articles
in Feedly
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Findinginfluencers
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Think beyond journalists
✔ Brand fans
✔ Employees
✔ Current & potential customers
✔ Bloggers & social influencers
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Buzzsumo
Find social influencers on Twitter
Lissted Followerwonk
Handy services:
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9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
Multimedia content gets viewed a lot more
9.7x
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email pitch
+social
+web
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Publish stories on your online newsroom.
Having social media press releases makes it easy for people to share your stories and for people to find them via search engines.
Traffic distribution onsocial media newsroom
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An example social media releaseprezly
A PR CRM like Prezly automatically detects the social profiles of your media contacts.
✔ High resolution photos
✔ Infographics
✔ Low resolution image previews
✔ One-click visual downloads
✔ Easy to share on social, including visuals
✔ Works well on mobile devices
✔ Optimised for search engines
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An example multimedia pitchprezly
A PR CRM like Prezly automatically detects the social profiles of your media contacts.
✔ Personalised intro ✔ Multimedia previews
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Stop emailing in the dark
Track your email pitches to seewho’s interested in your stories.
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There are many services that let you track your emails
Sales tool for Gmail
All-purpose newsletter service
PR pitching tool
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Learn which content works
Learn which contacts like your content
Measure to get better at media relations in two ways
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Learn which content works
How to make such dashboards
Build a dynamic dashboard to evaluate outcomes of your content efforts
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Learn which pitched content resonatesprezly
Track outreach with Prezly
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Media relations
Influencer relations
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Get to know yourexisting contacts
Find influencers
Share shareable stories
Measure results & learn
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twitter.com/prezly
prezly.com/blog
Follow us nowprezly
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And external communication teams at brands
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Check a recent case study
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MEDIA RELATIONSFR
OM
INFLUENCERRELATIONS
TO