white pepper 7th june how mobile can dominate
DESCRIPTION
From Awareness to Consideration to Purchase.... Mobile is helping brand and marketing managers, target their brand message to specific Target Group increasing the ROI on marketing spends.TRANSCRIPT
TO HAVE
TO BE
MATERIAL POSSESSION
EXPERIENCIAL SATISFACTION
OWNERSHIP EXPERIENCE
Changing Psychographics of Consumers (High Involvement Goods)
FROM TO
FROM RUNNING AROUND
TO GUNNING AROUND
Objective
Drive
Shopping
Approach
FROM TO
Changing Interaction Mediums of Consumers
Why Mobile Will Dominate the Future of Media and Advertising
Next Big Thing To Watch For
Source:
The Mobile Marketer
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Thursday, 7th June 2012
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Kumar Gaurav
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