Intel Confidential1

Where’s California?Access, Visibility and Culture

Julie DunkleHeadquarters Education Manager

Intel Confidential – Internal Use Only2

Agenda

Where’s California? Issues and Strategies Solution Tactics #1-7 Here’s California! Next Steps Q & A

Intel Confidential – Internal Use Only3

Access

Issues

Regional Fair Density– ~1 of every 5 counties

State Fair or Intel ISEF Funding and Resources

– start/sustain fairs– affiliations and travel – teacher support

Forgotten Areas– rural communities– underserved youth

Strategies

Affiliate Fairs ($) Align CA State Fair with

Intel ISEF Affiliate CA State Fair Start New Fair(s) Support Teachers Web Tools Rural Presentations Target Underserved

Intel Confidential – Internal Use Only4

VisibilityIssues

School funding cuts– Limited inquiry science (K6)

Science research is an unknown– HS: pass AP science tests– College: research thesis

HS students can’t do real research

Competitions unknown– Which ones and benefits

Disconnect with 21st Century Skills

Strategies

Support strong policies– Personalized learning– Standards: rigor/relevance– Alternate assessments

Expose students to fairs– outreach, observers

Expose/involve faculty to science competitions– benefits to students– high levels of work

Expose students to competition opportunities

Intel Confidential – Internal Use Only5

CultureIssues

Isolated Teachers– Reinventing wheel– Competing

Science – not for me– Nerdy, not smart, why

Science – purely for academic interest, not competition

Education costs rising sharply

Celebrate athletics not academics

Strategy

Connect Teachers– Critical friends– Share resources– Honor commitment

Increase prestige - IPYS Celebrate Student Success

– make it fun, cool, visible– local, state, nation

Existing programs– Connect to fairs, share costs

See in action – paint picture

Intel Confidential – Internal Use Only6

Where’s California?

STS Problem: Huge Inverse Relationship 2X Population and ~1/10 Participation

CA STS Applicants in 2000 = 65 Highest State Comparison, New York = 870 Science Competition Participation CA:NY = 7% School-age Population Comparison CA:NY = 196%

ISEF Problem: Huge Inverse Relationship 2.5X Population and ~1/5 Participation CA Intel ISEF Finalists in 2000 = 25

Highest State Comparison, Florida = 112 Science Competition Participation CA:FL = 22% School-Age Population Comparison CA:FL = 250%

Intel Confidential – Internal Use Only7

Tactic #1: School - Proof of Concept Low Hanging Fruit – Lynbrook High School, SJ

Educator Academy Team 2003** Program Seed Grant 2004 - $30,000 Research Program – Amanda Alonzo

Summer course, seminars, after-school program

STS

Stud

ents

STS

Awar

ds*

ISEF

Stu

dent

s

ISEF

Awar

ds0

2

4

6

8

20062010

Results On Map - Asian realtors 2010 STS 2nd Place 2010 ISEF 100%

Grand Awards (8/8) Regional Affiliated Fair

2004 = 8 students 2011 = 55 students

* 2 Finalists and 2nd Place

0 0 0

Intel Confidential – Internal Use Only8

Tactic #2: Expand(1) Regional Collaborative

Intel ISEF Educator Academy Team 2010**

CA Science Research Collaborative 8 Silicon Valley Schools Collaborating

Partner Districts 6, At-Large 2 Focus is on research science and competitions

Mid-Year Results New Programs – 4 clubs and 1 course New SC Course - ISEF 2011 Finalist in 1st yr Intel Teachers Engage - resource bank, BKMs Students Doing Inquiry/Research = 560 (56 comp)

Intel Confidential – Internal Use Only9

Tactic #3: Expand Geo Access

Affiliate Largest Unaffiliated Regional Fairs (Kern), Los Angeles, Orange, RIMS

Affiliate CA State Fair Added 31 additional fairs to 13 already affiliated fairs

Fill Large Fair Gaps Livermore & Tri-Valley (2010 to 2011 = 36% increase) Alameda County - in process with Chabot Science

Museum and Educator Academy Team in 2011**

Results for Access to Intel ISEF = 450% increase Pre CA Strategy – 8 fairs Post CA Strategy – 44 fairs

Intel Confidential – Internal Use Only10

Access to Intel ISEF

AFTER

AFTER

BEFORE

Intel Confidential – Internal Use Only11

Tactic #4: Program - Proof of Concept

Low Hanging Fruit – UC COSMOS Educator Academy Team 2006** Four UCs (Davis, LA, San Diego and Santa Cruz) ~650 students UC Faculty to Intel ISEF and Intel STS Intel Promising Young Scientists: ~30 – UC faculty select

Intel ISEF observer, UC mentor, COSMOS scholarship Intel Research Fellows: ~128 students win ‘fellowship’

Results Built into applications Sustained w/in system 2010 – 33 students win

research grant and 100% complete research project

2010 - $52,000 prize money amongst 10 finalists

STS

Stud

ents

STS

Awar

ds

ISEF

Stu

dent

s

ISEF

Awar

ds*

0

4

8

12

16

20062010

0 0 0 0

*grand awards

Intel Confidential – Internal Use Only12

Tactic #5: Expand(4) Statewide Programs

Expand UC COSMOS Outreach Educator Academy Team 2011** Stanford University Programs

EPGY and RISE for gifted Initiate Intel Research Fellows

Include Graduate Mentors

Target 3-5 Additional Science Programs/year Present to students w/new video

While teaching staff how to present Promote all research-based science and science

competitions

Intel Confidential – Internal Use Only13

Tactic #6: Disadvantaged Outreach

Target/Support Most Disadvantaged East Side Union High School District

Educator Academy Team 1999** 11 comprehensive + 10 other high schools Science Palooza District Fair (~1,000) Intel ISEF Grand Awards = 6

Science Research Collaborative #2 Focused on East Side UHSD Only

Stanford RISE Program – Raising Interest in Science and Engineering

Science Buddies Rural Outreach

Intel Confidential – Internal Use Only14

Tactic #7: Marketing “Science is Cool”

Intel Promising Young Scientists: ~30 Intel Research Fellows: ~33 per year Intel STS Semis = 41, and Finalists = 11 Prize Patrols – Peer Recognition

Assemblies, balloons, large checks Address underclass students Include family, boards, electeds

Media Stories Summer Presentations Intangibles (CEO)

Intel Confidential – Internal Use Only15

Intel Confidential – Internal Use Only16

Intel Confidential – Internal Use Only17

Here’s California!!!

Participation Metric Pre-Intervention2000-2005

Post-Intervention2010-2011

Intel STS Applicants 65 118

Intel STS Semifinalists 12 41

Intel STS Finalists 4 11

Intel ISEF Finalists 22 75

Intel ISEF Grand Awards 11 30

Affiliated Fairs 8 14

Affiliated Counties 13 44

Research Programs 0 6

2011 Intel STS – California 1st, 5th, and 8th

Intel Confidential – Internal Use Only18

Next Steps

Marketing Video State Presentations Research Science is Cool Anyone Can Participate Lots of Unforeseen Perks

Intel ISEF Educator Day ~45 CA teachers Science Research Collaborative #2 Development of Alameda County Fair

Science Research Collaborative #3 Focus on Girls and Hispanics

Intel Confidential – Internal Use Only19

Questions and Answers