when news meets video, digiday video anywhere summit, april 11
TRANSCRIPT
WHEN NEWS MEETS VIDEO
Digiday Video Anywhere Summit04.12.2016
M. Scott HavensGlobal Head of Digital
Bloomberg Media
• 2.5K journalists in 170+ bureaus in 50+ countries• 5,000+ stories produced every day• 3,500+ video streams every minute• Pulitzer Prize in 2015 for explanatory reporting• 29 advertising industry awards in 2015 • #1 syndicator of audio business reports
Delivering media experiences across platformsthat engage an unduplicated global audience of
60MM+
Bloomberg Media
BloombergTelevision
Live | On-demand | Anywhere | Any time | Any screen
• 19.2MM+ unique digital video viewers (+109%)
• 159.4MM monthly video streams (+105%)
• 3.5K+ streams / minute
• 56.2 minutes / viewer\
BloombergVideo
• 360MM+ TV HH WW
• 200K+ monthly OTT
• 330K Terminal Subs
• 19 hours daily live programming
• 232 CEOs (Q415)
3X
30+%
76% OF LARGE BLOOMBERG ACCOUNTS (>$50k) BOUGHT DIGITAL VIDEO
9X
3X BLOOMBERG DIGITAL VIDEO AVERAGE CPM VS. DISPLAY CPM
HIGHER CPMs THAN DISPLAY OR CABLE ADS
VIDEO HALO: CLIENTS SPEND MORE ACROSS ALL PLATFORMS
GROWTH, FASTER THAN ANY OTHER AD MARKET
Premium Video Success
2015 AdWeek Hottest News Network –Reader’s Choice
2015 Best Publisher Innovation in Video New Video Frontiers Awards
BLOOMBERGMARKETS
Live video on the web when it matters
VIDEO-FIRST BRAND THAT CONNECTS LIVE TV AND DIGITAL
C A S E S T U D Y # 1
• Leverages live TV production and studios
• Hosted by digital native Joe Weisenthal
• Live TV on the web during show and events
• Advertising across TV and digital
• Smart, actionable video for markets audience
• Integrated own video player, CMS and TV scheduling software
HELLO WORLD
Video feature in custom article with premium sponsor
DIGITAL ORIGINAL SPONSORED FEATURE SERIES
C A S E S T U D Y # 2
• Debuted on Digital, but for linear TV too
• Produced by native digital video team
• Editorial and Sponsor alignment on topic
• Cinematic production, character-led, for social
• Custom developed video feature article
WHAT IS CODE?TELLING A STORY NATIVELY ON ALL PLATFORMS
C A S E S T U D Y # 3
Code, text, animations and broadcast interviews all on Code
• Paper, pixels, interviews and animations
• Combined writers, programmers and videographers
• Cleared an entire edition for one project
• Custom built feature templates
• Produced by Digital special projects team
3 Key TakeawaysLeverage traditional media for production, execution, quality, talent and technology
Build talented native digital teams – edit, product and social - and embrace distribution
Focus on premium content that lies in the sweet spot between sponsors and editorial
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What’s Next?
Data: use 1st person audience data to create a better, smarter ecosystem
Beyond Pre-roll: make ads more relevant, less intrusive, and better connected across all platforms
Product enhancement : server side video ad insertion, verticalization, AMP, HTML5
$
Thank you
M. Scott Havens [email protected]@msh200
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