finding success in live streaming, digiday video anywhere summit, november 2016
TRANSCRIPT
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Finding Success in Live Streaming
Presented by: Micah GelmanSenior Editor and Director of Video
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1930s
THE WASHINGTON POST
Live streaming is not new…
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1930s
THE WASHINGTON POST
Live streaming is not new…
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1930s 1950s
THE WASHINGTON POST
Live streaming is not new…
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1930s 1950s 1970s
THE WASHINGTON POST
Live streaming is not new…
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1930s 1950s 1970s 1990s
THE WASHINGTON POST
Live streaming is not new…
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1930s 1950s 1970s 1990s
THE WASHINGTON POST
Live streaming is not new…
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THE WASHINGTON POST
…and today
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
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THE WASHINGTON POST
…and today
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
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Plan Ahead Show, Don’t Tell It’s Not a Broadcast
THE WASHINGTON POST
Doing Live WellStanding out in a billion channel universe
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
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THE WASHINGTON POST
Live Technology
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
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Pre Roll and Mid Roll Sponsorships Hybrid
THE WASHINGTON POST
Making MoneyStanding out in a billion channel universe
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
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It’s not TV
Technology is maturing
Economics evolving
• Unlike 360, VR, AR there are well established workflows
• Like everything digital, we are at the beginning
THE WASHINGTON POST
Finding success in live streamingKey Takeaways
Digiday Video Anywhere Summit – Austin, Texas – November 9, 2016
• Don’t broadcast, INTERACT