CREATINGVIDEOCONTENTTHATCONVERTS@RACHELJOSILVER

INTHISPRESENTATION1. A BRIEF HISTORY OF BIRCHBOX VIDEO

CONTENT, WHAT’S WORKED AND WHAT HASN’T

2. HOW BIRCHBOX USES VIDEO TODAY IN 2016

3. CASE STUDY: MILK MAKEUP FACEBOOK LIVE VIDEO

4. TAKEAWAYS

A QUICK WALK DOWN BIRCHBOX VIDEO MEMORY LANE

PERISCOPE

DIFFERENT MEDIUMS/PLATFORMS = DIFFERENT STRATEGIES

4

YOUTUBE:INFLUENCERS+SEARCH INSTAGRAM:VALUE+DELIGHT

FACEBOOK:VALUE+SCALE SNAPCHAT:VALUE+ENGAGEMENT

CASE STUDY: MILK MAKEUP

• SALESLIFT+EXAMPLEOFBESTPRACTICESONTHECHANNEL

• FACEBOOKLIVEVIDEODAY=BESTSALESDAYEVERFORBRAND

• 111%LIFTOVERPAST7DAYAVERAGE• TOPSELLER466%LIFTOVERPAST7

DAYAVERAGE• WEADDEDTONSOFVALUEFORTHE

CUSTOMER• NEW,EXCITING,SEXY,VISUALBRAND

TAKEAWAYS• VIDEOISN’TJUSTPRE-RECORDED,IT’SLIVEANDIT’SMESSENGER

• KNOWYOURMEDIUM/PLATFORMANDTHERIGHTWAYTOENGAGE/MONETIZETHERE

• ADDVALUE• USECOMMONSENSE

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