when glomex is your brand, this is your...

WHEN GLOMEX IS YOUR BRAND, THIS IS YOUR BOOKGLOMEX BRAND BOOK I 2017

IntroductionPage 3-4

?

Our backgroundPage 7-8

Our brand key Page 18-22

Corporate design3-29

CONTENT

Our essencePage 5-6

Our target groups Page 9-10

Benefits & reasons to believe Page 11-15

Pictural WorldPage 30-31

Our brand languagePage 16-17

CONTENT I 2

---------------------------------INTRODUCTION

---------------------------------

INTRODUCTION I 3

glomex is not an anonymous tech provider. We are a brand that interacts with people, talks with clients and deals with fascinating content. For every successful brand, it is key to do this in a consistent way. That’s why we created this brand book.

It is helpful for everybody who is working for glomex.

It gives you a deeper understanding of who we are and what we do.

It describes the tonality and the look&feel of our brand.

It gives you hands on examples of how to use our CI elements.

It is your guide to creating new communication ideas for glomex and develop our brand.

WHY DO WE NEED A BRAND BOOK?

INTRODUCTION I 4

-------------------------------OUR ESSENCE

-------------------------------

OUR ESSENCE I 5

v

WHEN CONTENT IS KING, GLOMEX IS YOUR KINGDOM.

We improve access to, distribution and monetization of premium video content.

We’re not just another video platform, but a professional marketplace.

A place where content owners, publishers and advertisers profit equally.

Where exchanging is easy. Where revenue shares are fair. Where reporting is transparent.

WE ARE GLOMEX - YOUR PREMIUM VIDEO MARKETPLACE

OUR ESSENCE I 6

----------------------------------------OUR BACKGROUND

----------------------------------------

OUR BACKGROUND I 7

THE GLOMEX DNA:technical know how I experience I premium content

COMING FROM GERMANY’S NR.1 BROADCASTER

glomex is a one hundred percent owned subsidiary of ProSiebenSat.1 - Germany’s number one TV broadcaster.

Using the profound knowledge of digital video production and distribution from its parent company, glomex offers an easy to operate, web-based platform.

Where owners of professionally produced videos and web publishers can trade content for reach – easily and without friction.

OUR BACKGROUND I 8

-------------------------------------------OUR TARGET GROUPS

-------------------------------------------

TARGET GROUPS I 9

CONTENT OWNERS PUBLISHERS ADVERTISERS

“I want to offer relevant content to my users and thereby

increase revenue for my website.“

“I want to address and engage with the right audience on brand-

safe websites...“

“I want to increase reach and revenue of my content and get maximum reach,

but at the same time remain in full control.”

Managing Directors, Entrepreneurs, Editors, BusinessDevelopers, Product & Program Managers at (web) videoproductions and rightsholder as well as TV broadcasters.

Managing Directors, Entrepreneurs, BusinessDevelopers, Media & Marketing Managers, Editors

and Licensing Managers at all kinds of publishing websites.

Marketers & Media Planners,media agencies.

ONE PLATFORM FOR DIFFERENT DEMANDS

TARGET GROUPS I 10

BENEFITS & REASONS TO BELIEVE

--------------------------------------------

--------------------------------------------

BENEFITS & REASONS TO BELIEVE I 11

MORE REVENUE. MORE REACH. MORE QUALITY.

How can you profit from professionally produced video content? How can you reach a broader audience with your videos? How can trading with video content become easier and more convenient?

Answering these questions brings us to the main benefits glomex has to offer.


v

glomex is a great way to increase their revenue. By profiting from our huge variety of premium video content.

BENEFITS FOR PUBLISHERS

An unique pool of 140.000+ premium videoclips.Free access, no usage fees, intuitive usability.Minimum editorial effort by using Playlists, Curated Playlists or Content Plugins.

FURTHER BENEFITS:Excellent video player technology.Premium-quality video advertising.Attractive revenue shares, starting from the very first video click.

PLUS:Our Curated Playlist feature makes it easier than ever to keep your videos up to date. A constant “content push“ for your website.


glomex opens up new revenue streams to monetize their video content. By reaching a bigger audience with our extensive publisher network.

FURTHER BENEFITS:

PLUS:

BENEFITS FOR CONTENT OWNERS

Complete transparency and security in online distribution of their video assets.Possibility of own and custom-made advertising concepts.

Content owners can act as curators for our Curated Play-list feature. Thus, they can control selection and reach of their content and generate additional revenues.


Access to a network of premium websites in Europe.Brand promotion by creating online reach for your videos.Free use of our award-winning infrastructure for online video management.

v

glomex is the leading premium multiscreen video platform and trusted video network enabling mass media video campaigns targeted directly on the right audience in a fully brand safe environment.

BENEFITS FOR ADVERTISERS

Access to the profiles of millions of unique users in real time.We ensure the utmost qualitative and brand safe advertising environment.Premium advertising formats – creation and optimization of all regular as well as unique and tailored video advertising formats.Highest standards of data security and data privacy.Campaigns on any device: from desktop, tablet and smartphone to smart TV.

PLUS:The remuneration model: a Cost per View (CPV). Our standard approach to ensure video ads a fully viewed or interacted with (whichever comes first).


------------------------------------------------OUR BRAND LANGUAGE

------------------------------------------------

OUR BRAND LANGUAGE I 16

Let’s avoid buzzword bingo.Let’s use catchy, clever headlines to raise attention and sum things up.Let’s avoid endless, complicated sentences.Let’s find clever ideas to describe technical features.(e.g. „one stop platform“, „kingdom“ etc.)Let’s use bullet points, if texts get too long.

PERSONALITY & VALUES Humor: smart & entertaining Language: engaging & preciseBehavior: professional & relaxed Image: confident & captivatingTemperament: dynamic & cheerful

Although we are a B2B platform addressing professionals in the first place, we don’t talk like stiff bankers. Our language is smart, concise and easy to understand. This is important because our business is already complicated enough.

LET’S TALK BUSINESS, BUT THE SMART WAY

OUR BRAND LANGUAGE I 17

-------------------------------------OUR BRAND KEY

-------------------------------------

OUR BRAND KEY I 18

Innovative, scalable cloud-based platform, broadcaster level content rights management, unique expertise in ad sales and online distribution, data management and advertising, international B2B marketplace for the online video economy, demand-side platform for ad exchange.

TARGET GROUPS

PUBLISHERS Websites and apps

INSIGHT “I want to increase revenue for my website through

better ad sales. For that, I need to offer my users relevant content at the right time that is easy

to integrate.”

ADVERTISERSMarketers, Media Planners,

media agencies

INSIGHT „I want to address and engage with theright audience on brand-safe websites.“

CROWN JEWELS

CONTENT OWNERS TV broadcasters, professional web-only

production studios, artists, brands

INSIGHT “I want to increase reach and revenue of my brand

and get maximum reach, but at the same time, remain in full control.”

OUR BRAND KEY 1/3

PERSONALITY & VALUES Humor: smart & entertaining Language: engaging & precise Behavior: professional & relaxed

Image: confident & captivating Temperament: dynamic & cheerful

OUR BRAND KEY (1/3) I 19

OUR BRAND KEY

We are glomex. Your online marketplace for premium video content. We improve access to, distribution and monetization of professional video content. We’re not just another video platform, but a professional marketplace

where content owners, publishers and advertisers come together. Where trading is easy. Where revenue shares are fair. Where reporting is transparent.

“WHEN CONTENT IS KING, GLOMEX IS YOUR KINGDOM.“

BRAND PROPOSITION / ESSENCE

BENEFITS & DIFFERENTIATORS REASON TO BELIEVE

CREDIBILITY

Benefit:glomex is a media tech company that fuels the global online video economy by providing a unique, internationally scalabe B2B platform for video distribution and advertising. Differentiators:An open content marketplace that facilitates the distribution andmonetization of professionally produced videos in a brand-safe, international publisher network. Best-in-class video delivery, content rights management, data infrastructure and ad tech stack.

The rapid increase of the online video and video advertising market. A technologically sophisticated media exchange platform. A fully scalable, international business model.A boost for the online video economy by providing one platform for professional licensors, advertisers and websites.No setup fees and monthly cost.

Winner Gartner Award 2016 Member of IAB Europe

2/3


OUR BRAND KEY 3/3

INFRASTRUCTUREOur technical infrastructure

solutionsOur video exchange platform Our ad-sales services

MARKETPLACE ADVERTISING

BRAND ARCHITECTURE


Innovative, scalable cloud-based platform, broadcaster level content rights management, unique expertise in ad sales and online distribution, data management and advertising, international B2B marketplace for the online video economy, demand-side platform for ad exchange.

The rapid increase of the online video and video advertising market.

A technologically sophisticated media exchange platform.

A fully scalable, international business model.

BRAND ARCHITECTURE

BENEFITS & DIFFERENTIATORS REASON TO BELIEVE

PERSONALITY & VALUES

Brightcove, Kaltura, Ooyala, the Platform, Tout, Teeds, Verizon (vidible / Snack TV)

TARGET GROUPS

Benefit:glomex is a media tech company that fuels the global online video economy by providing a unique, internationally scalabe B2B platform for video distribution and advertising. Differentiators:An open content marketplace that facilitates the distribution and monetization of professionally produced videos in a brand-safe, internationalpublisher network. Best-in-class video delivery, content rights management,data infrastructure and ad tech stack.

We are glomex. Your online marketplace for premium video content. We improve access to, distribution and monetization of professional video content. We’re not just another video platform, but a professional marketplace where content owners, publishers and advertisers come together. Where trading is easy.

Where revenue shares are fair. Where reporting is transparent.

“WHEN CONTENT IS KING, GLOMEX IS YOUR KINGDOM.“

Websites and apps.

INSIGHT ’I want to increase revenue for my website through better ad sales.

For that, I need to offer my users relevant content at the right time that is easyto integrate.’

Marketers, Media Planners, media agencies

INSIGHT ’I want to address and engage with theright audience on brand-safe websites.’

PUBLISHER ADVERTISERSCONTENT OWNERS

BRAND PROPOSITION / ESSENCE

CROWN JEWELS (GLOMEX CORE COMPETENCES)

COMPETITORS

A boost for the online video economy by providing one platform for professional licensors, advertisers and websites.

No setup fees and monthly cost.

TV broadcasters, professional web-only production studios, artists, brands

INSIGHT ’I want to increase reach and revenue of my content

and get maximum reach, but at the same time, remain in full control.’

Humor: smart & entertainingLanguage: engaging & preciseBehavior: professional & relaxedImage: confident & captivatingTemperament: dynamic & cheerful

glomex, short for „Global Media Exchange“, is the name of our company and brand. The Marketplace is our core product. Together with our Infrastructure and Advertising products, it brings all market participants together and thus fuels the online video economy.

INFRASTRUCTUREOur technical infrastructure solutions Our video exchange platform Our ad-sales services

MARKETPLACE ADVERTISING

OUR BRAND KEY (OVERVIEW) I 22

---------------------------------------CORPORATE DESIGN

---------------------------------------

CORPORATE DESIGN I 23

THE LOGOThe logo represents our business model: a place where content owners, publishers and advertisers come together. The two screens represent their differentinterests and demands that meet on our platform.

NEGATIVE LOGO VERSIONSLOGOTYPE POSITIVE LOGOS VERSIONS

LOGOTYPE I PAGE 24

LOGOTYPEPROTECTED AREAWe use the glomex „L“ as an indicator for the size of the protected area around the logo.

l

l

l l

DONT´S

Do not use gray backgrounds as they affect the subline‘s legibility.

Do not use photographic backgrounds. Do not shrink the logo.

Respect the protected area.Do not rotate the logo.

MINIMUM LOGO SIZEThe minimum size and protection zone of the logo must be observed for all applications. The logo without subline is used is used if shown smaller than the minimum size.

min. 4,5 cm / 250px < 4,5 cm

{

LOGOTYPE I PAGE 25

Morebi Rounded For headlines

Font stylesBold I Medium

ABCDEFGHIJKLMNOPQSTUVWXYZÄÖÜabcdefghijklmnopqrstuvwxyzäöüß1234567890

Headlines are always in capital letters, set in bold and provided with one horizontal line above and below.

These lines should be as long as the actual headline. However, it must be oriented according to elements such as the subline or text.

Sublines and texts use the font Glober which comes in four typefaces. Sublines mainly use the semibold typeface. For copy texts, we use regular style and bold to highlight.

When it comes to digital media and office applications, we use Arial for headlines and copy text.

GloberFor sublines & copy text

Font stylesLight I Regular I Italic I Semibold I Bold

Arial Online & office applications

Font stylesLight I Regular I Italic I Bold



TYPOGRAPHY

TYPOGRAPHY I 26

NAVIGATION

Lorem ipsum dolor sit amet, consete-tur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Lorem ipsum dolor sit amet, consete-tur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

-------------------------THIS IS A

HEADLINE-------------------------

THIS IS A HEADLINE

This is a subline

This is a sublineX

X

0,5xX

X

X

X

X

X

DESIGN ELEMENTS

TYPOGRAPHY I 27

TEXT BOXES

For text boxes like this one,we use „Slate Grey“ (next page)at 85% transparency and withrounded corners.

HEADLINES

Line spacing= font size (x)Line colour= glomex transitionHeadline colour= white/slate grey

Headline: 100%Subline: 50-60%Copy Text: 40%

CENTERED LEFT-ALIGNED

The colours we use are derived from our logo and incorporated in different shades, hence supporting and highlighting our communications by creating a unified brand presence.

On black backgrounds, our headlines and text use negative white. Other important contents are highlighted with the colours from our transition. (see glomex transition)

On white backgrounds, we use black text and highlight our headlines with blue or ourtransition. (see glomex transition)

Dark Blue0/85/175#0055af100/65/0/0

Black0/0/0#00000040/20/0/100

Copies on white,backgrounds

Dark Violet100/0/128#64008080/100/10/0

Inactive elements on black (web)

Sky Blue35/145/255#2391ff100/12/0/0

Headlines on white

Dark Grey5/10/15#050a0f100/50/0/95

Copies on white

Violet130/0/160#2391ff60/80/0/0

Active elements on black (web)

glomex Blue45/175/230#2dafe570/10/0/0

Backgrounds

Slate Grey20/35/60#14233c100/0/0/90

Backgrounds &text boxes on 85%

glomex Violet200/0/255#c800ff15/90/0/0

Call-to-action elements

Light Blue50/175/255#23afe150/5/0/0

Call-to-actionelements

Light Grey180/190/200#b6bfc510/0/0/30

Sublines on white

Light Violet230/140/255#e68cff30/50/0/0

Inactive elements on white (web)

White255/255/255#ffffff0/0/0/0

Background, text on black or blue

Azure231/243/255#e7f3ff12/0/0/0

Backgrounds

Cool Grey140/150/190#8c96a010/0/0/50

Copies on black

Highlight Grey200/200/200#c8c8c80/0/0/20

Sublines on black

COLOURS

COLOURS I 28

Transition Angle: -35°

We use the Google Material Design Icon set. These icons are used on glomex.com, exchange.glomex.com and in print media.

If symbols or characters are included in the icons, they will take the font „Morebi Rounded“ from the headlines.

GLOMEX TRANSITION

50/125/20070/10/0/0

200/0/25515/90/0/0

ICONS &TRANSITION

ICONS & TRANSITION I 29

CATEGORIES

We use images that have an authentic and reportage look, or are footage taken from documentaries, with the focus being on content.

PICTURE WORLD

PICTURE WORLD I 30

BRAND PICTURES

Our images should be an illustration of glomex products, with main focus on the technical services and the brand itself.

PICTURE WORLD

PICTURE WORLD I 31

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