2014 rock your brand webinar series: promote your brand
DESCRIPTION
"If you build it, they will come." While this may have worked in the 1980's flick Field of Dreams, when it comes to your online presence, having a website alone isn't enough. Building a solid promotion strategy through social media is the key to raising awareness of your brand. Learn the basics of: - social media platforms - the do's and don'ts of posting - how to sound like your brand onlineTRANSCRIPT
Camie Rodan, Branding DirectorTwitter: @CamieRodan of @Sisarina
Promote Your
Brand
We be tweetin’
@Sisarina#rockyourbrand
Who are you?
Guess the movie…
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
“If you build it, They will come.”
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
Promote Your Website4 Steps
@CamieRodan | #rockyourbrand
4 Steps to Promote Your Website
1. Your Voice
@CamieRodan | #rockyourbrand
Who is Your Company?
@CamieRodan | #rockyourbrand
Who is Your Company?
@CamieRodan | #rockyourbrand
• We vs. I• Formal vs. Informal• Corporate vs. Fun• In the middle
Who represents your Company?
@CamieRodan | #rockyourbrand
AARP
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AARP
@CamieRodan | #rockyourbrand
AARP: Meet Rhonda
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AARP
@CamieRodan | #rockyourbrand
DiGiorno Pizza
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DiGiorno Pizza
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DiGiorno: The Couch Potato
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Can anyone define their company voice?
@CamieRodan | #rockyourbrand
4 Steps to Promote Your Website
1. Your Voice2. Determine Your CAP
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
Be realistic with your physical capacity
for marketing.
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
C: Capacity
@CamieRodan | #rockyourbrand
A: Audience
Who is your ideal client?
@CamieRodan | #rockyourbrand
A: Audience
@CamieRodan | #rockyourbrand
A: Audience
@CamieRodan | #rockyourbrand
A: Audience
Know your influencers?
@CamieRodan | #rockyourbrand
P: Platform
@CamieRodan | #rockyourbrand
The truth:You don’t have to be on
@CamieRodan | #rockyourbrand
P: Platform
Information? Tips & Tricks?
Twitter, LinkedIn, Google+, Quora
Pictures? Instagram, Facebook, Pinterest
Video? YouTube, Vine
@CamieRodan | #rockyourbrand
Pick one or two social platforms,And rock them!
@CamieRodan | #rockyourbrand
What should I talk about?
@CamieRodan | #rockyourbrand
4 Steps to Promote Your Website
1. Your Voice2. Determine Your CAP3. Find Your Buckets
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
What are you already talking about?
Find Your Buckets
@CamieRodan | #rockyourbrand
Find Your BucketsSisarina’s Buckets:- Inspiration- DC Events- Branding | Marketing |
Websites
@CamieRodan | #rockyourbrand
Find Your Buckets
@CamieRodan | #rockyourbrand
Find Your Buckets
@CamieRodan | #rockyourbrand
@CamieRodan | #rockyourbrand
Want to share your buckets?
4 Steps to Promote Your Website
1. Your Voice2. Determine Your CAP3. Find Your Buckets4. Rock Your Content
@CamieRodan | #rockyourbrand
Tip 1: Brand your outlets
@CamieRodan | #rockyourbrand
Tip 2: Separate your social
@CamieRodan | #rockyourbrand
Tip 3: Do a lot with a little
@CamieRodan | #rockyourbrand
http://bit.ly/RYBDollarShaveClub
Tip 4: Track your progress
@CamieRodan | #rockyourbrand
Tip 5: Don’t be discouraged
@CamieRodan | #rockyourbrand
If you build it just right, they will come.
@CamieRodan | #rockyourbrand
Questions?
SAY HI!TWEET ME @CamieRodanEMAIL ME [email protected] TIPS at sisarina.com/blogSTOP BY WEDNESDAYS: bit.ly/CupofInspiration