what's digital about fashion design?
TRANSCRIPT
What’s digital about fashion design?
October 2015 PRESENTED BY
Professor Sandy Black
Mary Jane edwards Gabrielle Miller
Funded by NEMODE Network+
AAM.
What’s digital about fashion design?
October 2015 PRESENTED BY
Mary Jane edwards
Funded by NEMODE Network+
AAM.
Overview
Content
• Defining the Digital Economy
• Understanding the rela5onship between the fashion industry and Digital Economy
• Examples of new models • Highligh5ng opportuni5es for the fashion design
community
• Open session overview
Things are moving at pace…
…But don’t always last!
The digital economy
The digital economy
As Normann predicted in 2000, the digital economy is libera5ng us from the constraints of: Time, when things can be done Place, where things can be done Actor, who can do what Constella0on, with whom it can be done
From this
To this
Forbes, Tommy Hilfiger's In-‐Store Virtual Reality Catwalk Experience
Four parts
1. New information models 2. New mechanisms 3. New objects 4. New markets
Digital Clusters o 3D Prin5ng
o Beacon Technology
o Body Scanning & Measuring
o Business Support PlaTorms
o Brokerage PlaTorms
o Crowdfunding
o Crowdsourcing
o Data Driven Forecas5ng
o Design Inspira5on and
Management tools
o Design Prepara5on SoUware
o Digital Embroidery
o Freelance Recruitment Sites
o Garment Measuring
o Inventory SoUware
o Laser Technology
o Live Streaming
o Manufacturing PlaTorms
o Magic Mirrors
o Material Experimenta5on
o Mobile Marketplaces and
E-‐commerce PlaTorms
o Open Source SoUware
o Order Management and
Fulfilment
o PaXern Digi5sing
o PaXern Grading
o Print on Demand SoUware
o Prototyping
o Retail Apps and PlaTorms
o Robo5cs
o Social Shopping and
Commerce enabled Social
Networks
o Transparency and
Sustainability Indexes, Apps
and PlaTorms
o Virtual Dressing Rooms
o Virtual Reality
o Wearables and E-‐Tex5les
o Wholesale PlaTorms
The digital experience
1. New information models
Data - Discrete facts and figures about people, objects & events information - Analysis & processing of data knowledge - Dis5lling informa5on to incorporate experience and values
Raw information + knowledge
By 2020, information will be used to reinvent, digitalise or eliminate 80% of business processes and products from a decade earlier gartner predicts
data touch points
Apps
Buyer history
Social media
WebsitE Digital mags
Retail store
beacon games
Wifi pings
Wear-ables
Foot fall
Matching user intent
Targeting the right
user
At the right time
With the right
message
Sales direct to consumer going beyond:
Mobile marketplaces
Ecommerce
social shopping
Retail apps
A Move towards Allowing the market to dictate what consumers really want
Opening up The process of creation
2. New mechanisms
The crowd led economy Crowd funding will grow 200,000% from 2015 to 2030 sap centre for business insight
The “X” of “X” THE [Insert here, Airbnb, Uber, Netflix, Ebay, etc.] OF [Insert industry here]
The sharing economy is about owning the customer-supply interface techcrunch
3. New markets
Wholesale marketplaces
• B2b marketplaces • Wholesale buying platforms • Online trade show platforms • Global trade platforms • Ecommerce solutions • Inventory and shipping
platforms • Data driven forecasting
The new online middlemen
Industry 4.0
“Industrial internet” CLOUD – Mobile – Social – big data – sensors – machine intelligence Access and Connec5vity Loca5on Context Unique Profiling Gaming Behaviours Permanent Data Records Real Time Responses Augmented Experiences Mul5plicity of Content Manufacturing generates more data than any other sector of the economy. More
data than healthcare, more data than retail, finance. deloitte
4. New objects
By 2025, the total worth of IoT-enabled technology is expected to reach $6.2 trillion insight
Hyper connectivity
The use of sensors will grow 700,000% by 2030 sap center for business insight
Google, project jacquard Intel, curiE Robots Group, MIT Media Lab
3d printing
3d printing usage will grow 2,000% from 2015 to 2030 SAP Centre for business insight
3d design apps
Eora 3d Microsoft, Fusion app Trupick (brands)
rhino electroloom Marvelous designer
Integrated software
KnyXan uses technology that turns the industrial kni]ng machines, which make 20% of the world’s garments, into the equivalent of 3D printers for clothes, enabling users to design and ‘print’ their own customised sweaters
knyttan
THE opportunity
Producers of tech
Skills gaps and lack of brokerage • How do you up skill designers outside
of formal ins5tu5ons? • How can we beXer connect designers
and manufacturers? • How can designers understand which
digital tools would be relevant and how can they access them?
Gaps in innovation • Design Inspira5on • Product Development • Sales – Wholesale / Trade • Bulk Produc5on, Manufacturing and
Delivery to Retail • Embedding digital opera5ons in life
cycle of design
How to encourage more creative producers and adopters of technology rather than passive consumers?
How to become the creators of new models?
Open session overview
Group discussions 1. Blurred Lines? How is the transition from wholesale to direct to consumer retail changing fashion design?
Mary Jane
3. What Next? Do we need to reclaim the digital economy?
Andy
4. Survival of the fittest? How can we navigate the evolving tech landscape?
Sandy
2. What now? Where else can we find Inspiration for crafting new business models?
Gabrielle
Speakers
Quick break
Feedback & discussion
THANKS for your tIME!
Feel free to get in touch if you have any ques5ons or would like to hear more about our work.
[email protected] [email protected] [email protected] @MaryJaneEdwards @FIREupUAL @LCFLondon @digitalfashion
AAM.
Links 1 The digital economy
• http://www.amazon.co.uk/Reframing-Business-When-Changes-Landscape/dp/0471485578 From this • https://archive.org/details/catalogueno13spr00mont • http://www.searsarchives.com/catalogs/history.htm To This • http://www.forbes.com/sites/rachelarthur/2015/10/25/hands-on-with-tommy-hilfigers-in-store-virtual-reality-catwalk-experience/ Opening up process of creation • https://www.periscope.tv/ • https://www.younow.com/ • https://www.ustream.tv/platform/broadcast-anywhere/new • https://stre.am/ • http://www.fashionschooldaily.com/index.php/2015/10/19/academy-of-art-universitys-fashion-journalism-program-partners-with-sharing-platforms-
weebly-and-flipboard/ • https://www.pantone.com/pantone-color-manager-software • http://www.topshop.com/en/tsuk/category/pinterest-4723765/home?geoip=noredirect Crowdfunding • https://crowdemand.com/ • https://beforethelabel.com/ • http://stylyt.com/ • http://www.iamlamode.com/en • http://www.mimoona.com/ • https://www.outofx.com/
Links 2
The X of X • https://www.renttherunway.com/ • http://www.girlmeetsdress.com/ • http://www.depop.com/en-gb/ • http://en.shpock.com/ • https://www.thredup.com/ Wholesale Marketplaces • https://edited.com/ • https://www.lenewblack.com/lenewblack/ • https://modalyst.co/ • http://www.nuorder.com/ • http://www.e-pitti.com/en/fieradigitale.htm • https://jooraccess.com/ • https://www.balluun.com/public/fashion-wholesale-marketplace • https://www.bfbonline.com/ • https://panjiva.com/ • https://www.threadsuite.com/ • https://www.fulfil.io/ • http://www.stitchlabs.com/ • https://www.try.com/ • http://www.shipstation.com/ Industry 4.0 • http://www.economistinsights.cdefault/om/sites/files/Manufacturing_Data_Conundrum_Jul14.pdf • http://www.forbes.com/sites/benkerschberg/2011/11/01/manufacturing-moneyball-using-big-data-and-business-intelligence-to-spur-operational-
excellence/
Links 3
Hyper connectivity • https://www.google.com/atap/project-jacquard/ • http://www.intel.com/content/www/us/en/wearables/wearable-soc.html • http://robotic.media.mit.edu/portfolio/sartorial-robots/ Sales direct to consumer • http://www.cherwears.com/
3D pRinting • https://dam.sap.com/mac/preview/a/67/
JwlwnAlgHxUKSPyHyjSwmlnWmmywSRwPwmwUmPSgX4wAHmgc/SAPTL38_1573DPrinting_QA.htm
3D Design Apps • https://www.kickstarter.com/projects/eora/eora-3d-high-precision-3d-scanning-on-
your-smartph • http://www.zdnet.com/article/microsofts-mobilefusion-app-turns-an-iphone-into-a-
portable-3d-scanner/ • http://www.marvelousdesigner.com/ • https://www.rhino3d.com/ • http://www.trupik.com/ • http://www.electroloom.com/ Knyttan • http://unmade.com/