what you need to know about refinishing hardwood floors4f0b042c-7a8c-422c-a839... · what you need...

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Did you know? All Bona Certified Craftsman use the complete Bona System on your hardwood floors. Get educated – Bona Certified Craftsman Five Star Advantage Program provides a worry-free refinishing experience. Don’t let your floors get too worn. 51% of homeowners say the worn condition of floors has the largest influence on decision to refinish. Overly worn floors can be expensive. Avoid letting the finish wear off to the bare wood so you don’t need to replace the floor boards. Lack of knowledge is a barrier to getting floors refinished. 26% think it will disrupt the family, 23% worry about dust and 17% are concerned about odor. F a d e d & W o r n i s G r e a t f o r J e a n s . . . D o n t W a i t ! Most homeowners can be in their house (without shoes) the same day as the refinishing process. Dust containment systems make refinishing hardwood floors clean and safe by reducing airborne dust by 99.8 percent. (Traditional wood floor finishing methods can produce wood dust particle counts 200 times over the OSHA limit.) D u s t F r e e = Use a Bona Certified Craftsman and you’ll be done in 3 days or less. 56% of consumers report that Bona’s Certified Craftsman Five Star Advantage Program makes refinishing floors easier to understand. FACT: Acid-cure finishes give off formaldehyde (a carcinogen) during the curing process which lasts more than 30 days. It’s a common misconception that water-based finishes aren’t as durable as oil-modified finishes. In Taber** test results, it’s proven that waterborne finishes withstand the wear and tear of commercial and residential floors better than oil-modified finishes. Bona waterborne finishes protect your health and the environment, while assuring the ultimate in durability and beauty. Go with a waterborne finish to avoid odor and smell. Oil-modified and acid-cure finishes emit extremely high VOC’s and harmful fumes causing the homeowner, pets and plants to vacate the home for 2 – 3 days. D o Y o u S m e l l T h a t ? Look for third party certifiers, such as Design for Environment (DfE), LEEDs and GREENGUARD. These organizations test products for indoor air quality and safety providing consumers with tools to determine healthy products. Homeowners who used a professional to refinish their hardwood floors are likely to have had fewer frustrations. They were less likely to be frustrated by dust, disruption to family or pets or duration of the process. G o P r o Bona’s complete hardwood floor finishing and floor care system is GREENGUARD ® Certified for Indoor Air Quality. PLACEHOLDER HERE: “Homeowners love their hardwood floors more than their furniture and appliances” 62% of homeowners claim to clean their floors weekly while 18% are daily cleaners. 19% say they clean their floors monthly. Enjoy your beautiful new hardwood floors and LIVE on them. Look for cleaning products like Bona that are safe for floors, families and the environment. 12 1 2 3 4 5 6 7 8 9 10 11 STOP Stay Put Easy Breathing W a t e r v s . O i l K e e p It Green Keep It Clean F a l l in L o v e What You Need to Know About Refinishing Hardwood Floors *Source: Bona Certified Craftsmen Program Survey 2013. Bona commissioned Clear Voice Research to conduct an online study of 1,000 homeowners ages 30-55. All respondents have a minimum $40,000 income and have hardwood floors in their homes. Responses were collected April 17th-22nd, 2013. **Testing performed by Taber Industries in North Tonawanda, NY, fall 2010. Test references: Taber Grit-feeder method: SIS 92 35 09 and ASTM D 4060

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Page 1: What You Need to Know About Refinishing Hardwood Floors4f0b042c-7a8c-422c-a839... · What You Need to Know About Refinishing Hardwood Floors *Source: Bona Certified Craftsmen Program

Did you know? All Bona Certified Craftsman use the complete Bona System on your hardwood floors.

Get educated – Bona Certified Craftsman Five Star Advantage Program provides a worry-free refinishing experience.

Don’t let your floors get too worn. 51% of homeowners say the worn condition of floors has the largest influence on decision to refinish.

Overly worn floors can be expensive. Avoid letting the finish wear off to the bare wood so you don’t need to replace the floor boards.

Lack of knowledge is a barrier to getting floors refinished. 26% think it will disrupt the family, 23% worry about dust and 17% are concerned about odor.

Faded & Worn is

Great for Jeans...

Don’t Wait!

Most homeowners can be in their house (without shoes) the same day as the refinishing process.

Dust containment systems make refinishing hardwood floors clean and safe by reducing airborne dust by 99.8 percent. (Traditional wood floor finishing methods can produce wood dust particle counts 200 times over the OSHA limit.)

Dust Free =

Use a Bona Certified Craftsman and you’ll be done in 3 days or less.

56% of consumers report that Bona’s Certified Craftsman Five Star Advantage Program makes refinishing floors easier to understand.

FACT: Acid-cure finishes give off formaldehyde (a carcinogen) during the curing process which lasts more than 30 days.

It’s a common misconception that water-based finishes aren’t as durable as oil-modified finishes. In Taber** test results, it’s proven that waterborne finishes withstand the wear and tear of commercial and residential floors better than oil-modified finishes.

Bona waterborne finishes protect your health and the environment, while assuring the ultimate in durability and beauty.

Go with a waterborne finish to avoid odor and smell. Oil-modified and acid-cure finishes emit extremely high VOC’s and harmful fumes causing the homeowner, pets and plants to vacate the home for 2 – 3 days.

Do You Smell That?

Look for third party certifiers, such as Design for Environment (DfE), LEEDs and GREENGUARD. These organizations test products for indoor air quality and safety providing consumers with tools to determine healthy products.

Homeowners who used a professional to refinish their hardwood floors are likely to have had fewer frustrations. They were less likely to be frustrated by dust, disruption to family or pets or duration of the process.

Go Pro

Bona’s complete hardwood floor finishing and floor care system is GREENGUARD® Certified for Indoor Air Quality.

PLACEHOLDER HERE: “Homeowners love their hardwood floors more than their furniture and appliances”

62% of homeowners claim to clean their floors weekly while 18% are daily cleaners. 19% say they clean their floors monthly.

Enjoy your beautiful new hardwood floors and LIVE on them.

Look for cleaning products like Bona that are safe for floors, families and the environment.

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9

1011

STOP

Stay Put

Easy Breathing

Water vs. Oil

Keep It Green

Keep It Clean Fall in Love

What You Need to Know About Refinishing Hardwood Floors

*Source: Bona Certified Craftsmen Program Survey 2013. Bona commissioned Clear Voice Research to conduct an online study of 1,000 homeowners ages 30-55. All respondents have a minimum $40,000 income and have hardwood floors in their homes. Responses were collected April 17th-22nd, 2013. **Testing performed by Taber Industries in North Tonawanda, NY, fall 2010. Test references: Taber Grit-feeder method: SIS 92 35 09 and ASTM D 4060