WHAT WORK DO MARKETING

CHANNELS PERFORM

?

Chapter : 14

FUNCTIONS…......

Storage & Moving Goods from Producers to Consumers

Gather information about current & potential customers and competitor

in the marketing environment

Stimulate Purchasing&

Negotiate and reach agreement on Price and other terms

Place Orders with Manufacturers

Acquire Funds to finance inventories at different levels in the

marketing channel

Provide for buyer’s payment of their bill through banks and other

institutions

Oversee actual transfer of ownership from one organization or

person to another

DISCLAIMER

Created by

Khushi Sahu,

IIT BHU,during an internship by

Prof. Sameer Mathur, IIM Lucknow.

www.IIMinternship.com