what work do marketing channels perform?
TRANSCRIPT
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What works do marketing channels perform ?
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Created by NILESH RANA of IIT BHU under the guidance of Prof. SAMEER MATHUR, IIM LUCKNOW
www.iiminternship.com
Thank you !!!
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Channel Functions and
Flows
A marketing channel performs the work of moving goods from
producers to consumers.
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SuppliersManufactur
er
Banks
Dealers
Dealers
Dealers
Dealers
Suppliers
Suppliers
SuppliersTransporters,Wareho
uses
Transporters,Wareho
uses
Manufacturer
Manufacturer
Manufacturer
Customers
Customers
Customers
CustomersTransporter
s
Banks Banks
Advertising agency
Advertising agency
1. Physical Flow
2. Title Flow
3. Payment Flow
4. Promotion Flow
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Channel Levels
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Jobber
Consumer
RetailerRetailer
Wholesaler
Retailer
Wholesaler
Consumer Consumer Consumer
Consumer Marketing Levels
Manufacturer Manufacturer ManufacturerManufacturer
0-level 1-level 2-level 3-level
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Service Sector Channels
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For example, Politicians use a mix of channels-mass media, rallies, direct mail, billboards, faxes, e-mail,
blogs, blogs, podcasts,websites and social networking sites.