what will you experience reading an email by 2020
TRANSCRIPT
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What will you experience reading an email by 2020Jonathan Wuurman
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Jonathan WuurmanACTITO Evangelist
“We help marketersto capture business opportunities on the customer journey,with the right mix of marketing automation technology and
services”
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What will you experience reading an email by 2020
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http://www.clickhole.com/video/future-reading-1587
Maybe something like this?
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EXPERIENCE
CONVERSATION
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Figures about e-mail?
Really?!?
Let me google that for you
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82% B2C & B2B
40% more effective
92% of adults61% daily
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70.5% higher open rates and 152% higher click-through rates
53% are opened on mobile
4.3 billion accounts by end 2016
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Do You Still Believe Email is dead?
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The email is part of
the journey
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Conversations
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BRAND
CO
NSU
MER
From Push to Pull
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Real-Time: The Marketer New Asset
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Even better than Real Time à Right Time
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https://ingworld.ing.com/en/2014-4Q/3-nick-jue
Experience
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Don’t reinvent
INNOVATE
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People, people, people
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STANDUP
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You Remember Right Time?
Time
Onl
ine A
ctiv
ity Top of the mailbox
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How it works? And Impact
Less than 5 minBetween 5 and 10 minBetween 10 and 30 minMore 30 min
Live Sending
Mass Sending
• Up to 15% openings onInactive contacts
• ESP will love you
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Scoring because you Must be Relevant
Segmentation
Personas
Scoring App
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Smart Data, Smart Content, Dashboarding
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Takeaways
• Email is more than ever part of the journey
• The only way to build a brand today is through Conversations
• As a marketer, I must craft Experiences for my customers
Start Your Journey with your Audience Today