email summit 2016 brussels digimedia - what will you experience reading an email by 2020
TRANSCRIPT
Jonathan WuurmanACTITO Evangelist
“We help marketersto capture business opportunities on the customer journey,with the right mix of marketing automation technology and
services”
70.5% higher open rates and 152% higher click-through rates
53% are opened on mobile
4.3 billion accounts by end 2016
How it works? And Impact
Less than 5 minBetween 5 and 10 minBetween 10 and 30 minMore 30 min
Live Sending
Mass Sending
• Up to 15% openings onInactive contacts
• ESP will love you
Takeaways
• Email is more than ever part of the journey
• The only way to build a brand today is through Conversations
• As a marketer, I must craft Experiences for my customers
Start Your Journey with your Audience Today