what to have in mind if you want to sell on facebook - slevomat
DESCRIPTION
What Slevomat do on Facebook and why. It´ll be just our point of view on Facebook communication and advertising.TRANSCRIPT
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SLEVOMAT What to have in mind if you want to sell on Facebook – Zdeněk Linc
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Content
Slevomat on Facebook
Why is Facebook important
Sales related to Facebook
Organic is dead
Facebook solution for happiness
Metrics
Slevomat results
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Slevomat on Facebook
Biggest daily deal site
15 FB pages
12 cities
3 verticals – Fashion, Travel, Goods
Over 300 000 fans
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Importance of Facebook
Users (at least once a month
in Czech Republic)
Seznam 96%
Google 72%
Facebook 68%
Targeting
No-one is better
Simple retargeting (not cookies, but users)
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Facebook sales specifics
Facebook is mostly at the beginning of the funnel or map.
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Facebook sales specifics
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Organic is dead
Slevomat post regularly but we regularly see drop in organic reach
On the other hand we don ´t see drop in sales!
If someone give us like we don´t feel it in viral reach…
Viral reach 203
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Facebook solution for happiness Boost
The worst button ever
Ads
Slevomat use / used everything Facebook offer (except reach block –not relevant for us)
Nice way how to easily expand reach
Targeting is a must if you don´t have great deal
Retargeting based on user not cookies
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Ads examples
FBX - 6x cheaper than Google
ROI 1,2
ROI 3,5
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Metrics
Seems good, but isn´t or maybe it is but I can´t tell you, because I don´t know.
Facebook metrics work different – keep that in mind CTR isn´t CTR as ecommerce subjects are used to
Never measure actions
CPC should be call CPI – cost per interaction
Use Google Analytics and tag everything you put on Facebook
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Slevomat results from Facebook
ROI stable >1
Number 2 in customer aquisition
Monthly TO about 4 mio. CZK
Monthly over 300 000 visits (16% new)